In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...
There seems to be a continual “old guard/new guard” debate as to the purpose of associations. This might mean paid staff, volunteer leaders, or rank and file members. The old guard position is generally: people in the industry or profession need to join the organization...
"Anyone can come to our event." That’s what we tell ourselves. But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our events send signals about who's welcomed and who isn't. But don't worry, we can counter that.
We dusted off the old crystal ball and peered deeply into its depths to see what 2017 holds in store for associations. Education, technology, and advocacy take center stage. To help demystify these trends and more, our Abila association...
In the association world, we tend to think of our annual meeting in terms of what it delivers to the members. It is typically a crown jewel type of program—that part of our annual calendar where it’s all hands on deck because a large number of our members get...
PR is often one of the first items to get cut when resources (time, money, staff, etc.) run low. Or, even if resources aren’t low, a lot of companies and organizations still keep PR on the backburner because they don’t necessarily know what to do with it - or...
At the start of a new year, it’s only natural to plan ahead. For membership directors and managers, that might mean taking a look at historical data to formulate a membership forecast for the year ahead.
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