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![]() Knowledge Standards: Your tool for cultural commerce success MSA Share ![]() ![]() ![]()
MSA's Knowledge Standards Program was created to define the core knowledge, skills and abilities needed to perform the myriad responsibilities of a cultural commerce professional. Knowledge Standards are a valuable tool in helping cultural commerce professionals increase their credibility within their institution. In the coming months, MSA will be rolling out additional programs to increase awareness of the Knowledge Standards program and provide the knowledge and tips you can use to run your store and enhance your own professional growth. More 1 new position posted to MSA's Job Source MSA Share ![]() ![]() ![]()
One new position has been posted to Job Source, MSA's online resource for the most up-to-date job listings in the cultural commerce industry. More ![]()
US Christmas season seen less cheery for retail MarketWatch Share ![]() ![]() ![]()
Shoppers will be greeted by fewer employees this holiday season, and those workers who are on hand are expected to encounter shoppers spending less this year as the weak economy continues to take its toll. Retail executives are already expressing muted holiday cheer in a number of ways. They are bemoaning lower mall traffic, muting their sales expectations, lowering their inventories and pruning their prices to draw customers in. More Hot marketing trends being unveiled for the upcoming holiday season KNXV-TV Share ![]() ![]() ![]()
Layaway plans are the hot trend for Christmas shopping this year. After a five-year layoff, Wal-Mart announced recently it was bringing back the payment method that gained initial traction in the Great Depression. There are several plans in the mix for this holiday season for merchants hoping to part consumers and their cash. Here are seven retail trends you may see unveiled in October or possibly earlier. More
Retailers risk holiday shipping rush Bloomberg Share ![]() ![]() ![]()
Retailers may face a last-minute rush to restock their shelves if household spending improves as it did in the 2009 holiday season. Declines in imported-container volumes and in shipments by trucking companies show that "cautious retailers are tightly controlling inventories right now," said Benjamin Hartford, transportation analyst at Robert W. Baird & Co., a Milwaukee-based investment bank. Shippers will keep supplies low until "there is a clearer picture of consumer demand." A similar situation played out in 2009, when companies underestimated sales, then had to expedite merchandise to stores before Christmas amid improving demand. More
![]() How social media is changing and what it means for your marketing ClickZ Share ![]() ![]() ![]()
Social media continues to evolve as a means for participants to communicate, engage and connect with their family, friends and social media acquaintances. In the process, more people are spending more time on these platforms. From a marketing perspective, it's critical to understand their behavior to be able to effectively integrate social media into your plans. More ![]() Creating an impulse shopping environment maximizes sales OneCoast Share ![]() ![]() ![]()
What happens once a customer is in your store? How do you change the "just looking" customer to a "buying" customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. More
Tips for retailers: How to maximize engagement on Facebook iMedia Connection Share ![]() ![]() ![]()
It's no secret that social media — specifically Facebook — has changed the way people buy and sell online. The real secret, however, is knowing how to best communicate with fans and consumers. Knowing when to post content to Facebook, how often to post and what keywords trigger the best response can transform fans into brand ambassadors and turn conversations into conversions. More 5 small business tips for an uncertain economic climate Mashable Share ![]() ![]() ![]()
We have entered the Bermuda Triangle of economic indicators, where our economic compass has gone haywire. The U.S. stock market has entered a period of extreme volatility. Stock indexes lost over 5 percent of their value the day after S&P's debt downgrade, only to fully bounce back a few days later. Small businesses, already squeezed for operating capital by vendors and lenders, will need to adopt methods to bring stability to an otherwise unstable and uncertain landscape. Here are five tips for doing so. More
Top 10 management mistakes All Business Share ![]() ![]() ![]()
Are you a good manager? You may think you're doing a great job managing your small business or department, but how well are you really doing? Following are the 10 most common mistakes that managers make — and what we do instead. More How to run your business online with $10 (and a Google account) American Express OPEN Forum Share ![]() ![]() ![]()
Online infrastructure for your small business doesn't have to be complicated or expensive. By leveraging many of the free and inexpensive products offered by Google, you can create a website, a domain-branded email system, and a document collaboration platform, all unified under one master login and password. More ![]()
Cautious consumers pull back on retail spending The Associated Press via CBS News Share ![]() ![]() ![]()
U.S. consumers grew more cautious last month amid wild stock market swings, zero job growth and heightened concerns that the economy has weakened. Retail sales were flat in August. At the same time, wholesale inflation leveled off. The latest data could give the Federal Reserve more impetus to adopt additional stimulus soon. More Retailers target seniors in becoming more shopper-friendly Pittsburgh Tribune-Review Share ![]() ![]() ![]()
Helen Van Heusen, 66, loves to shop, but hates to squint. She has to squint sometimes, though, particularly in stores that haven't gotten the memo about making their shopping aisles more senior-friendly. With an estimated 7,000 baby boomers expected to turn 65 each day the remainder of this year, and because shoppers turning 50-plus own the vast majority of U.S. wealth, retailers are listening to the Helen Van Heusens of the world. Fonts on signs and pricetags in Walmart and Kmart are getting larger. Doorways are wider, and aisles are better lighted. More
More states eye Amazon sales tax deal Forbes Share ![]() ![]() ![]()
So who didn't see this coming? With the ink barely dry on California's Internet sales tax deal with Amazon, other states are chatting up a similar idea. More ![]() Exit through the gift shop The Washington Post Share ![]() ![]() ![]()
Even more than a fascinating historical exhibit or a stunning work of art, it is the museum gift shop that lures you inside with its glittering wares, its promise to render the intangible experience of a museum visit physical with a lasting souvenir. D.C. museums provide much more than your average take homes of postcards and pencils, which is why you need this comprehensive guide to Washington's museum gift shops. More How tech is changing the museum experience Mashable Tech Share ![]() ![]() ![]()
Museums are exploring digital and mobile technologies to enhance visitor experience. Initiatives go beyond technology within exhibits and installations, but also include more pervasive uses of tech to create interactive experiences for visitors throughout a museum, as well as remote experiences for those who cannot get there. Here are examples of what three museums are doing to make the experience interactive, educational and engaging. More
One masterpiece can go a long way The Art Newspaper Share ![]() ![]() ![]()
Why blow the budget on a blockbuster when a single Caravaggio or Titian will bring in the crowds? There might be less money to organize exhibitions in many U.S. museums, but by borrowing one masterpiece, putting it on display, and so turning a single work into a star attraction, several are stretching their budgets a long way. More
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