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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Similar to a volunteer program, an advocacy program asks members to help with certain projects or initiatives. But while a volunteer program usually calls on members to help with association-specific tasks — like helping at an event — an advocacy program calls...

source: Higher Logic

For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting links from a page. Until yesterday, when...

source: SocialFish

As association professionals, it’s important to continuously examine your member experience and think about ways to take it to the next level. Here are 10 keys to enhancing your e-learning to better engage your users.

source: Abila

If there was an emoji for events, it would probably be an attendee badge and a lanyard. Whether it’s a conference, festival, trade show or exhibition, attendees need to get into and out of the venue and may need to identify themselves at various points in the event....

source: Event Manager Blog

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations...

source: Web Courseworks

The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks. So what marketing trends should association professionals be mindful of?

source: MemberClicks

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