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Home   Membership   Conference/Expo   Publications Dec. 28, 2011

Culture & Commerce News Brief
As 2011 comes to a close, MSA would like to wish its members, affiliates, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the MSA Culture & Commerce News Brief a look at the most accessed articles from the year. The news brief will resume publication Jan. 4, 2012.

Top 10 holiday trends for 2011
Retail's BIG Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's (officially) the most wonderful time of the year! Nov. 1 marks the beginning of the holiday season, when retailers everywhere strain to get a piece of that $466 billion in U.S. sales. After releasing our holiday sales forecast in early October and distributing our first consumer survey mid-month, we took a look at some of the overarching trends based off survey findings, economic analysis and plenty of conversations with retailers. More

7 things we're spending less on
U.S. News & World Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the first time in 2009, consumers spent less money than they did the year before. Household spending decreased 2.8 percent from $50,486 in 2008 to $49,067 in 2009. This is the first spending dip since the Bureau of Labor Statistics began measuring consumer spending in 1984. Consumers cut their spending on almost all goods and services except for health care (up 5 percent), education (up 2.1 percent), and tobacco products (up 19.9 percent) between 2008 and 2009. Here's a look at what we're now spending less on. More

5 reasons you're probably wasting time with QR codes
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every brand is trying to catch the attention of today's on-the-go consumer. Many are turning to these things called Quick Response (QR) codes or other types of 2-D bar codes. One thing these tiny 2-D codes are big on is hype, with proponents touting them as the bridge between the offline and online world. But that offline to online bridge is structurally flawed for most and may be keeping many brands from reaching most of their audience effectively. Here are five key reasons why. More

Are you making these 7 retail marketing mistakes?
Snap! Retail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As an independent retail store professional you have to wear LOTS of hats — including chief marketing officer. Check to see if you might be making one of these common retail marketing mistakes. More

5 things your business never should pay for
Duct Tape Marketing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is a never-ending list of things businesses must purchase in order to grow. It's just a fact, and that fact is exploited by plenty of folks who want to sell you things that may or may not actually propel you towards growth. Here are five things you must do the right way — and that usually means you never should pay for them. More

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Point of purchase display ideas
Snap!Retail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you making the most of your point of purchase (POP) display? Often overlooked in merchandising, this is a great area to add value not only to your store merchandising, but to your store sales. More

20 ideas worth stealing
NRF Stores    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fresh ideas — be they brilliant, clever, head-scratching or even a bit kooky — were everywhere you turned during the past year. Retailers found extraordinary ways to connect with consumers, tap their collective knowledge and opinions and get them to evangelize on their behalf. They experimented with new technology, dabbled in new business endeavors and created in-store experiences that left shoppers wowed. More

Is Groupon ruining retailing?
The New York Times (blog)    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Thanks mostly to Groupon, the social coupon craze has become a big thing. For retailers, the question is whether it's a good thing or bad thing. The coupons can drive an awful lot of people into your store, but not every store is prepared for the onslaught. And there's another issue, one that has gotten less attention: the daily-deal sites are also training people to expect that they can get a coupon for almost anything. More

Running retail on a nonprofit field
Gaston Gazette    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The retail world is fast-paced and demanding for the people who make the field a career. And managing sales in a nonprofit environment comes with its own set of challenges and rewards. Nancy Hagerman is the gift shop manager and volunteer coordinator for the Schiele Museum in Gastonia, N.C. More

At Smithsonian, Americana 'made in China'
ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tens of millions flock to the Smithsonian museums in Washington each year to see Americana — everything from Abraham Lincoln's top hat to Archie Bunker's chair. But one thing you'll have a hard time finding is something American in the gift shop. More

The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.


MSA Culture & Commerce News Brief
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Courtney Hodges, Content Editor, 469.420.2604   Contribute news
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