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4 ways marketing automation can create a pot o' gold
Business 2 Community
Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments can directly contribute to their collective success, ultimately helping them meet and exceed revenue goals.
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5 simple ways to outsell your competition
By Marc Wayshak
Your competition is out there right now selling to your prospects and customers. That's the bad news. The good news? They are all doing the same few things to try to win prospects' business. Just saying that you're different doesn't make you so. It's time to start actually behaving differently from your competition. By following these five simple steps, you can completely outsell your competition.
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Best 4 practices for turning your sales knowledge into marketing expertise
Business 2 Community
Market research can be an expensive practice that takes quite a bit of time. Well what if I told you that there's a new method of building marketing knowledge that doesn't involve expensive measures. A new study published at Texas Tech University by researchers Dennis B. Arnett and C. Michael Wittman discusses how an organizations sales team may be the best way of attaining marketing information.
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3 social media marketing tips for 2014
ABS-CBN Interactive
2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78 percent of companies now have a dedicated social media team. Taking in the lessons and trends of 2013, here are 3 areas where marketing should consider focusing social efforts in 2014.
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4 proven tricks to get Facebook likes on your business posts
By Emma Fitzpatrick
Getting likes on your business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well, while others just flop. As far as the why, it's a mystery. Thanks to a recent study, part of the mystery has been cracked. Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent. Learn the top four data-proven tricks to help your posts on your business's Facebook page get more likes, comments and impressions below.
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Improve sales revenue: 5 ways to get more out of marketing
Business 2 Community
Sales leaders believe marketing has some work to do when it comes to driving the right leads. In the latest CSO Insights Sales Performance Optimization Report, only 33.4 percent of sales leaders gave marketing a passing grade when it came to lead quality. That number dropped 6 percentage points when it came to quantity. Poor alignment in sales and marketing is nothing new. If you asked marketing leaders the same types of question, the results would probably be very different. Almost every sales organization has been challenged at one time or another with "out-of-sync" sales and marketing departments.
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Mindfulness in managing risk
By Dr. David Hillson
Mindfulness has its roots in Eastern religion. It is also used therapeutically to treat a variety of psychological conditions, as well as in coaching to encourage excellence in healthy people. Used properly, mindfulness can also make our risk management more effective. Being mindful means bringing your complete attention to your current experience on a moment-to-moment basis, being aware of everything in your surroundings, acknowledging what is there and accepting it as valid. So how can this help us to manage risk better?
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BEVERAGE NEWS


Coffee fuels drive for drugs for Parkinson's to dementia
Bloomberg Businessweek
For clues to treatments for Parkinson's and Alzheimer's, scientists are looking at their morning cup of joe. What they've found is that caffeine, the world's most widely used drug, does more than wake people up. It's been linked to improvements in memory and appears to protect against the destruction of brain cells. One study found that people who drank two or more cups of coffee a day had a 40 percent lower risk of developing Parkinson's.
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A major in coffee? UC Davis might be brewing one up
NPR
Many of us have those friends who insist that they're coffee connoisseurs and drink exclusively drip brews. But really, there aren't many academic programs that train people in the taste and science of coffee. That might all change soon. The University of California-Davis, recently founded a Coffee Center dedicated to the study of the world of java.
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Price no deterrent for coffee lovers
The Columbian
Doreen Cappelli is so hooked on her morning cappuccino that she says she'd pay a lot more to get it. "I don't drink wine and alcohol," Cappelli, 52, said after buying the $3.25 drink at Blue Bottle Coffee at San Francisco's Ferry Building. "Coffee is one of my pleasures in life. I would pay double." While prices probably won't go up that much just yet, pressure is growing on the $80 billion U.S. coffee industry as the cost of arabica beans used in high-end brews skyrockets.
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Kopi Luwak put to the test in the US
Global Coffee Report
The famed Kopi Luwak has been put to the test against other conventionally processed coffees from the same region in a blind cupping session in the U.S. and has been found wanting.
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Coffee reserves seen at record as Vietnam farmers curb sales
Bloomberg
Coffee growers in Vietnam, the biggest producer of robusta beans used by Nestle SA, are holding record stockpiles as they curb sales amid speculation that drought will reduce next year's harvest. Futures fell.

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Uganda seen meeting tea crop record in 2014 if weather improves
Bloomberg
Uganda, Africa's third-biggest tea grower, may maintain output in 2014 at last year's record level of 132 million pounds if the nation, which has had dry weather, gets favorable rains. Uganda exports about 97 percent of its tea via Mombasa, site of the world's largest tea auction in neighboring Kenya. Uganda ranks behind Kenya and Malawi as the continent's biggest tea producers and the crop is one of its major foreign income earners.

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Millennials spend 18 hours a day consuming media — and it's mostly content created by peers
Entrepreneur
How many hours a day do you spend on Facebook? How about texting friends? Reading magazines? If you're a millennial, it may be more time than you think. New research by social-influence marketing platform Crowdtap indicates that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media.

