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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven...

source: Aptify

Planning an industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting. While putting forth your best efforts to put on a great event,...

source: Event Garde

Every day, associations offer free job postings to members. They consider this a member benefit and are afraid charging members to post jobs will result in fewer jobs posted to their board and members not renewing their membership....

source: YourMembership

Worldwide DDoS Attacks & Cyber Insights Research Report, a study released earlier this month by cybersecurity firm Neustar Security, confirms fears that DDoS attacks are rapidly becoming more numerous and powerful. According to the research, 43 percent of attacked organizations...

source: Abila

If your event is a good one, chances are there’s a lot to do. The days/hours are packed with incredible speakers and there’s tons of inspiration everywhere. Fantastic, right? But that’s not the case for everyone. Sometimes...

source: Event Manager Blog

Micro-volunteering has been a pretty popular topic for the past few years, but that’s not to say it’s entirely understood. A lot of people, association professionals included, still have questions about what micro-volunteering is, as well as how to implement...

source: MemberClicks

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