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4 quick tips for effective emotional branding
Business 2 Community
Because buyers are less interested in how pretty a product is and more interested in how a product affect their lives, the way marketers deliver a brand's message has shifted. Savvy marketers are focusing on emotional branding: the idea that appealing to a customer's mind is the most effective way of provoking a positive response to a product offering.
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SPONSORED CONTENT


6 tips for maintaining business relationships
Statesman Journal
As a business owner, do you consider yourself a sales person? If you don't already, then you should. Anyone who is in business is in sales. And sales often boil down to relationships. You know the old adage that "People buy people" right? Building and maintaining relationships is a key skill for business owners. Here are some guidelines to help form the trust bonds that underlie relationships.
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Quick tips for conquering the B2B inside sales training gap
Business 2 Community
Last September, the AA-ISP, an international association dedicated exclusively to advancing the profession of Inside Sales, released their 2014 Inside Sales Top Challenges. And they discovered that the number one challenge sales leaders are facing today is training inside sales people to perform well. In fact, many sales organizations complain about a high turnover of inside sales representatives as they don't manage to bring them to the performance levels they expect in the calculated timeframes. Why is training such a hot issue?
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PRODUCT SHOWCASE
  Microtronic - the solution for Cashless

Microtronic is the 30 year leader in true Cashless Vending technology. We've added the components of Micro Markets and Mini Micro Markets with LOW monthly support fees. Only one card to use with Vending, Micro Markets, Cafection and Multi-max vendors. Call 1-800-879-3586 or check out: www.MicrotronicUS.com or www.YourMicroMarket.com
 


Leadership is more than coaching
By Betty Boyd
Leadership is and always will be an uphill battle. When leading, how do you make a real difference in people's lives? Leadership is more than coaching; it is more like being a teacher. Teachers enable their students to see beyond themselves and give them greater understanding of what can be accomplished. Leaders can be just like teachers, helping their mentees go above and beyond. Here are some tips to becoming a leader who is more of a teacher than a coach.
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  FEATURED COMPANIES
Great Brands. One Company.

Lacas Coffee, Dallis Bros & Gramercy Park; Servicing the Food Service, OCS and Vending markets with our branded & private label programs. Talk to us today about customizing your own brand! MORE

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Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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Manage your time more effectively with these 4 tips
The Globe and Mail
In this world of distraction, it's easy to lose focus on the tasks that bring us sales success. When you're trying to manage multiple things at once, you may find it difficult to manage the hours in your day. So, to ensure that you don't become a victim of lost time, here are a few tips to help keep you on track so you can stay ahead of the clock.
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Tips for keeping off-site employees productive
Dynamic Business
As Australian small business owners and jobseekers eye opportunities for work-life balance, more workplaces are beginning to provide flexible work options. While most staff members are likely to embrace the opportunity to work from home, bosses may find themselves struggling to keep productivity and momentum going with employees working off-site.
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4 ways to make a business-model shift seamless
Entrepreneur
During the course of their careers, most entrepreneurs will at some point be challenged with managing their company through a business model shift. The mechanics of any shift can be difficult — new technology, sales techniques, operational requirements, and cash flow dynamics come into play — but they are generally well understood and documented. More surprising, and at least as difficult to navigate, are all of the ways in which a business model transition impacts the people involved. If you are leading your company through a transition, here's what to expect along the way and some tips for optimizing the journey.
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  PRODUCT SHOWCASES
Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
Crane's Media Touch Technology

Crane’s Media Touch is changing the way consumers experience vending, helping operators win new business and increase same-store sales. The 7” touch screen can display nutritional information, interactive promotions and digital advertising. Built on NAMA’s open standards, Media Touch provides a powerful platform that’s capable today and ready for the future.
MTN Products Factory Special

