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Home   Membership   Conference/Expo   Publications Oct. 14, 2010
  Culture & Commerce News Brief  
 


Order your copy of 'Numbers by the Book'
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Want help with budgeting, store accounting, POS, pricing strategies, UBIT or open-to-buy? Order a copy of MSA's latest publication, "Numbers by the Book: A Financial Guide for the Cultural Commerce & Specialty Retail Manager," which focuses on the Financial Management Knowledge Standard. MSA is extremely grateful to MSA member Gwen Benner, formerly with the Milwaukee Art Museum, for contributing her financial skills and retail experience, and providing countless hours of writing, editing and meticulous reviewing; her knowledge and insight were invaluable to this project. Get a sneak peek by checking out the Table of Contents. More


Contribute news and trends to Culture & Commerce News Brief
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Are there trends or other information that you would like to see in the weekly news brief that we are currently not covering? Do you have a great source for retail tips or news? Share your insight and provide feedback to Associate Editor Kathy Cisar at kcisar@museumstoreassociation.org. We'd love to hear how we're doing and find out how we can improve!

Minutes from the MSA Midwest Chapter fall meeting posted
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Minutes from the MSA Midwest Chapter fall meeting in South Bend, IN, have been posted to the MSA website. More

Artisan Jewelry and Fine Craft
Handmade-in-America artisan jewelry, ornaments, home and fashion accessories.

February 17-21, 2011, in Philadelphia and July 11-13, 2011, in Baltimore
more


Welcome new MSA members!
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MSA would like to welcome several new museums and vendors to the Association. For the most up-to-date listings, MSA members can log in with their User ID and password to access detailed information and search the online directory at the MSA website. View the PDF.

One new position posted to MSA's Job Source
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One new position has been posted to Job Source, MSA's online resource for the most up-to-date job listings in the cultural commerce industry. More



Children's products need regulation, too
Miami Herald    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For most of us, a children's product is a pretty easy thing to identify. It's usually brightly colored, has some element of fun to it, and is designed for small hands to enjoy. Apparently, though, some people have a harder time figuring this out. As part of a sweeping 2008 federal law designed to protect kids from dangerous toys, the Consumer Product Safety Commission, or CPSC, recently tackled the task of defining a product for children. Manufacturers descended on the commission to argue that their creations didn't meet that definition, and so shouldn't be subject to the new testing requirements intended to make playthings safer for kids. More



Retailers hint at big holiday discounts
USA TODAY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers are signaling early that they're prepared to discount aggressively to entice shoppers skittish about spending this holiday season. More



E-mail: Make it the linchpin of your digital holiday planning
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 2010 holiday shopping season is shaping up to be another tough one for retailers. The National Retail Federation (NRF) hasn't published figures yet, but based on back-to-school sales, we may see a mild recovery for holiday 2010. This recovery will be led by e-mail marketing. More

Retail experts see rosier holiday season
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retailers should see their best Christmas sales in four years as consumers now show some inclination to spend money despite a minimal recovery in the economy, according to series of recent forecasts. Still, discounters are likely to be among the most popular shops because consumers remain cautious, experts said. More

Rich Americans set to spend more on holiday gifts
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Spending by affluent Americans on holiday gifts is set to grow 4 percent to $23 billion with retail and restaurant gift cards, tickets to an event or a book topping the wish list, a recent study found. More





Facebook pages now let fans shop, talk products
Gaston Gazette    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Web sales aren't new, but their presence on Facebook is in its infancy. If you run a business, you have to have a Facebook page, say some store and sales managers. They use the site to get the word out about special events, new products and bargains. They also look at the page as a way to build relationships with customers. More

FTC: 'Eco-friendly' isn't always consumer friendly
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's an inconvenient truth: Many of the environmental claims in advertisements and packaging are more about raking in the green than being green. Aiming to clear up confusion for consumers about what various terms mean, the Federal Trade Commission has revised its guidelines for businesses that make claims about so-called "eco-friendly" products. More



