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Refining your segmentation strategy

Chances are your association's 2015 business plan includes goals to grow membership and increase revenues. It also probably outlines some strategies for how you're going to accomplish those goals, like developing new programs, increasing member engagement, and targeting...

source: By Michael J. Berens
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We talk a lot about member engagement. Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association.

source: Associations Now

A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just member-driven. Does the road to increased revenue run through technology offerings? Here’s a hypothetical to get your brain moving.

source: Associations Now

Sometimes our adherence to policies, rules or ‘this-is-how-we-do-it-ness’ gets in the way of good customer service. The dilemma for staff usually is triggered by a non-standard request. When confronted by these usually reasonable non-standard requests we see...

source: Smooth the Path

What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. You get a different answer depending on who you speak with, but put...

source: SocialFish

Chances are your association's 2015 business plan includes goals to grow membership and increase revenues....

source: By Michael J. Berens

Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your board struggle to be conversational around critical or strategic topics? While every...

source: Association Management Blog

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