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Home   About Us   Foundation   Membership   Events   I am FSAE    Mar. 6, 2012
 
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Monetize mobile
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many associations are stepping into the mobile space with smartphone and tablet apps that members can use at conferences and to access useful content. But with the price tag to create an app starting at a few thousand dollars, associations are finding savings in new places and learning how to get a solid return on their investment. More



Work smarter, not harder: Leveraging association content
Aaron Wolowiec    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Picture this: All of the pre-planning for your organization's largest annual conference of the year is safely behind you. The welcome reception, the golf outing, the award luncheon, the expo, the breakout sessions and the closing night celebration are all a distant memory. There are five minutes left until the closing keynote presentation concludes. You're ready to collapse. What's the last thing on your mind? Curating, repackaging, repurposing and leveraging content. More

How to get engagement in your online education
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Participants in online programs are increasingly less willing to passively listen. It's becoming essential that online learning opportunities, like face-to-face opportunities, include audience interaction. Session leaders need to engage their audiences by understanding and using the selected platform's collaboration tools. More

A leap year lesson on correcting leadership drift
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all know why leap years exist, right? Our calendars get out of sync with the solar system so we must periodically get our human calendars back on track with the celestial ones. In other words, Feb. 29 is all about correcting drift. Without those corrections, things become more and more out of sync. Not a bad metaphor for work, life and leadership. More



The brutal truth about social media: It's OK to be a little antisocial
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many social-media experts insist that a two-way conversation between marketers and consumers is the whole point of social, and anything less than that is a reflection of outdated, broadcast-style thinking. But the reality is that many people follow and "friend" brands simply because they want to hear from those brands, not necessarily talk back. More

Get invested in developing your new leaders
Management Excellence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Unfortunately, many experienced leaders (those promoting the first-timers) will, under the cone of silence and with a bit of truth serum, admit to perpetuating a "promote and run" approach. While few of us have time to hold hands — and that's not healthy for anyone anyways — we all have an obligation to ourselves, our firms and those we've put into roles of responsibility, to do a better job with this important development task. More

Membership renewal tips you can use
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. And this is particularly the case with membership renewals. Because renewals generate a high overall response rate, testing can produce very solid statistical outcomes and those outcomes can have a big impact on your organization. More
 

 
Good to Know
Colby Horton, Vice President, Publishing, 469.420.2601   Download media kit
Shawn Smajstrla, Content Editor, 469.420.2605   Contribute news
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