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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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If you’re in the membership department or c-suite of an association, you may have wondered more than once in the last few years why your members are skewing older, or why you’re having trouble attracting millennial members to your organization. You’re not...

source: Association Success

Have you spent all your event budget already and are struggling for ways to promote it without the cash? You are not alone, marketing can be the hardest part of the event planning process and that’s where guerilla marketing comes in. If you are strapped for cash and...

source: Event Manager Blog

What will the pending Trump administration mean for nonprofits and their employee benefit plans? There has been little specific guidance on this from his campaign. The retirement issues he discussed were mostly limited to...

source: Venable

Despite the constant barrage of new ways to communicate, email still stands tall among marketing channels for reaching out to your membership, expanding your voice and enticing new members into your association fold. Email volume for the association market continues to rise,...

source: Canadian Society of Association Executives

You know there are four generations functioning within the workforce and you know you need to engage each generation differently, but have you ever stopped to consider that some of the information you’ve consumed (or assumed)...

source: MemberClicks

Associations are using funny videos as a way of communicating and building awareness around their campaigns. Follow their cue.

source: Associations Now


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