Consumers don't warm to eco-friendly products
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Federal Trade Commission proposed changes in the "Green Guides" it issues to marketers "to help them avoid making misleading environmental claims." Maybe it should have issued complementary rules that require consumers to care more about eco-friendly products in the first place. Two surveys released last month find many consumers lacking enthusiasm for buying green goods, particularly if (as people suspect is typically the case) they'd have to pay a premium for them. More

Geolocation services: Find a smartphone, find a customer
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Geolocation services have become an increasingly important marketing tool for small businesses, especially those that depend on customer traffic like restaurants, retailers and bars. The growing importance of the services, which exploit the ability of communication networks to pinpoint the location of smartphones and other mobile devices, is underscored by the recent introduction of Facebook Places, which allows users of the Facebook mobile application to check into locations and share their whereabouts with friends. More

Retailers worldwide struggle to keep up with m-commerce demands
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers are turning to mobile handsets to purchase everything from gift vouchers to flat-screen TVs, and retailers around the world are struggling to keep up with the pace of change. More

3 reasons why your social strategy is failing
FohBoh    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Here are three simple reasons why social media marketing may not be attracting hordes of new potential customers for your business. More



Record number of visitors this summer for the United Kingdom's national museums
ArtDaily.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This summer saw a record number of visitors to the U.K.'s national museums. Over 5.7 million people visited U.K. national museums in August 2010. This represents an increase of 11 percent from August 2009. More



Gawk, stalk, talk, or rock the sale
Snap!Retail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Doug Fleener writes about the four different types of specialty retail associates … and which one "just plain rocks the customer and turns up the sales volume." More



8 tips on running a successful Groupon campaign
The OpenCal Blog    Share    Share on FacebookTwitterShare on
LinkedinE-mail article
Using Groupon is akin to that oft-repeated aphorism: be careful what you wish for. Yes, you do want new customers, and yes, you do want to generate that all-elusive buzz around your business. But you have to set up your Groupon so that you're not crushed by the hordes as they stampede through your doors. More

Special events under $40
Snap!Retail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If someone were to ask you "what's happening?" at your store, would the answer be "not much"? If so, it shouldn't surprise you if sales are slow. You need to give shoppers a reason to come in and shop -- and you don't need to spend a lot of money to make that happen. More

Make money by improving your Google AdSense earnings
Promotion World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If webmasters and bloggers want to monetize their websites, one of the greatest ways is to do it is through Google AdSense. More



When 50 percent off just won't do
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to wooing wary shoppers, many retailers are playing the percentages. Campaigns for stores, from giant chains to mom-and-pops, are promoting sales that are frequently expressed in percentages off from regular prices. Twenty or 25 percent off, once considered a hefty discount, is practically nothing nowadays, as most consumers must be enticed further to open their wallets or purses. More

Focusing on local helps retailers boost the bottom line
Daily Finance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Knowing customers' likes and dislikes is about as basic as it gets in retailing. But for years, chain department stores got it wrong. More concerned with profits and keeping down costs, big retailers kept a tight rein on inventories and focused more on sameness -- what shoppers could find in New York, might also show up on store shelves in San Francisco or San Antonio. More



No wolves in these woods! Aunts, uncles, museums
Museum Audience Insight    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What is the impact of aunts and uncles on young children and museum visitation and perceptions? Turns out, respondents who said they remembered visiting museums with an aunt or uncle do, indeed, behave a bit differently than the overall results. In their minds, the visit with an aunt or uncle was seen as a special treat, the aunts and uncles were more patient and they were suckers in the gift shop. More

Crowd 'dazzled' by sneak peek at new Crocker Art Museum
The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Crocker Art Museum members of all ages trudged in four and five abreast, quickly fanning out to fill the museum's now-165,000 square feet of galleries and public spaces. By midday, there was a long line at the museum's cafe, and the museum store was doing a brisk business. More

The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.

 


 
MSA Culture & Commerce News Brief
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