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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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The past 11 months have been a heck of a ride for American political junkies, and some might argue for the general public as well. But associations, whose missions often ring with echoes of bringing stability and long-term improvements to an industry, seem to be quietly...

source: Association Adviser

Online events, specifically hybrid conferences, are enormously powerful. Held synchronously with face-to-face meetings, they can help you broaden your reach by offering content to a new group of people.

source: Association Success

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. But there is good news. Once...

source: Smooth the Path

Estimating your event planning and coordination time is one of the best skills you can learn. It’s part industry knowledge, part data, and part luck. But with these strategies, you can get the cost estimate a little closer to the reality.

source: Event Manager Blog

Competitive salaries are a big talent draw, but employees are also looking for benefits that pay off for themselves and their families. Here’s what the latest ASAE Foundation research reveals about trends in association benefits.

source: Association Career HQ

Your annual meeting or trade show is a big opportunity for your association. Not only is it a primary way to raise revenue, but it’s a huge opportunity to engage your members and attract potential members. But believe it or not,...

source: MemberClicks


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