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5 subtle content techniques that drive website sales
Business 2 Community
There once was a time when advertising gimmicks, fancy GIFs and pop-ups could entice the occasional idiot to purchase from your site (we all did it). Now, even the simplest of beings seem immune to such trickery. More than 50 percent of consumers now don't trust any type of advertising. When you consider that the internet is filled with so many fake products, spam sites and offers that just seem too good to be true, you can't really blame them. As a result, managers of website content are looking to find more ways of selling without making the customer feel as though they're resorting to a hard sell. But how do you do that? Subtlety is the key. Here are five content techniques that can boost sales without being too "ad-like."
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4 must-have digital marketing core competencies
The Huffington Post
Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg, popularly known as "the Godfather of CRM," the battle for customers has gone from competing against other competitors to competing for customer's attention. Marketo's CMO, Sanjay Dholakia noted that this change, coupled with the fact that the way people buy has changed, is forcing marketers to rethink the way they market and the tools they market with. As a result, marketers are spending increasing amounts on technology, digital marketing and sales and marketing automation.
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SPONSORED CONTENT


4 easy ways to have a better day at work
By Catherine Iste
As HR professionals, my peers and I are constantly bombarded by negative things at work. A typical day in HR can include employees complaining about each other, their pay or problems with their benefits. Few people go to HR because they are happy about how things are going at work. Despite that, the best HR people are able to handle the constant stream of issues, enjoy their work and come back motivated the next day. What I have found, and what you have likely read before, is that it is all about attitude. But how do you change your attitude when you are in the midst of a bad day?
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

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Is it time to change the universal definition of a lead?
Business 2 Community
Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this changed? Does it need to change in light of the transformation impacted by digital and social marketing?
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4 ways the best sales teams beat the market
Harvard Business Review
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Competition for those customers has also increased as margins have tightened. Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. All of this increased complexity means sales leaders must rethink how they source leads, manage pipelines, and sell more effectively.
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Time management tips for cold calling inside sales reps
Business 2 Community
Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. I think we’re all guilty of that at times. In fact, I would argue that most of us gravitate away from cold calling. In my experience it has been rare to see someone swan dive into cold dials every day. Generally, I had a pre-calling ritual before I got going, but there were still days when it seemed as if it took me an entire morning to get warmed up. Those of us who dial for dollars understand those days where it feels like the phone weighs about 150 pounds and it was nearly impossible to get into any kind of rhythm. I know when I wasn't in "the flow," I typically would find any excuse not to make a call, but any good inside sales rep understands that, as much as we try to put cold calling off for later, it's always going to be a requirement of the job.
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  PRODUCT SHOWCASES
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BEVERAGE NEWS


New research on coffee preferences of millennials
NACS
America's largest custom coffee roaster, S&D Coffee and Tea, has released a white paper detailing findings from their recent research regarding the coffee usage and attitudes of Millennials. The paper, "Appealing to Young Coffee Drinkers Along Their Maturity Path," was presented at the recent Specialty Coffee Association of America Symposium and Exposition held in Seattle.
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Increasing your coffee consumption could prevent diabetes
LongIsland.com
Coffee lovers recently received some good news from Harvard University researchers when a study published in Diabetologia, a European-based journal focused on the study of diabetes, revealed a relationship between increased coffee consumption and decreased incidence of diabetes.
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America's best coffee shops
The Daily Meal via Fox News
What is it about the perfect cup of coffee that gets us out of our homes and into our favorite local coffee shop? Is it the artisanal, hand-roasted beans? Perfectly balanced lattes prepared by trained professionals? Maybe it's just the comfy atmosphere of a great coffee shop that keeps us coming back for more. Choosing your perfect shop takes time and patience, but once you’ve found it, you’re set for life.
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5 reasons your coffee tastes bad (and how to fix it next time)
TheKitchn
If you're a coffee lover, then you look forward to that moment when you take your first morning sip of deep, dark goodness. Even when you're sleepily going through every other motion, if you have that coffee cup in your hand, you know everything is going to be OK. So there's nothing more disappointing than a bad cup of coffee, especially when you've been looking forward to it since the night before. Do you feel like your morning coffee just isn't up to par? Or your coffee at any other time of day for that matter? Here are a few reasons coffee doesn't taste as good as it could, and some recommendations for what you can do about it.
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This new coffee lid is all about the aroma
Entrepreneur
The makers of a new kind of plastic lid are hoping to ride coffee's growing "Third Wave" movement by appealing to consumers who would appreciate a better smell — and hence better taste — from their daily to-go cuppa joe. The Viora Lid — the product of a 20-year-long coffee obsession by its inventor Doug Fleming — is designed with a three-times-bigger-than-average mouth hole and an enlarged center steam hole. The goal is to give coffee and tea drinkers much more aroma from their beverage of choice by better exposing the liquid below to their nostrils.
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The coffee apocalypse is nigh: Brutal Brazilian drought forces Starbucks to pause purchases
Climate Progress
The worst drought Brazil has seen in fifty years is pushing coffee bean prices to new heights. As a result, Starbucks, the largest coffee company in the world, has halted coffee purchases over the past few weeks, the Wall Street Journal reports.
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Why El Niño could mean more bad news for coffee prices
Business Insider
Coffee prices are up about 90 percent year-to-date. A drought in Brazil and leaf rust in parts of Central America have helped push prices higher. And now El Niño is coming. El Niño is a weather phenomenon that tends to bring dry weather to Asia and Australia, and a lot wetter conditions to South America.
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What your favorite coffee drink says about your personality
TIME
If you're a cappuccino drinker, you're probably creative, and if you take your coffee black, you're likely very straightforward. Sure, almost everybody likes coffee, but apparently how you like your coffee can reveal quite a bit about your personality.
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How to follow up with prospects
SME Times
Every small business pays great attention to reaching out to new customers, wherever possible, offline or online, at an event or on a social network platform. They place great importance on networking and building connections. They are quick at sending product information whenever a potential prospect requests for it. Everything is right till this point, but when it comes to follow-up, they usually fall behind. After the initial contact, most small businesses prefer to sit back and wait for a reply, which most of the time never comes.

