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4 tips on how to spring clean your small business
Business 2 Community
With March 20 marking the official start of spring, it's a great time to take that renewed energy and apply it to your business. Spring cleaning is an opportunity to dump unwanted baggage and for you to spruce up your small business. Think of spring cleaning as a wardrobe change for the new season. You'll need to make decisions as to which clothes you'll need to replace, save or purchase new articles of clothing. As a matter of fact, spring cleaning will require a combination of smart strategic decisions that will influence how your small business grows.
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How to raise prices without ruining your business
The Next Web
At some point in their run, most businesses, whether a giant company like Amazon or a small-scale startup, will need to raise prices. In an ideal world, you could always keep prices flat and customers happy. In the real world, circumstances will necessitate an increase in price in order to stay competitive. A price hike can be scary, but it doesn't have to spell the ruin of your company. While no one likes paying more, if you're honest with your customers, you can maintain goodwill and even increase trust. Here are five tips on how to raise your prices without tanking your business.
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5 ways to grow sales with content marketing
Business 2 Community
According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. As we all know, more leads = more sales. The importance of content marketing is clear, but it's still a fairly new concept, so many business owners are still unsure of how they can use it to grow their sales. If you're one of those businesses, check out these helpful tips to get on board.
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7 social media security tips to protect your business
The Huffington Post
Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social media's security issues and how employees' own social presence can add to the company's security issues.
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Do you have a true B2B marketing/sales partnership?
Chief Marketer
Over half of B2B marketing and sales departments think they have a great working partnership — but in reality that isn't the case, according to recent research from Sparks Grove and Econsultancy. Part of the problem is that sales was the dominant force for so long, and marketing teams often feel like their value and role is misunderstood. But now that marketing drives more of the early stages of consideration in the sales funnel, everyone has to get past their egos and work together, Sherrell says.
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Fewer Americans drink a daily cup of coffee
Reuters
The number of American adults who enjoy a daily cup of coffee has dropped to 61 percent this year, from 63 percent in 2013, the annual National Coffee Association of USA's National Coffee Drinking Trends study showed. The popularity of espresso-based coffee drinks such as cappuccinos and lattes, however, jumped with 18 percent of the 3,000 adults surveyed saying they drink these daily. This is up from 13 percent last year.
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That cup of coffee may cost more than you think
The Tennessean
Would you pay $55 for a coffee? Probably not. I'm not telling you to never drink coffee again, but I am telling you that you should be acutely aware of how much every single dollar spent affects your future wealth and that you should be mindful of hidden cost, because the most expensive costs are the ones that are never even seen by most people. This is one of the key differences in how rich people think versus everyone else. Think rich and you will be rich.
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BEVERAGE NEWS


Infographic: B2B leader's guide to drinking coffee like a New Yorker
Business 2 Community
As Monty Python would say "And Now For Something Completely Different." B2B leaders must be aware of new marketing methods that drive profitable results. However, it's crucial to take a break to clear your mind. So, let's go for a coffee break and discuss this fun subject: Which city would conquer a coffee battle, New York or London?
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Shortage of coffee beans is causing prices to skyrocket
Here & Now
First, it was bacon — the savory breakfast treat is much more expensive due to a virus found in pigs. Now, it's your daily cup of Joe. Coffee, which more than 80 percent of Americans consume, has more than doubled in price since January. The rise is partly due to a major shortage of coffee in Brazil — the world's largest producer of coffee beans — because of a severe drought there. But where you buy your daily cup will determine whether you have noticed whether you are paying a lot more for it or not.
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Whiskey barrel coffee is exactly what it sounds like
FOODBEAST
Move over Baileys we just found a new way to get our whiskey coffee on. Created by the Espresso Smith Brewing Company, Master Roaster Tal Fishman wanted to create a coffee experience. Not satisfied with having his coffee simply having hints of whiskey, Fishman decided to age green coffee beans in bourbon barrels to infuse them with that deep oaky taste. After two years the aging and roasting process was perfected to ensure his coffee finishes as bourbon.
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IBWA supports World Water Day 2014
International Bottled Water Association
The members of the International Bottled Water Association are proud to support World Water Day 2014 and recognize the importance of a safe and sustainable water supply. The theme for this year's World Water Day, celebrated annually on March 22, is "Water and Energy." This United Nations sponsored event is held every year to focus attention on the importance of fresh water, and to advocate the sustainable management of fresh water resources.
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Scientists seek citizens' help with new coffee threat
Big Island Now
Hawaii researchers have discovered a new coffee pest, the emaravirus, that could pose a new threat to Hawaii's $35 million coffee industry. Scot Nelson and Michael Melzer, faculty at the UH Mānoa College of Tropical Agriculture and Human Resources, said the emaravirus causes circular yellow or yellow-green lesions, or spots, about one quarter-inch in diameter on the leaves and stems of the plants.
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Starbucks Coffee set to give $30 million back to US troops; What made the company do this?
Latin Post
Starbucks, the global coffee chain, is giving back $30 million to the U.S. troops. Starbucks Chairman Howard Schultz says we really need to help those who have served as the war winds down in Afghanistan. It has been 11 years since the U.S. forces entered into the Iraq war, at the start of a war that has lasted nine years. Schultz's $30 million gift is to help war veterans, and in fact go towards the rehabilitation and research of war veterans who have suffered traumatic brain injury and Post-Traumatic Stress Disorder.
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Coffee caps biggest drop since 2010 on forecast for Brazil rains
Bloomberg
Coffee futures in New York recently capped the biggest two-day decline since 2010 as rains aid Brazilian crops damaged by a drought that boosted prices almost 60 percent this year. In 2013, futures posted the longest stretch of annual declines in two decades as the U.S. government forecast global supplies would be in surplus for a fourth season amid a bumper crop in Brazil, the top grower and exporter.

