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Small business advice: How to capitalize on your competitors' strengths
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Criticizing the competition is human nature. We praise the quality of our own product, the genius of our unique selling points and we rejoice in the weaknesses of our competitors. We instinctively criticize our competitors because we're constantly fighting them for market share. All that backslapping feels good internally, but it doesn't necessarily improve your marketing strategy. What if, instead of picking apart their weaknesses, you celebrated your competition in the morning meeting? By examining the strengths of your competitors, you might discover new insights to market your own product better. More


Now accepting nominations for the
2013 NAMA Industry Awards!

It’s time to nominate your colleagues for the 2013 NAMA Industry Awards! The NAMA Industry Awards are presented to individuals and their companies that best exemplify consistent support of the Vending and Coffee Service Industry. The awards will be presented at the OneShow in April. To learn more and to nominate a colleague, click here.

Sponsored Content


Colombia coffee industry looking to the future
BBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After a difficult few years for Colombia's coffee growers that has seen global market fluctuations and poor weather hit profits, there's hope that 2013 will see the industry rebound. The National Federation of Coffee Growers say they hope to expand the land area used for coffee cultivation in the country by approximately 100,000 hectares during 2013 to boost productivity. More

New mobile coffee service makes you feel like a rock star
GeekWire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While it won't literally transform you into a guitar-wielding musical prophet, Buck's new mobile coffee service is hoping to make you feel that way. Buck, a Seattle-based mobile payments company, today introduced Coffee Like A Rock Star, a service that enables people to order and pay for coffee from their mobile phone, then walk up and get their coffee. More

Bottom Line Benefits of using GPS North America

Reduce operating expenses - including fuel costs, overtime pay, and insurance premiums, and enhance safety and reduce liability. Better measure, monitor, and manage fleet performance while increasing driver productivity and enhancing customer service.

Graph: How coffee drank soda's milkshake
The Atlantic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That's half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda. Now look where we are: Soda is in a free fall, with domestic revenue down 40 percent. Coffee culture is ascendant, up 50 percent in ten years. In another decade, the U.S. could easily spend more on coffee than soda — something utterly unthinkable at the turn of the century. More

Alpine® "Flowing with technology™"

is the industry leader in (POU) point of use water filtration solutions. Alpine® recently introduced their new high end Aurora POU cooler using digital technology, tri-temp, UV sanitization, filter monitoring, leak detection, etc. Microsoft® picks Aurora™ as best in the industry.
Join the VendScreen Revolution Today!

The solution you’ve been waiting for is here. Wait no more. Join the Revolution and add nutrition information, cashless payments, data connectivity and promotional opportunities to your existing machines. All with the VendScreen Revolution touchscreen smart device that installs on existing machines in the field in minutes.
Create a Signature Statement
Our Signa-Air Airpots are here! NSF Certified with a redesigned head, featuring a glass liner for 6-8 hours of heat retention. A stainless steel ring secures the liner to the body unlike with other models, and four flavor indicator tabs allow you to showcase what you’re serving. 4 sizes available.

Corporate Social Responsibility

College coffee project pays it forward
CTV Calgary News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Students at Olds College are taking part in an entrepreneurial project that offers them real work experience and the opportunity to help people in the Dominican Republic. The Dominican Republic Coffee Project was launched at the end of 2012 and has raised over $20,000 in its first month. More

Gimme! Coffee introduces 'Fracktivist' coffee
The Lansing Star    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gimme! Coffee recently released an organic, limited edition "Fracktivist Blend" coffee which supports the fight against fracking in New York State. Two dollars from each bag sold is being donated to Toxics Targeting, watchdog group known for its long-standing efforts to protect the environment in the Finger Lakes and across New York state. More

Get a Grip on Strength!

American made battery powered stair climbing hand truck. Users prefer the LTA6512E model - 1500 lb lift capacity - maximum lift height - 41 inches.
Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact James DeBois at 469-420-2618.

Order Now:

Now is your chance to purchase the 2012 coffee research presented by Mike Dabadie of Heart + Mind Strategies from this year's CTW show, Office Beverage Service Strengths and Opportunities; Consumer and Decision Maker Research Key Findings. Attendees loved his presentation on opportunities for growth, new trends as well his research, of the Coffee, Tea & Water industry.

Get a deep analysis of consumer and decision maker behaviors and attitudes regarding purchasing decisions. Data can be cross-tabulated with demographic information, as it specifically relates to the Coffee, Tea & Water channels.

Order yours today!

Call for contributors
MultiBriefs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an effort to enhance the overall content of the Keeping In Touch with NAMA news brief, we'd like to include peer-written articles in future editions. As a member of NAMA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit and our group of talented editors can help with final edits. If you're interested in participating, please contact Colby Horton to discuss logistics and payment.
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Content Editor, 469.420.2639   
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