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Home  About  Membership  Resources  News  Events  Groups Feb. 5, 2010
  ROI Quest Unites Planners, Marketers
Successful    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many meeting planners are working more closely with marketing departments to identify the most appropriate event atmosphere, develop a consistent message and deliver the right experience to generate the highest return on meeting investment. More

The Value of Face-to-Face Networking in an Electronic Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As we enter into a brand-new decade where it seems technology is king and business relationships are being built on your computer screen, iPhone, and Blackberry, it is more essential to go "old school" in order to propitiously build relationships that will earn you business. That means face-to-face, not avatar-to-avatar. In old school terms, get out of your chair and start pressing flesh! More

Boating Showgoers Loosen Grip on Wallets
The Seattle Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Seattle Boat Show organizers and exhibitors reported a strong start to the region's premier annual boating event, with higher attendance and showgoers who were not just looking, but actually buying. Attendance was up 23 percent over last year for the first four days of the show at Lake Union, while the indoor portion of the show at Qwest Field Event Center drew 24.5 percent more attendees than last year, including a preview VIP night held both years. More

Chicago Goes Back to Basics as it Gears up for 102nd Auto Show
The Independent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Organizers of the Chicago Auto Show are aiming to get consumers buying again at this year's show, advocating a return to the basics of the auto show. This particular event should have a good grasp of what the basics are. At the first-ever show in 1901, exhibits in the center of the arena were surrounded by a 20-foot wide indoor wooden track used for the "horseless carriage" demonstrations. More

How To Work Franchise Trade Shows Part 2
Franchise Update    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every sales professional knows the power of face-to-face contact. Franchise shows and similar forums are the opportunity to shake hands and personally connect with business buyers. But as show veterans realize, the show venue requires a different sales process than working Internet, broker, or print leads.

For part one of this series, please view the Jan. 8 issue of The Exhibitorial. More

American Business Media Events Summit
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American Business Media Events Summit
Wednesday, March 24
2-5 p.m.
Sentry Center
730 Third Ave, New York City

If you're looking to increase the profitability of your event portfolio, then join ABM this March 24 for the 2010 Events Summit!

This cost-effective, half-day program will address opportunities for creating a blended event model, with an in-depth focus on:

  • Using virtual tools and technologies to extend the reach and impact of your face-to-face events
  • The keys to success in virtual event development and execution
  • Best practices in attendee recruitment and retention
  • Best practices in event marketing
  • Content development
  • Blending the virtual and face-to-face event experience
Featuring an opening keynote address by Tony Uphoff, CEO of TechWeb, speakers include industry leaders from ALM, NewBay Media, Northstar Travel Media and Tesoro Events, with more to be announced.

This event is especially relevant for tradeshow and exhibition organizers and event marketers, as well as for-profit show producers and integrated b-to-b media companies.

Register by February 12 and SAVE $50! IAEE members receive the ABM member early bird rate of $99 ($149 for non-members). Click here for more information or to register. More

Convention Shows See an Attendance Increase
The Seattle Times    Share    Share on
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Convention-show season is upon Seattle, and attendance at the early shows suggests that more people interested in bridal gowns, boats and botanicals are turning out compared with the two previous years of the recession. One of the first big events, the Seattle Wedding Show, buzzed Jan. 16 and 17 with soon-to-be brides searching through more than a 1,000 gowns, 400 vendors and some great deals. More

Are You Making This Marketing Mistake?
Marketing Scoop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A sales experts in the U.K., who authored several books and provided motivational training for blue-chip companies in a career spanning decades, now in the "golden years" of his career, thinks he can sit back and let the opportunities come to him, couldn't he? Actually, no. More

The Exhibitorial
Ben Maitland, Director of Advertising Sales, 972.402.7025   
Annette L. Kovac, Content Editor, 469.420.2604   Contribute news
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