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Millennials spend 18 hours a day consuming media — and it's mostly content created by peers
Entrepreneur
How many hours a day do you spend on Facebook? How about texting friends? Reading magazines? If you're a millennial, it may be more time than you think. New research by social-influence marketing platform Crowdtap indicates that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. What this research means for brands is important. Today, most companies spend their marketing budgets, even those geared toward social media, primarily on sending out advertising messages.
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SPONSORED CONTENT


6 best practices should be in your customer centric tool box
Small Business Trends
What are the best practices that help you succeed, serve your customers and keep up with changing times? If you figure out who your customer is, what they like and need and how they prefer being communicated to, you can build a "customer centric" relationship that can be mutually beneficial long term. This should be a relationship building goal for all your connections.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


BEVERAGE NEWS


Coffee tops $2 in surge to 2-year high on Brazil drought woes
Bloomberg
Coffee futures topped $2 a pound in a surge to a 24-month high as drought conditions that started in January eroded prospects for crops in Brazil, the world's top producer and exporter. Rain will ebb after a cold front this week in Brazil's coffee areas, Somar Meteorologia in Sao Paulo said yesterday. The southeast including Minas Gerais, the top producing state, is having the driest summer since 1972, the National Institute of Meteorology in Brasilia has said. Wolthers Douque, a U.S. import company, cut its crop forecast this year by 10 percent.
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PRODUCT SHOWCASE
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Tetley Tea keeps changing with the times
Ad Week
In the wide world of corporate bromides, "evolve or die" is one of the most enduring. It holds true for e-commerce. It certainly applies to personal electronics. And apparently, it's also true for tea. Make that Tetley Tea. While tea leaves themselves have changed not at all in 4,000 years of consumption, these 1957 and late 2013 ads show just how flexible this heritage brand — now in its 177th year of business — has had to be.
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UC Davis establishes center for coffee study
The Associated Press via ABC News
University of California students who drink coffee to get through the day will soon be able to study the science behind the beverage. Next week the University of California-Davis will host a research conference run by its recently founded Coffee Center. The center is currently without a dedicated home, but the university hopes to formalize the research in coming years and eventually offer a major in coffee science.
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Making lattes is an art at world championship
New York Daily News
Dozens of competitors gathered at the Javits Convention Center for the Coffee Fest Latte Art World Championship. Top-tier baristas from across the Big Apple went head-to-head with each other and their counterparts from coffee shops around the world to see whose designs look the best atop a latte.
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  PRODUCT SHOWCASES
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Rooibee Red Tea owners say FDA labels would be costly
Louisville Busines Journal
Officials with Rooibee Red Tea said proposed changes to U.S. Food and Drug Administration nutrition-labeling requirements for food and beverages will have a real impact on the company. Heather Howell, co-owner of the Louisville-based maker of organic tea, was quoted in a Wall Street Journal story saying the new rules would cost her company as much as $30,000.
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Why Brisk Iced Tea is betting big on content and culture
Fast Company
As a brand, if your core audience is young hip hop fans and the coolest thing associated with your product is an 84-year-old golfer, you're either a master of irony or you've got a problem. Even though Brisk Iced Tea's new Half & Half product line isn't officially called an Arnold Palmer — the man's got his own brand — it's still what most people think of when they hear about mixing lemonade and iced tea. That's hardly a selling point to the young, multi-cultural audience that Brisk's research says made up 47% of its consumers. Last summer, the brand needed a better way to connect with them and teamed with Vice and Noisey to launch its Brisk Bodega platform, a music and culture hub featuring videos and photos of rappers, DJs, MMA fighters and more, as well as a series of events. Now it's doubling down on the Bodega, launching even more content with Vice and Noisey.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Uganda seen meeting tea crop record in 2014 if weather improves
Bloomberg
Uganda, Africa's third-biggest tea grower, may maintain output in 2014 at last year's record level of 132 million pounds if the nation, which has had dry weather, gets favorable rains. Uganda exports about 97 percent of its tea via Mombasa, site of the world's largest tea auction in neighboring Kenya. Uganda ranks behind Kenya and Malawi as the continent's biggest tea producers and the crop is one of its major foreign income earners.

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Can coffee help you burn fat?
Care2
Coffee contains caffeine… which is the most commonly consumed psychoactive substance in the world. Caffeine has made its way to most commercial fat burning supplements, for good reason. It is one of the few substances that is known to help mobilize fats from the fat tissues and increase metabolism.

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7 steps to hiring great hourly employees
By Mel Kleiman
Most employers don't take a systematic approach to hiring, especially when it comes to hourly employees. They just post an ad on their website or a job board, collect applications, interview a few people and choose one. Unfortunately, this no-system, easy-hire approach is self-defeating. It tells every applicant you just need a body to fill the position.

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2 numbers: Things went better with bottled water
Newsweek
To hear Poland Spring tell it, part of the explanation is execution. According to Tim Brown president and chief executive officer of Nestlé Waters North America, which owns the Poland Spring brand: "Instead of the Coke truck coming once a week, our product is delivered every day. We have a flexible distribution system. Poland Spring is available in many different places and ways." It's impossible to determine what if any impact former New York Mayor Mike Bloomberg's much-ridiculed and ultimately shot-down anti-large soda campaign may have had. What's clear is the trend isn't limited to the Big Apple or backed by any law. Bottled water now outsells soda in supermarkets in 15 other major U.S. cities, according to the Nielsen Company. That includes Boston, Dallas, Phoenix, Houston and Las Vegas.
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San Francisco passes strict new bottled water ban
KNTV-TV
San Francisco's Board of Supervisors has passed one of the strictest bans on bottled water in the nation. The ban will phase out the sale of bottled water of less than 21 ounces from city property. The ban will eventually extend to large events like the Outside Lands festival.
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CORPORATE SOCIAL RESPONSIBILITY


Revisions could relax Rainforest Alliance coffee standards
Daily Coffee News
The standards used for Rainforest Alliance certification are currently being revised to be more generic and less restrictive to smallholder farmers. The standards are maintained by the Sustainable Agriculture Network and were last updated in 2010. SAN says it wants the new standards to simplify the certification procedure for smallholder farms, which represent some 90 percent of the farms within its network. The group says the new standards should result in "ease of interpretation and scoring criteria during certification audits."
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  FEATURED COMPANIES
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Why corporate social responsibility is important today
Business 2 Community
The current consumer climate doesn't allow for companies to simply be in business for the sake of making a profit. While consumers may rely on corporations for goods and services, the level of competition allows customers to make decisions based on how much good a corporation is doing outside of the workplace and how they are positively impacting their community.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 steps to hiring great hourly employees (By Mel Kleiman)
15 valuable tips from 15 years in business (The Huffington Post)
Science confirms: The more coffee you drink, the longer you will live (DIY Organix)
10 health benefits of green tea (Care2)

Don't be left behind. Click here to see what else you missed.
 
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