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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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During the ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. How can we make the big, hulking machine a little easier to...

source: Associations Now

Last week at the ASAE Annual Meeting, Demand Metric (sponsored by HighRoad Solution) unveiled its benchmark report, “2016 State of Digital Marketing in Associations.” Among the findings: Association customers think marketing communications are rather stagnant...

source: Event Garde

Boards often scoff at the idea of an annual leadership orientation. They say, "We had a good one three...

source: By Robert C. Harris

Whether you're planning a large convention or a small meeting, there are many decisions to be made. But...

source: By David Gabri

At last week’s 2016 ASAE Annual Conference & Expo, an underlying message was consistently brought up: Disruption. From the opening keynote to the conversations heard, the time for change is now. Associations are overwhelmingly...

source: Abila

We all know associations can provide a multitude of opportunities to a professional in almost any field. There is networking, higher education, accreditations and certifications, sales leads, career opportunities, resume building experiences...

source: Association Marketer

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