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Past president's syndrome: What will your former leader do in 2015?

In 2015, a large number of organizations will undergo some type of board change. But what happens to the "past" president of the organization? In most organizations, the roles of the executive officers and directors are clearly defined...

source: By William D. Pawlucy
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Frank Mortl III, American Fire Sprinkler Association Inc. Kelly George, MemberCentral Chris Hodges, Naylor Association Solutions Stacy Palmer, The Beryl Institute Jan Blackmon, AIA Dallas Cathey Wise, American...


How many times do we say that we want our board of directors meetings to run more efficiently? Poorly...

source: By William D. Pawlucy

Association professionals, like most marketers, lead double lives. By day we strive to collect data about our members, to verify their addresses and job titles, and to learn their interests — anything that makes it easier to serve them and sell to them more effectively....

source: Associations Now

Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with content that educates, entertains, and/or entices) to referral marketing (and building membership ambassadors who help you reach out...

source: MemberClicks

Associations are generally not early adopters of technology, but they are taking steps to close the knowledge gap. According to Fara Francis, chief information officer of The Associated General Contractors of America (AGC), association leadership now welcomes IT to sit at...

source: Association Adviser

Is there any organization in the world — business or non-profit — that would readily admit customers are not its number one priority? “We just don’t care that much about our customers. We are busy with...

source: The Demand Perspective


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