Every year, the question of whether to renew membership begs a greater question: Does the association I belong to provide me with sufficient value? In order to create the compelling value that members desire, many associations have to generate more funds than what comes...
Collaborative consumption is about shared access to products and services. Sharing goods and services is considered smart, social, green and aligns with the values of your next-generation conference participants. Time magazine has...
Everyone has to deal with deadlines, but deadlines that are weeks or months away are the hardest to manage....
Associations can easily grow their memberships by offering voluntary benefits, which are traditionally benefits that employers offer as all-employee-paid options. In fact, offering such benefits may be the most effective method for increasing non-dues revenue.
We read a lot about recruiting and welcoming new members into your association’s fold, but there’s another audience that deserves just as much attention: new association staff. These are the people who take care of the day-to-day operations that sustain an association,...
Many associations are moving away from a traditional “one size fits all” membership and instead offering a portfolio of membership options that allow a prospect to select a package that best meets their content needs and budget. Hybrid membership models range...
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