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Home   Membership   Conference/Expo   Publications Sept. 21, 2011

Culture & Commerce News Brief

Knowledge Standards: Your tool for cultural commerce success
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
MSA's Knowledge Standards Program was created to define the core knowledge, skills and abilities needed to perform the myriad responsibilities of a cultural commerce professional. Knowledge Standards are a valuable tool in helping cultural commerce professionals increase their credibility within their institution. In the coming months, MSA will be rolling out additional programs to increase awareness of the Knowledge Standards program and provide the knowledge and tips you can use to run your store and enhance your own professional growth. More

1 new position posted to MSA's Job Source
MSA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One new position has been posted to Job Source, MSA's online resource for the most up-to-date job listings in the cultural commerce industry. More

Pop-Out Jewelry is a Do-It-Yourself Jewelry Kit

It’s fun, contemporary, wearable art that makes the perfect gift! Each shape comes with silver chain or ear hooks. Email us today at or call us at 512-912-2323 for a
free sample.

US Christmas season seen less cheery for retail
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Shoppers will be greeted by fewer employees this holiday season, and those workers who are on hand are expected to encounter shoppers spending less this year as the weak economy continues to take its toll. Retail executives are already expressing muted holiday cheer in a number of ways. They are bemoaning lower mall traffic, muting their sales expectations, lowering their inventories and pruning their prices to draw customers in. More

Hot marketing trends being unveiled for the upcoming holiday season
KNXV-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Layaway plans are the hot trend for Christmas shopping this year. After a five-year layoff, Wal-Mart announced recently it was bringing back the payment method that gained initial traction in the Great Depression. There are several plans in the mix for this holiday season for merchants hoping to part consumers and their cash. Here are seven retail trends you may see unveiled in October or possibly earlier. More

Attract High-Spending Cultural Travelers!
The Cultural Traveler 2012 guide provides cost-efficient marketing for cultural institutions and their stores. Print and online versions reach consumers, tour operators and travel media at the top U.S. and international travel tradeshows. Advertorial opportunities include free production. Ad space deadline is Oct. 14, 2011: Contact Sheila Armstrong, U.S. Cultural & Heritage Tourism Marketing Council, at (843) 341-6392 or

Media Kit (PDF)
2011 Edition of The Cultural Traveler

Retailers risk holiday shipping rush
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers may face a last-minute rush to restock their shelves if household spending improves as it did in the 2009 holiday season. Declines in imported-container volumes and in shipments by trucking companies show that "cautious retailers are tightly controlling inventories right now," said Benjamin Hartford, transportation analyst at Robert W. Baird & Co., a Milwaukee-based investment bank. Shippers will keep supplies low until "there is a clearer picture of consumer demand." A similar situation played out in 2009, when companies underestimated sales, then had to expedite merchandise to stores before Christmas amid improving demand. More

From the Acclaimed Composer of Classic Hits
"Lazy Day" and "98.6"

George Fischoff Presents :
Gauguin/ Savage Light
Captivating and Educational for All Ages!

Read the NY Times Review

Click here for Tickets and Show Times


How social media is changing and what it means for your marketing
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media continues to evolve as a means for participants to communicate, engage and connect with their family, friends and social media acquaintances. In the process, more people are spending more time on these platforms. From a marketing perspective, it's critical to understand their behavior to be able to effectively integrate social media into your plans. More

Creating an impulse shopping environment maximizes sales
OneCoast    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What happens once a customer is in your store? How do you change the "just looking" customer to a "buying" customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. More

H U G E    S A V I N G S

Get them before they are gone forever.

Museum Store Marketplace is now offering daily deals.

All offers are limited while supplies last.

Tips for retailers: How to maximize engagement on Facebook
iMedia Connection    Share    Share on FacebookTwitterShare on LinkedinE-mail
It's no secret that social media — specifically Facebook — has changed the way people buy and sell online. The real secret, however, is knowing how to best communicate with fans and consumers. Knowing when to post content to Facebook, how often to post and what keywords trigger the best response can transform fans into brand ambassadors and turn conversations into conversions. More

5 small business tips for an uncertain economic climate
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We have entered the Bermuda Triangle of economic indicators, where our economic compass has gone haywire. The U.S. stock market has entered a period of extreme volatility. Stock indexes lost over 5 percent of their value the day after S&P's debt downgrade, only to fully bounce back a few days later. Small businesses, already squeezed for operating capital by vendors and lenders, will need to adopt methods to bring stability to an otherwise unstable and uncertain landscape. Here are five tips for doing so. More

Top 10 management mistakes
All Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you a good manager? You may think you're doing a great job managing your small business or department, but how well are you really doing? Following are the 10 most common mistakes that managers make — and what we do instead. More

How to run your business online with $10 (and a Google account)
American Express OPEN Forum    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Online infrastructure for your small business doesn't have to be complicated or expensive. By leveraging many of the free and inexpensive products offered by Google, you can create a website, a domain-branded email system, and a document collaboration platform, all unified under one master login and password. More

Cautious consumers pull back on retail spending
The Associated Press via CBS News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. consumers grew more cautious last month amid wild stock market swings, zero job growth and heightened concerns that the economy has weakened. Retail sales were flat in August. At the same time, wholesale inflation leveled off. The latest data could give the Federal Reserve more impetus to adopt additional stimulus soon. More

Retailers target seniors in becoming more shopper-friendly
Pittsburgh Tribune-Review    Share    Share on FacebookTwitterShare on LinkedinE-mail
Helen Van Heusen, 66, loves to shop, but hates to squint. She has to squint sometimes, though, particularly in stores that haven't gotten the memo about making their shopping aisles more senior-friendly. With an estimated 7,000 baby boomers expected to turn 65 each day the remainder of this year, and because shoppers turning 50-plus own the vast majority of U.S. wealth, retailers are listening to the Helen Van Heusens of the world. Fonts on signs and pricetags in Walmart and Kmart are getting larger. Doorways are wider, and aisles are better lighted. More

More states eye Amazon sales tax deal
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
So who didn't see this coming? With the ink barely dry on California's Internet sales tax deal with Amazon, other states are chatting up a similar idea. More

Exit through the gift shop
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Even more than a fascinating historical exhibit or a stunning work of art, it is the museum gift shop that lures you inside with its glittering wares, its promise to render the intangible experience of a museum visit physical with a lasting souvenir. D.C. museums provide much more than your average take homes of postcards and pencils, which is why you need this comprehensive guide to Washington's museum gift shops. More

How tech is changing the museum experience
Mashable Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Museums are exploring digital and mobile technologies to enhance visitor experience. Initiatives go beyond technology within exhibits and installations, but also include more pervasive uses of tech to create interactive experiences for visitors throughout a museum, as well as remote experiences for those who cannot get there. Here are examples of what three museums are doing to make the experience interactive, educational and engaging. More

One masterpiece can go a long way
The Art Newspaper    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why blow the budget on a blockbuster when a single Caravaggio or Titian will bring in the crowds? There might be less money to organize exhibitions in many U.S. museums, but by borrowing one masterpiece, putting it on display, and so turning a single work into a star attraction, several are stretching their budgets a long way. More

The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.


MSA Culture & Commerce News Brief
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Courtney Hodges, Content Editor, 469.420.2604   Contribute news
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