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Coffee prices up because of Brazil weather
WJXT-TV
Coffee prices are going up because of renewed concerns about the outlook for Brazil's crop. The price of coffee beans has risen about 85 percent this year on concerns that dry weather in Brazil will damage the harvest there. Brazil is the world's largest coffee producer, accounting for about a third of global production. "It's part of the economic cycle, it's part of the geological cycle," said Jennifer O'Donnell, of Chamblin's Coffee Cafe in downtown Jacksonville.

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4 relaxation tips for busy entrepreneurs
Forbes
Small business owners commit themselves to their businesses, frequently working 60+ hour weeks to stay afloat. It's a labor of love, but it shouldn't take over your life. Finding a balance between work and private life isn't just about preserving your sanity — it's critical to the future of your business.

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Do the health benefits of herbal teas live up to the hype?
The Dallas Morning News
Scan the tea shelf at your grocery store and you might think you've accidentally wandered into the pharmacy. Next to the Lipton, you'll find an array of wellness and medicinal herbal teas touting an array of benefits. Need a detox? Need your energy boosted or your tension tamed? Need help losing weight? Fix yourself a cup of tea. There are teas that claim to boost the immune system, relieve constipation or sleeplessness, promote healthy liver function, healthy digestion or healthy lactation, or to support the cardiovascular system or prostate health. But do they really work?
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Erratic weather to trim India's 2014 tea output, exports
Reuters
Tea output in India's top-producing Assam state is likely to fall by 10 percent in 2014 due to scanty rainfall and a sharp rise in temperatures, hitting exports of premium grade leaf from the world's biggest black tea producer, industry officials said.
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4 good for you perks of drinking tea
Mother Nature Network
Green and black tea may have more health benefits than their well-known calming effect. Several compounds in these leafy plants have been examined in numerous studies and are linked to having beneficial effects on conditions ranging from mental health to cancer. Here are some of the potential benefits of tea on the brain and the body.
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Miss the March iPad Sweepstakes?
Don't Worry: We Are Doing It Again In April!


We are working to create a powerful tool for our members to learn about industry vendors, but we need your help to make this a success. Please take a moment to
write reviews for companies you've worked with and lend your
expertise to your peers in the industry.

Search for a company to get started: Vending, Coffee & Food Services Guide.

Hurry, the sweepstakes for an iPad Mini ends April 30!




CORPORATE SOCIAL RESPONSIBILITY


TOMS shoes roasts coffee now: Taste testing the shoemaker's Peruvian roast
OregonLive.com
You might know TOMS as the company that makes those trendy slip-on shoes, that gives one pair of shoes to a person in need for every pair of shoes somebody buys. After some success (and a little bit of criticism) TOMS moved from shoes to sunglasses, and has most recently stepped into the coffee game. This time around, TOMS is promising one week of clean water to a person in need for every $13 bag of organic, fair trade, single-origin beans purchased.
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4 easy ways to help your business go green
EcoSeed
The green movement first started as an idea, created by a group of people advocating for the well-being of our world. That was then, and this is now, and green is no longer a movement. The green sector has grown into a pillar of the world economy and isn't going to lose its place. According to Verdantix, U.S. companies are projected to spend more than $60 billion on sustainability in 2014.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 relaxation tips for busy entrepreneurs (Forbes)
5 tips for inside sales managers who have trouble with conflict (Business 2 Community)
Sales managers — 6 tips when transitioning to a new sales team (Business 2 Community)
12 simple social sales tips from 12 social sales masters (The Huffington Post)
5 tips for a winning social media game plan (Fox Business)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
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