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Text Version   RSS   Subscribe   Unsubscribe  Archive   Media Kit   April 01, 2015

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SMB March Madness: 4 tips for keeping your business in the game
The Huffington Post
Just like we see during March Madness, small businesses have an opportunity to beat more experienced businesses and win the hearts of consumers with their own personal Cinderella stories. Whether it's tapping into the local community, taking advantage of new technology, or learning how to re-strategize on the fly, here are four tips to keep your small business in the game this season.
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3 tips to improve your email marketing effectiveness
The Huffington Post
Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138 percent more than those who didn't receive email offers, and 44 percent of email recipients made at least one purchase last year based on a promotional email. Based on this good news, here are three strategies for improving the performance of your email.
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Get more from your event spending
Harvard Business Review
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the "database" is often a pile of business cards. But it needn't be that way. The means for more careful thinking about the big money you may already be spending is at your fingertips.
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SPONSORED CONTENT


4 tips to follow before buying a business
Entrepreneur
Buying a business is an exciting proposition. It can be very lucrative or it can lead to financial disaster. Ensure your success by following the tips.
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PRODUCT SHOWCASE
  Microtronic - the solution for Cashless

Microtronic is the 30 year leader in true Cashless Vending technology. We've added the components of Micro Markets and Mini Micro Markets with LOW monthly support fees. Only one card to use with Vending, Micro Markets, Cafection and Multi-max vendors. Call 1-800-879-3586 or check out: www.MicrotronicUS.com or www.YourMicroMarket.com
 


6 ways to market your small business for less than $100
Entrepreneur
For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts — and investments need to pay off in real and immediate marketing ROI. But could a marketing strategy be executed with as little as $100?
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  FEATURED COMPANIES
Great Brands. One Company.

Lacas Coffee, Dallis Bros & Gramercy Park; Servicing the Food Service, OCS and Vending markets with our branded & private label programs. Talk to us today about customizing your own brand! MORE

Directly contact our VP of Sales, Daniel Berger, at dberger@lacascoffee.com
Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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5 tips for small businesses during tax season
Forbes
Tax season is upon us and that means for many small business owners the next couple of weeks will be spent going through their records and dredging through receipts to try to cobble together a picture of their company's finances over the last year. While more than 70 percent of small businesses outsource their tax preparation according to the 2015 Small Business Accounting Report, this doesn’t mean small business owners don't have work to do. Even when outsourcing tax prep to a trusted accountant, a business owner still needs to prepare their financial records and statements.
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Inside HR: Making the job offer
By Catherine Iste
A client of mine is posting for a director-level position at a real estate development and property management firm. The company posted the job on their website, LinkedIn and Indeed. In less than a week, they received more than 60 qualified applicants. They only need one person. This is the story of how they got there. The screening process reduced the field down to four candidates. We then scheduled and completed interviews. Next, it was time to make a job offer.
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  PRODUCT SHOWCASES
Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
Crane's Media Touch Technology

Crane’s Media Touch is changing the way consumers experience vending, helping operators win new business and increase same-store sales. The 7” touch screen can display nutritional information, interactive promotions and digital advertising. Built on NAMA’s open standards, Media Touch provides a powerful platform that’s capable today and ready for the future.
Payments at Vending Machines made Eazy

EazyCoin™ has developed a pioneering Wireless Mobile Technology that allows customers to make purchases in vending machines by using their Android and iOS (Apple) mobile devices. Offering such features as intuitive interface, product selection from the device, vending machine location, and fund transfers between users. One feature or benefit of the EazyCoin™ solution, that will be of great value to the Industry, is the capacity to provide Inventory control.

Watch our video to learn more!


BEVERAGE NEWS


Farmers can shell coffee in a fraction of the time with this bike-powered machine
Smithsonian Magazine
As part of a month-long MIT International Development Design Summit in Tanzania, a team of six sought to address the problem of physical strain, making coffee production less labor-intensive by building a cost-effective alternative to the hand crank farmers use to shell raw coffee cherries.
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In the hills of Sri Lanka's tea country
The New York Times
The man in the khaki vest slurped noisily from his cup, descended briefly into scowling meditation, spat the contents into a sink and then unleashed a torrent of approving descriptors, lavishly rolling his r's along the way: "No foreign taste, very refreshing, robust, strong tannins, a tingly sensation at the end of the tongue — good show!" I sipped as well and nodded gravely, thinking: right, but it's still tea. Granted, it was excellent tea, cultivated just outside the Norwood Estate processing factory where we stood, surrounded by whirring machines and immense bags stuffed with tea leaves.
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Love coffee? Make sure your brew is sustainable
The University of Texas at Austin
Think twice before making that next pot of coffee. When you're deciding between regular or decaf, and black or cream and sugar, you also need to ask: shade or sun-grown? One University of Texas at Austin researcher says that choice can help improve sustainability practices in the $100 billion global coffee industry.
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Ethiopia — a land where coffee meets tradition
CNN
Ethiopia is widely regarded as the birthplace of coffee, and the beverage is extremely popular in the country, with Ethiopians being among nations who consume the most coffee in Africa. Within Ethiopia, coffee isn't seen as just an aromatic stimulant which helps to kick-start your day. The traditional Ethiopian coffee ceremony gathers family friends and has a special, spiritual meaning.
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CORPORATE SOCIAL RESPONSIBILITY


Why making an impact is good for recruitment, retention and production
TriplePundit
By 2020, nearly half of all U.S. workers will be millennials: those born between 1976 and 2001. The new crop of millennials looking for jobs — educated, worldly, savvy people with strong resumes behind them — have a different vision of what they want in a career than the jobseekers who came before them. If you're not tuned into their needs, you're missing out on top talent, and those same future leaders might be going to your competitors. Reaching this new generation of employees and consumers in a meaningful way requires businesses to think about how they can build their purpose into the ethos of their business to bring employees in the door, keep them around and grow them into tomorrow's leaders.
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To build brand or nests for sparrows? Why CSR today is confused social responsibility
Firstpost
There is a new urgency plaguing corporates these days, the Companies Act says that they have to report a spend of 2 percent of their profits as deployed in Corporate Social Responsibility. CSR is a confused endeavour which should ideally help properly monitor passionate but directionless spending. Most companies would do CSR as a "do-good" activity to show their employees and investors that they are not rapacious greedy profit seeking entities (which they actually are).
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6 benefits of mission-driven marketing — and how to do it right
Entrepreneur
The advantages of mission-driven marketing to the average business owner are large and ongoing. We'd like to cover just a few of those substantial benefits, especially when it comes to connecting with the affluent.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 tips for using big company sales tactics at growing businesses (Forbes)
How to up your small business cash flow — fast (Entrepreneur)
5 tips to create effective personalized sales emails (Business 2 Community)
4 habits of people who are truly happy (The Huffington Post)
10 productivity hacks every small business owner can benefit from (The Huffington Post)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Senior Content Editor, 469.420.2639   
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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