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Small roaster leads way on price hikes as coffee surges, Starbucks resists
Reuters
The biggest arabica coffee rally in two decades is beginning to force smaller-brand roasters to quietly raise wholesale prices, even as top names such as Starbucks Corp resist. One private-label roaster in the New York area is set to raise its prices by 10 percent to 15 percent within the next few weeks, according to a person familiar with the matter who spoke on condition that the firm would not be identified.
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The Coffee Bean & Tea Leaf announces partnership with the Keurig K-Cup Brewing System
Broadway World
The Coffee Bean & Tea Leaf brings more than 50 years of coffee expertise to the K-Cup pack marketplace with the introduction of four coffee varieties for the Keurig K-Cup Brewing System. The new lineup showcases some of the company's most popular roasts and new blends created specifically for the Keurig K-Cup Brewing System.
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Remington debuts single-serve coffee brewers
SCV-TV
Remington introduces a comprehensive lineup in its new "Lifestyle Series" with iCup — the world's first single-serve coffee brewing system to use rotational SteamBrew technology. Featuring the iCarafe, a stainless steel (non-plastic) thermal carafe, the iCup system will brew up to 28 ounces of coffee into iCarafe with a larger single-serve K-type cup.
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Sri Lanka's top tea experiences: Sips of history
CNN
The leaves that go into a cup of Ceylon tea play a surprisingly complex role in the history of Sri Lanka. It started with a single camellia sinesis plant brought from China in 1824 by the British, who had colonized the island then known as Ceylon in 1801. The plant was to be displayed in the Royal Botanical Gardens outside Kandy in the country's lush interior — but it has since grown into a $1.5 billion export business for the teardrop shaped island nation off India's southern tip.
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Finally, Los Angeles has a coffee scene
Daily Bulletin
It may have taken a little longer than other parts of the country, but something big is brewing in Los Angeles. "The L.A. coffee scene is coming into its own, and it's a very exciting time," said Peter Giuliano, senior director of the Specialty Coffee Association of America.
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14 surprising facts about caffeine, explained by science
PolicyMic
For many of us, coffee is our best friend. It's there in our times of need, whether a cold weekday morning or during an all-nighter. Coffee is warm, reassuring and keeps up sharp. But do we really know what coffee is doing to our brains? Fortunately science can tell us! Did you know that scientists are the biggest coffee drinkers of all? So scientists are bound to know more than a thing or two about the magical effects of coffee.
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You've probably been screwing up your french press coffee all along
Business Insider
A new wave of coffee drinking has swept across the country. Coffee houses like Stumptown Coffee in Portland, and Intelligentsia in Chicago and Los Angeles, turned what used to be a simple cup of Joe into something between an exact science and an art form. We stopped by Maialino, a restaurant in Manhattan, where head barista Natalie Czech, showed us what it takes to make a perfect cup of french press coffee, and why being coffee obsessed is worth the trouble.
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Trouble brewing or storm in a tea cup?
Aljazeera
After water, tea is the most widely consumed beverage in the world, but for many of those who work on the plantations where tea leaves are grown there is a price to pay. Workers complain of poor conditions and low wages. One child protection group in India says that is attracting traffickers, who are luring away children, who end up in cities as domestic workers, or in prostitution. The World Bank is also investigating alleged labor violations concerning a share scheme at a plantation in India.
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CORPORATE SOCIAL RESPONSIBILITY


Wake up and smell the coffee
The Guardian
For the past 18 months, Arthur Kay has been getting to know the inside of coffee shops very well. He claims to have enjoyed more than 1,000 cups of his favorite double espresso in shops around London, all in the name of research. Kay is the founder of Bio-Bean. His coffee-shop marathon was undertaken to help him: work out the extent of the coffee waste in most cafes; understand what getting rid of the waste costs these companies; and to figure out the effect of that on an industrial scale.
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Toms shoes founder Blake Mycoskie goes big with new coffee venture
Daily Coffee News
Blake Mycoskie, the celebrity entrepreneur behind the wildly popular Toms shoe company, recently unveiled ambitious plans to get into the coffee game. Mycoskie made the official announcement at an on-stage performance at Austin's SXSW that coincided with a well-coordinated media blitz.
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Bottled water product exhibits new level of sustainability
CleanTechnica
Bottled water tends to be an environmental boondoggle. Not only are most bottled water brands using the same municipal water that is readily available from the tap (with a huge markup added to it), but those plastic bottles contribute to our massive plastic waste problem, even if in theory, they are recyclable. However, there's a new kind of bottled water in the works, and one which promises to be not only eco-friendly in its materials, but that is designed with its full lifecycle in mind.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Millennials spend 18 hours a day consuming media — and it's mostly content created by peers (Entrepreneur)
San Francisco passes strict new bottled water ban (KNTV-TV)
6 best practices should be in your customer centric tool box (Small Business Trends)
Coffee tops $2 in surge to 2-year high on Brazil drought woes (Bloomberg)
Making lattes is an art at world championship (New York Daily News)

Don't be left behind. Click here to see what else you missed.
 
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