In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...
Here’s a trend to watch: the world outside of associations is increasingly focused on experiences. This has huge implications for associations.
In association management, diversity of revenue streams is increasingly important. Making all of your revenue off of just dues or meetings/events can place an organization in a precarious position. Many successful organizations are able to not only grow revenue but also...
Which content should and should not be given away for free is actually a contentious subject. Association executives know that their content is one of their top member benefits, and that making some of that content freely available to...
We just reached the tipping point of event sponsorship. Companies no longer believe in throwing budgets at the promise of exposure. What will smart event professionals do to fund their event in the future?
In a Learning Lab at ASAE’s 2016 Marketing, Membership & Communications Conference (MMCC) in Washington, DC, presenters Sheri Jacobs, FASAE, CAE, president of Avenue M Group, and consultant Lowell Aplebaum, CAE, showed attendees a variety of ways in which Amazon is...
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