The past president can be an invaluable position in the association. They have the experience and knowledge to support sustainability of programs and leadership. Regrettably, upon passing of the gavel, some presidents disappear with a sigh of relief. Others have difficulty...
Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program,...
At the National Cattlemen’s Beef Association, member-get-a-member is more than a one-time campaign. Its long-running Top Hand Club confers elite status upon members who refer new members to the association. Here’s how NCBA turns its true believers into busy recruiters.
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. But the most profitable marketing products,...
When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Many attendees swear they learn a lot from those subject matter expert speeches. It’s a paradox. Attendees flock to...
One of the most important aspects of board management, which can often be undervalued and underutilized, is a proper board orientation for new and incoming volunteer leadership. The board orientation is the best opportunity for welcoming a new board member, teaching them...
Millennials don’t trust you. Why should they? They’ve grown up in a world in which traditional institutions and precepts have proved untrustworthy. According to Pew Research, in fact, just 19 percent of millennials say most people can be trusted, compared with...
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