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Coffee reserves seen at record as Vietnam farmers curb sales
Bloomberg
Coffee growers in Vietnam, the biggest producer of robusta beans used by Nestle SA, are holding record stockpiles as they curb sales amid speculation that drought will reduce next year's harvest. Futures fell.

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5 simple ways to outsell your competition
By Marc Wayshak
Your competition is out there right now selling to your prospects and customers. That's the bad news. The good news? They are all doing the same few things to try to win prospects' business. Just saying that you're different doesn't make you so. It's time to start actually behaving differently from your competition. By following these five simple steps, you can completely outsell your competition.

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What are the different types of tea? An introduction
Mother Nature News
The world of tea has a wide variety of flavors, origins and health benefits. It's a topic that keeps heaping pleasant surprises at my doorstop. But have you ever wondered, beyond the obvious differences of taste, what makes black tea black or green tea green? It's all about when it is harvested and how the leaves are treated after it is picked. It is amazing to think of the wide array of flavors that come from just one plant!
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Coffee is probably good for your liver
International Business Times
Mounting scientific evidence has shown that coffee prevents and mitigates liver disease, even among the thousands of Americans who may not realize they have the disease, according to the Canadian Liver Foundation.
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Coffee belt in Vietnam set for rain easing threat of drought
Bloomberg
The coffee areas in Vietnam, the biggest producer of robusta beans used by Nestle SA, will probably receive rain in coming days, easing concern that dry weather will reduce the harvest in the year starting October. Futures in London slumped to a three-week low.
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Bottled water sales 'could outstrip cola within three years'
The Grocer
Bottled water will be worth more than cola within the next three years, according to the sector's leading brands. Sales of bottled water have surged 10.5 percent in value on volumes up 8.2 percent in the past year.
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How do you DRM a coffee pod?
Ars Technica
As early as this fall, Keurig's next generation of coffee machines will prevent any coffee not licensed by Keurig from brewing in the machine. Locking down coffee seems both trifling and difficult to accomplish — no one has yet described how Keurig can differentiate its own pods enough so that its machines would honor those pods and only those pods.
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Your coffee pods' dirty secret
Mother Jones
Coffee brewing is in the midst of a revolution, and I'm not talking about the AeroPress. It comes in the form of a small 2-by-2-inch single-serving pod that requires a special machine. Keurig, owned by Vermont-based Green Mountain Coffee, makes the most popular pods, called "K-Cups." At the press of a button, the Keurig brewer punctures a small hole into the aluminum lid of an individual plastic cup filled with grounds, flushes it with steaming water, and, voilà! Out comes one hot cup of joe.
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Global coffee supply on track for 2014/15 deficit
Business Recorder
The global supply of coffee will shift to a small deficit in the 2014/15 crop year for the first time in five years as top grower Brazil's bean output drops to 51.5 million bags following a drought, a BNP Paribas strategist said.
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How a quest for the perfect cup of coffee led 2 tinkerers to a business breakthrough
Fast Company
In 2002, during an antiquing trip to Seattle, the tinkerers stopped for a cup of coffee at the city's famous Espresso Vivace and a new obsession took root: the Garrotts wanted to make coffee that good at home. As soon as they got back to Idaho, they bought a home espresso machine and dove into the world of online coffee forums for advice. Finally, they decided to buy a vintage lever machine — the kind where you actually pull the shot by pulling down a lever — on eBay, for just $125. Orphan Espresso, the vintage espresso machine repair company they started after that first broken espresso machine arrived, began as a natural outgrowth of their efforts to fix up their own busted lever machine.
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CORPORATE SOCIAL RESPONSIBILITY


Sustainable certified coffee: Mere buzzword or serious industry practice?
International Business Times
Certified coffee, sometimes known as "sustainable" coffee, has a long way to go before it becomes a dominant industry norm, despite significant efforts by leading coffee companies and certifiers. Companies like Starbucks Corporation boast that 93 percent of their coffee is ethically sourced, and that by 2015 that'll become 100 percent.
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Tea and sympathy: Fair trade leads to unfair deal for Darjeeling workers
Michigan News
As the first flush of prized Darjeeling tea nears harvest this spring, workers on Darjeeling's fair-trade tea plantations are still waiting for a fair deal, says a University of Michigan anthropologist.
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Nespresso and Fairtrade enable Colombian coffee farmers access to retirement scheme
Global Coffee Review
Some Colombian coffee farmers will see their first retirement package, thanks to a new initiative. Nestlé Nespresso, the Colombian Ministry of Labour, the Aguadas Coffee Growers' Cooperative and Fairtrade International announced a ground-breaking public-private partnership to provide a retirement fund to coffee farmers who take part in the Nespresso AAA Sustainable Quality Program.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 simple ways to outsell your competition (By Marc Wayshak)
4 ways marketing automation can create a pot o' gold (Business 2 Community)
3 social media marketing tips for 2014 (ABS-CBN Interactive)
4 proven tricks to get Facebook likes on your business posts (By Emma Fitzpatrick)
Improve sales revenue: 5 ways to get more out of marketing (Business 2 Community)
You've probably been screwing up your french press coffee all along (Business Insider)

Don't be left behind. Click here to see what else you missed.
 
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