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Home   Events & Education   CEM   Membership   Resources   Research     August 04, 2014

 


INDUSTRY NEWS


IAEE and International Trade Administration Sign Strategic Partnership to Focus on Trade Activities for Job Creation and Growth
IAEE
Recently, the International Association of Exhibitions and Events and the U.S. Department of Commerce's International Trade Administration signed a Memorandum of Agreement to increase awareness about exporting in the U.S. business community.
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CEIR Releases Report on Attracting and Retaining Young Professional Attendees
Meetings & Conventions
The Center for Exhibition Industry Research released a report on attracting and retaining young professional attendees at business-to-business exhibitions. The research examines the tactics exhibition organizers are using to make sure their events are in line with the interests of the emerging work force generation, in addition to outlining the best marketing and communications strategies to apply when reaching out to young professionals.
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Tarsus Group Sees Nine Percent Like-for-Like Revenue Uptick for First Half 2014; Partners with 3-D Print Show
Trade Show News Network
Adjusted for biennial exhibitions and acquisitions, Tarsus Group saw in the first half of 2014 a like-for-like revenue increase of nine percent to £23.1 million ($39.1 million). During the same period in 2013, Tarsus had revenues of £26 million ($44 million).
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Trade Show Marketing Effort Soars Into Rebranding Campaign
By Karin Roberts
Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International approached this effort and the results of that change. SII, a reseller of used and consigned aircraft, had recently added a new business service and was planning to participate in a trade show event to showcase this new service. The problem was that the company's marketing materials had not been touched since their creation 20 years ago.
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  New World Case, Inc.

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How Big Data Can Impact Meetings and Events
Successful Meetings
The use of big data in meetings and events was the topic of discussion at an educational session held at the 46th annual Global Business Travel Association convention in Los Angeles on 28 July. The panel, moderated by Anthony Miller, chief marketing officer of Lanyon, discussed the ways in which leveraging big data can vastly improve the effectiveness and ROI of a meeting/event, as well as assist in compliance.
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Informa Buys Virgo Portfolio with Six Shows
Trade Show News Network
London-based Informa bought Phoenix-based Virgo, which has six trade shows and conferences and will become part of the company's Global Exhibitions Group. Financial details of the transaction have not been disclosed.
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PRODUCT SHOWCASE
  We're Betting A Million

As Atlantic City continues to reinvent itself, we want meetings, trade shows and conventions to “Do AC”. So, we’re increasing our commitment to bringing you here by extending our unprecedented $1 million incentive through 2016. Three more years to take advantage of this opportunity by holding your meeting in a great meetings market.
 


Tarsus Joins Forces With Experiential Future-Tech Show
Exhibition World
International B2B media group Tarsus has partnered with experiential future-tech event, 3-D Printshow. The 3-D Printshow portfolio currently holds events in London, Paris and New York and will continue to be led by its founder, Kerry Hogarth.
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Euroshop Launches C-Star Trade Show in Shanghai
Sportswear International
Retail design fair Euroshop, hosted by Messe Düsseldorf, will launch a new trade show called C-Star in Shanghai, taking place from 13-15 May 2015. Euroshop will previously introduce its new concept during Chic Shanghai from 18-20 March. The C-Star concept features solutions and trends in retail.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The Millennials Are Coming! The Millennials Are Coming! Are You Ready? (CEIR)
Seven Critical Trade Show Mistakes You're Making and Don't Know It (By Lee Ali)
How To Use Event Technology To Target Different Audiences (Event Industry News)
Just Show Up (Trade Show News Network)

Don't be left behind. Click here to see what else you missed.


Boston Convention & Exhibition Center Green Lit for 1.3 Million Square Foot Expansion
Trade Show News Network
Built a decade ago, the Boston Convention & Exhibition Center just received a huge boost, with Massachusetts Gov. Deval Patrick signing off on a massive 1.3 million square foot expansion of the facility.
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Your Website Won't Stand Out on Its Own — Do This Instead
The Huffington Post
The Internet isn't a meritocracy, where we can just do good work, put it on a website and hope others will find it and buy it. Nothing will do this for you — not social media, not Kickstarter, not Medium, not Amazon, and not your blog.
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Job Listings
www.exhibitionindustryjobs.com
General Manager | Smart City Networks | Seattle, Washington
Account Manager | J. Spargo & Associates | Fairfax, Virginia
Operations/ Logistics Administrative Assistant | NAPE Expo | Fort Worth, Texas
Exhibitor Coordinator | NAPE Expo | Fort Worth, Texas
Sales Manager | American Council on the Teaching of Foreign Languages | Alexandria, Virginia

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Post Intern Positions at ExhibitionIndustryJobs.com
IAEE

Finding the right intern can be difficult, but with ExhibitionIndustryJobs.com new internship option you can create an account, view resumes, find recruitment resources and post internships and jobs. With ExhibitionIndustryJobs.com you could reach thousands of talented exhibitions and events industry professionals. Finding this talent is now easier than ever with ExhibitionIndustryJobs.com. Bookmark ExhibitionIndustryJobs.com today.

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IAEE Industry News
Colby Horton, Vice President of Publishing, 469.420.2601
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Suzanne Mason, Travel & Hospitality Editor, 202.684.7177   
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