MTN is offering the new Nexus LXp cooler including the new eco3 filter with mounting bracket at a special introductory price of $199. The eco3 filter is NSF Certified for 1500 gallons. This cooler & filter combination special is for a limited time only! (base shown is optional)

www.mtnproducts.com


BEVERAGE NEWS


KFC to sell coffee cup in UK that's good enough to eat
Star Tribune
The Brits, as we know, are a tea-loving bunch, which is why KFC should be commended for bravery. The American food chain has announced plans to introduce Seattle's Best Coffee to its fried-chicken restaurants throughout England. KFC wins even more points for a smashing solution that allows our friends across the pond to hide evidence of their potential coffee addiction. Toss down that coffee. Then chow down that cup.
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7 healthy reasons to drink peppermint tea
The HealthSite
Peppermint tea is not only mild and refreshing, but also powerful to treat a number of maladies. It can be a viable alternative for pharmaceuticals in some situations. Peppermint tea is prepared from the dried leaves of peppermint plant, which is a natural hybrid of spearmint and water mint. The main component of the tea is peppermint oil that contains menthol, menthone and menthyl acetate, which contribute to all its therapeutic effects. The tea is also rich in minerals such as calcium, magnesium and potassium that provide a number of health benefits.
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PRODUCT SHOWCASE
  Payments at Vending Machines made Eazy

EazyCoin™ has developed a pioneering Wireless Mobile Technology that allows customers to make purchases in vending machines by using their Android and iOS (Apple) mobile devices. Offering such features as intuitive interface, product selection from the device, vending machine location, and fund transfers between users. One feature or benefit of the EazyCoin™ solution, that will be of great value to the Industry, is the capacity to provide Inventory control.

Watch our video to learn more!
 


Study: Moderate amounts of coffee may help keep arteries clear
TIME
Drinking three to five cups of coffee per day may help to reduce signs of blocked arteries, says a new study out of South Korea. Published in the medical journal Heart, the study involved more than 25,000 male and female workers, who previously showed no signs of heart disease, looking for calcium buildups indicating plaque growth that can cause heart attacks and strokes.
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Tea Tuesdays: Kenyan farmers see green in the color purple
NPR
Across the picturesque highlands of Kenya's Great Rift Valley, fields of tea shimmer in shades of emerald, lime and moss under the equatorial sky. Some of these fields, though, are now darkened with patches of purple. The purple comes from leaves with high levels of anthocyanins, natural pigments that also give cranberries, blueberries and grapes their color. These purple leaves are Africa's newest — and most intriguing — tea.
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CORPORATE SOCIAL RESPONSIBILITY


Net neutrality will strengthen corporate social responsibility
JustMeans
According to a 2012 Internet Society survey, 83 percent of people consider Internet access a basic human right. The Federal Communications Commission has now approved the net neutrality rules, which classify broadband Internet service as a utility. The objective behind this landmark move is to preserve the Internet's role as a "core of free expression and democratic principles," according to the commission chairman, Tom Wheeler.
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Redefining sustainability
INSEAD Knowledge
We've heard the word sustainability a lot lately. Climate change scientists warn countries and companies of the dangers of current levels of carbon emissions. Board directors are being called upon to be more transparent and punish bad behavior. NGOs and social groups want companies to earn a license to operate by committing to social good. Sustainability must be reframed as an opportunity if it is to take hold.
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Partnership aims to advance sustainable agriculture reporting
Environmental Leader
The Stewardship Index for Specialty Crops and The Sustainability Consortium have partnered to align measurement and reporting of sustainable agriculture throughout the food industry. TSC and SISC have agreed to work toward harmonization of on-farm performance metrics and collaborate on projects to encourage stewardship across specialty crop (all fruits, nuts, and vegetables) supply chains. This partnership will enable SISC's on-farm metrics, developed through a multi-stakeholder process, to be utilized in reporting against some of TSC quantitative key performance indicators on continuous improvement in specialty crops product categories.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    21 ways to be a better boss (Business News Daily)
When marketing your business, don't forget email (Small Business Trends)
6 personality traits that can make you a more trusted entrepreneur (Entrepreneur)
5 tips to establish yourself as an industry expert on LinkedIn (MSP Mentor)
Improve your online reputation to boost sales (Forbes)


Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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