Every year, the question of whether to renew membership begs a greater question: Does the association I belong to provide me with sufficient value? In order to create the compelling value that members desire, many associations have to generate more funds than what comes...
Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes.
Social media has become a key platform for associations to reach their members. MultiView surveyed a group...
You can play with button colors; you can experiment with fonts; but the one thing you need to concentrate on when you’re considering a website redesign for your association is what you do. What your association does - in real language. The way people talk.
Market-responsive businesses are supposed to be on top of their customers' needs and perceive underlying motivations and emerging needs before even these customers are able to articulate them. They discern patterns of...
Conferences (and associations) used to be the go-to source for information and content about a profession or industry. Today, the tools of content creation and distribution actually rest in the hands of individuals. Anyone can create...
Modern social networks provide endless opportunities for associations and working professionals to connect...
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