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How you can benefit from all your stress
This might sound a little crazy, but what if there were another way to think about stress — a way that might actually make it a force for good in our lives? Well there is, according to new research from Yale's Alia Crum and Peter Salovey, and Shawn Achor, author of "The Happiness Advantage."
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Country of Origin Profile — Costa Rica
Costa Rica is one of the most beautiful tropical countries in the world boasting lush rainforests, soaring volcanic mountains, secluded beaches and much of the world's tropical wildlife. Many of the shots from the movie "Jurassic Park" were filmed along her rugged coastline, although sadly no dinosaurs were filmed.

Only 100 percent Arabica coffee is grown in Costa Rica's eight unique growing regions. Although the Tarrazu region is by far the most famous, very fine "high grown" coffee grows all along the string of volcanic mountains that rise up through the middle of the country.

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  Water Block Installation Kits Available
Protect your customers from water leaks! Get Water Block and custom fittings that go hand in hand. Choose a Ready-to-Go Kit or Create Your Own Kit. Our customer service representatives have been trained to answer your installation questions. DON’T DO IT ALONE, WE CAN HELP!


Climate change casualties: Honey, coffee, chocolate
The Huffington Post
The first couple weeks of March have brought a spate of disturbing climate change results. Humans are clever problem solvers and exceptional toolmakers. It's crucial for our species to prepare for what's ahead by lowering carbon emissions and future-proofing towns and cities worldwide. Let's look at some of this new information and then examine its impacts specifically on three important and lucrative world commodities.
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Coffee and green tea may help lower stroke risk
The Atlanta Journal-Constitution
Green tea and coffee may help lower your risk of having a stroke, especially when both are a regular part of your diet, according to new research. The study looked at the green tea and coffee drinking habits of more than 82,000 Japanese adults, ages 45 to 74, for an average of 13 years. Researchers found that the more green tea or coffee people drink, the lower their risk of having a stroke.
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  Bottom Line Benefits of using GPS North America

Reduce operating expenses - including fuel costs, overtime pay, and insurance premiums, and enhance safety and reduce liability. Better measure, monitor, and manage fleet performance while increasing driver productivity and enhancing customer service. MORE

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Now is your chance to purchase the 2012 coffee research presented by Mike Dabadie of Heart + Mind Strategies from this year's CTW show, Office Beverage Service Strengths and Opportunities; Consumer and Decision Maker Research Key Findings. Attendees loved his presentation on opportunities for growth, new trends as well his research, of the Coffee, Tea & Water industry.

Get a deep analysis of consumer and decision maker behaviors and attitudes regarding purchasing decisions. Data can be cross-tabulated with demographic information, as it specifically relates to the Coffee, Tea & Water channels.

Order yours today!

Join the VendScreen Revolution Today!

The solution you’ve been waiting for is here. Wait no more. Join the Revolution and add nutrition information, cashless payments, data connectivity and promotional opportunities to your existing machines. All with the VendScreen Revolution touchscreen smart device that installs on existing machines in the field in minutes.
Create a Signature Statement

Our Signa-Air Airpots are here! NSF Certified with a redesigned head, featuring a glass liner for 6-8 hours of heat retention. A stainless steel ring secures the liner to the body unlike with other models, and four flavor indicator tabs allow you to showcase what you’re serving. 4 sizes available.
To find out how to feature your company in the NAMA News Brief and other advertising opportunities, Contact James DeBois at 469-420-2618

More info

India's taste for coffee to affect bean prices
The Wall Street Journal
Booming coffee demand in India is prompting international companies such as Italy's Lavazza SpA, Switzerland's Nestlé and U.S.-based Starbucks Corp. to set up shop in the traditionally tea-drinking subcontinent, offering growth when returns are harder to come by in more developed markets. Rising coffee consumption in India also is likely to support world coffee prices, with analysts forecasting a decrease in bean exports from the country as domestic demand rises.
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Greek coffee may be key to long life
United Press International
Researchers investigating cardiovascular health say a cup of boiled Greek coffee may be why the inhabitants of Ikaria, a Greek island, live to age 90 and older. Dr. Gerasimos Siasos of the University of Athens Medical School said only 0.1 percent of Europeans live to be age 90 and older, yet on the Greek island of Ikaria, the figure was 1 percent — one of the highest longevity rates anywhere.
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Missed last week's issue? See which articles your colleagues read most.

    Why the swipe fee 'settlement' is far from settled (Retail's BIG Blog)
Tax prep basics for small business owners (Bloomberg Businessweek)
Small businesses running out of time for health care tax credit (Sacramento Business Journal)
NYC's new drink rules add wrinkle to coffee orders (The New York Times)
GE brings facial recognition to morning coffee (Digital Trends)

Don't be left behind. Click here to see what else you missed.

Robusta coffee falls as Vietnam crop concern may be 'premature'
Robusta coffee fell for a second day on concern producers are selling as speculation about dry weather in leading grower Vietnam may be "premature" and the country's exports will rise again this month.
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RealCup™: Perfection in a Cup!
Introducing RealCup™ Single Serve Coffees and Teas. With a unique filter design that offers full flavor. K-Cup® compatible*. Please call 1-800-387-9398 for more information.

* Mother Parkers and RealCup™ have no affiliation with K-Cup® or Keurig Incorporated. K-Cup® is a registered trademark of Keurig Incorporated.
Get a Grip on Strength!

American made battery powered stair climbing hand truck. Users prefer the LTA6512E model - 1500 lb lift capacity - maximum lift height - 41 inches.

I object! Creating great rebuttals for those pesky objections on the intro call
By Amanda Puppo
If you're in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call. Preparing for objections is essential; knowing how to respond is key. It is important to know how to answer the prospect with benefit statements and questions about your OCS and vending service that will uncover the true objection and present the value necessary to take the call to the next level.
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Industry Pulse: Which objection do you come across more often?


Starbucks buys its 1st coffee farm
The Wall Street Journal
Starbucks Corp. has bought its first farm, with plans to use the 600-acre property in Costa Rica to develop new coffee varieties and test methods to eradicate a fungal disease known as coffee rust that is vexing the industry. The Seattle-based coffee giant decided to buy the farm in part because its location will allow testing of different growing methods, in order to understand what makes coffee plants thrive at different elevations. The land ranges from 3,600 to 5,500 feet above sea level.
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Quality Coffee Certificate Program (QCCP)
NAMA OneShow, Las Vegas, Venetian-Sands Resort
Tuesday April 23-Coffee Fundamentals
Wednesday April 24-Brewing Fundamentals

The Quality Coffee Certificate Program is entering its 13th year of educating operators about coffee, water and the important role both play in serving a quality coffee beverage.

Over 1,000 individuals have completed the 2-day fee based course and recognize the difference it has made in their business. The two interactive workshops give everyone a meaningful learning experience. You can complete both sessions at OneShow and then be eligible to take the next step and become a Certified Coffee Specialists. Space is filling up ...

To register, click here or call Roger Stewart at 616.299.6483.

Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Content Editor, 469.420.2639   
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