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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Leaders today hear a lot about the importance of having good networks. For example, firms with better-connected CEOs can obtain cheaper financing, and firms with well-connected board directors see better performance. We wanted to explore whether the diversity of CEOs’...

source: Harvard Business Review

Since surveys are so commonly used, people can start to become uninterested in them. This means that your association’s surveys could go unnoticed, and therefore become null and void. You don’t want to let your surveys become stale. But what can you do to make...

source: Web Scribble

In the wake of GDPR and the great Facebook controversy of 2018 (when 87 million users' data was collected without consent), this is a great time to think about where you store your data, how you can maintain full control over it, and...

source: Higher Logic

In the age of infinite choice, organizations cannot afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pickup and more. All of these changes,...

source: Smooth the Path

Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social media activities into your association marketing strategy. And, with social media only continuing to evolve and more platforms sprouting...

source: YourMembership

We have gathered 100 realistic event promotion strategies, tools and ideas you can try to boost greater attendance numbers, that will cost you very little.

source: Event Manager Blog

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