In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...
According to Amy Gallo of the Harvard Business Review, “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” That’s because it costs more to find and convince a new...
Ever wonder what your association could be doing to better target your members and provide them with a better overall experience? According to a recent study, segmenting members based on their preferences is one of the best ways to demonstrate the value of your association...
According to researchers at Stanford, 75 percent of consumers will make judgments about your association’s credibility based on your website. It is also the first place people go to stay engaged after they become members....
Everywhere you look, it seems like there’s a new article explaining how to engage millennial members. And now, articles are starting to pop up explaining how to engage Generation Z members. But while both of those are important, it’s also important that you don’t...
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.
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