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Picture Yourself in Naperville – Summer Session is July 30|
ISAE and the Naperville Convention and Visitors Bureau, along with host hotel Chicago Marriott Naperville, have partnered to offer you the best Summer Session experience yet! We have a great event planned including education with networking opportunities as well as a "taste" of Naperville. Attendees will have the opportunity to earn 3 CAE hours. Click here for information on the events and sessions.
The latest issue of ASAE Inroads is out. The topics included in this edition are:
ASAE names 2014 Power of A Summit award winners
Tax writers moving ahead with highway plan
IRS introduces short-form application for 501(c)(3) status
CareFirst revises DC health exchange 2015 individual ratesReid to consider campaign finance reform in September
Read the entire issue of ASAE Inroads here.
The social media divide: Are you missing your members?
Social media has become a key platform for associations to reach their members. MultiView surveyed a group of our partners to better understand where they are, what they're doing and how they're doing it.
3 reasons why content marketing doesn't work for associations
Here are three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations.
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Lisle CVB is a DMAI-accredited convention and visitors bureau promoting the Hilton, Hyatt and Sheraton Lisle. Catch your breath and relax, our dedicated team offers personalized assistance in planning your meeting and event. We provide visitor guides, dining discount cards, group itineraries and many FREE conference services!
What if members don't know what they need?
Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes.
The one thing you need to know for your association's web redesign
You can play with button colors; you can experiment with fonts; but the one thing you need to concentrate on when you’re considering a website redesign for your association is what you do. What your association does - in real language. The way people talk.
Confronting priorities: Are you focused on solving customer problems or selling memberships?
The Demand Networks
Market-responsive businesses are supposed to be on top of their customers' needs and perceive underlying motivations and emerging needs before even these customers are able to articulate them. They discern patterns of behavior and their implications and constantly modify their value proposition, mode of delivery or business model to resonate with demand.
6 ways to intersect publications and education events
Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events. But because they don’t, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs?
Business netiquette: The right way to use social media
By Scott Steinberg
Modern social networks provide endless opportunities for associations and working professionals to connect with colleagues, peers and potential partners in new and novel ways. But as widespread as services like Facebook, Google+, Twitter and LinkedIn have become, basic rules of etiquette and business conduct still apply. Keep in mind that not all businesses or individuals utilize or perceive interactions on social networks in the same way. Likewise, communications sent via these channels may also lose some of the subtle nuances conveyed through personal interactions.
Changes in the information cycle are driving conference education reform
Conferences (and associations) used to be the go-to source for information and content about a profession or industry. Today, the tools of content creation and distribution actually rest in the hands of individuals. Anyone can create and share content. While not everyone wants to be a content creator, everyone has an interest in organizing and packing information in their own, unique way.
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Copyright ©2014. All Rights Reserved.
Colby Horton, Vice President of Publishing, 469.420.2601 | Download media kit
Shawn Smajstrla, Senior Business Editor, 469.420.2605 | Contribute news
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