The past president can be an invaluable position in the association. They have the experience and knowledge to support sustainability of programs and leadership. Regrettably, upon passing of the gavel, some presidents disappear with a sigh of relief. Others have difficulty...
A full-time employee might not be the answer to your staffing challenges. In fact, a full-time employee can be a potential risk because if they don’t work out, you’re back to square one. A freelancer might just be the perfect solution. Maybe.
When acquisition marketing efforts are spread over many products lines, the marketing impact is diluted and the costs increase. For associations, the most successful missionary product is membership.
Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is its shorter, crispier and engaging nature is changing the way your association members learn.
No matter how well you do attracting new members to your organization, all your recruitment efforts will be lost if you don’t prioritize member engagement. Keeping your members engaged will ensure the long-term health and vitality of your association. Not only that,...
Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. But here’s a question: Are your educational sessions diverse enough for attendees? And we don’t necessarily mean in...
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