Associations are constantly on the lookout to create change in their industry, and also to remain relevant. Paul Smith, the executive director of the Canadian Association of Career Educators and Employers was kind enough to share his experience with his organization, the...
People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily...
The problem with your young association members is that they’re always changing. Each generation is a little bit different; they value experiences differently. How you attracted young members a decade ago probably isn’t working for you today; Gen X is not Gen...
Tiered memberships are so hot right now. In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.
Experts say you only have a few seconds to make a first impression. What exactly happens in those few seconds that determine whether someone likes or respects you? It turns out, when others are sizing you up, they’re measuring...
If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t...
There are three pieces to the member benefit/value equation. Communicating the value is just one piece of the pie. You also have to know what might be of value and how you deliver it in a way that is most valuable. The best way to get these three pieces right is to understand...
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