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Action planning Web workshop – 'Establishing and Reaching Your Goal'|
Experience a dynamic tool that can help you create and implement your own personal action plan and that can be used to engage groups that you work with to implement and coordinate their organizational action plans. Participation is free for the first 100 to register. Click here for more details or to register. Hosted by Dougherty, Inc.
ASAE summer policy update
With the midterm elections rapidly approaching, the ASAE Public Policy team would like to update our community on a couple of the key issues that we have been following. Please find two memos detailing two ongoing issues of interest to associations: implementation of the Affordable Care Act (ACA) and tax reform. The documents represent the ASAE Public Policy staff assessment of the current issues.
ISAE would like to welcome the following new members:
Melissa Daniels, Associated Beer Distributors of Illinois
Elizabeth Ashley, Hyatt Lisle
ISAE would like to congratulate Shirley Eck, Services Manager, on her retirement from the Springfield Illinois Convention & Visitors Bureau.
The latest issue of ASAE Inroads is out. The topics included in this edition are:
House may pass CR before August Recess
Courts issue conflicting opinions an ACA subsidies
Hearing to focus on dynamic scoring for tax reform
House votes to reauthorize Brand USA
ASAE summer policy update
Read the entire issue of ASAE Inroads here.
Associations: Is your job getting harder?
Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction. But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.
Boosting nonprofit board performance where it counts
Stanford Social Innovation Review
The number one responsibility of any board — for-profit or nonprofit — is management of the senior executive. Dozens of governance books drive this point home. Yet, when we talk with nonprofit leaders, it’s simply not their experience. Nearly half (46 percent) of the 214 CEOs responding to a recent Bridgespan Group survey reported getting little or no help from their boards when first taking on the position. As one executive director puts it, “The board essentially said, ‘We're glad you're here. Here are the keys. We're tired.’"
The importance of testimonials and social media
Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website. Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey, and 54% of these B2B respondents said that they have generated leads through social media. With that being said, it seems like it is more important than ever for B2B marketers to not only focus on quality testimonials from other business, but also on sharing these testimonials via social media.
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Surprise! Reward attendees with the unexpected
Who doesn’t like a little "happy surprise" every now and again? Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in increased engagement and retention.
Great leadership matters in any business
No one factor makes a company admirable. But if you were forced to pick the one that makes the most difference, you'd pick leadership. Great leaders share a combination of traits and behaviors. The good news for the rest of us is that they're things we can emulate and practice every day.
7 critical trade show mistakes you're making and don't know it
By Lee Ali
Each year, it's estimated that more than 1 billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be a hugely profitable marketing tool for you and your business. Yet most companies are wasting money and opportunities by failing to understand and apply the key strategies and skills that are critical to get results and drive your business forward.
What are your member relationships really worth?
The Demand Perspective
There is hardly an organization that will not claim a commitment to its relationships with customers. Yet if this is indeed your goal, take a hard look at your association’s (or other organization's) activities and allocations of mindshare and resources. What percentage of them brings direct value to the solutions you provide to customers and your relationship with them?
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Colby Horton, Vice President of Publishing, 469.420.2601 | Download media kit
Shawn Smajstrla, Senior Business Editor, 469.420.2605 | Contribute news
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