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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Many associations are evaluating and launching new membership models or restructuring their current membership. Once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model...

source: Membership Marketing Blog

According to a study done by Association Advisor, 54 percent of association leaders found non-dues revenue to be a challenge for their organization. This number is up 11 percent since 2015. So, how can your association tackle the challenge of keeping non-dues revenue sources...

source: Web Scribble

As a staff member of an association, I would like to think that if I have a useful and winning innovative idea, I can bring it to market. And then this success could be the jumping off point for the whole association to become innovative. But when it comes to innovation...

source: Association Success

New member engagement plans work. On average new member onboarding, orientation and welcoming programs increase new member renewal rates by 9.7 percent or up to as much as 50 percent. How do they do this?

source: Smooth the Path

Building brand credibility takes time, and while it may start by establishing a foundation though your logo, colors, fonts and other design elements, it certainly doesn’t end there. In order to be credible, your association’s brand must be personified and felt...

source: MemberClicks

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to...

source: Velvet Chainsaw


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