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Be image conscious and flexible: Marketing tips for small businesses
The Guardian
Marketing is essential for the success of any business. It doesn't matter how great the product or service you are offering is if nobody knows about it. You need to market every strand of your business — and that includes yourself. Businesses are built by people and their success is dependent on the quality of those people. Both you and your employees represent your company so it is essential you think about the image you are projecting. When creating and implementing your marketing plan, it is important to think about your branding and how you want your business to be perceived, both in the short and longer term. Here are my key tips for successfully marketing a small business.
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Small business master class: Building a strong remote workforce
The Times-Picayune
For the third edition of Small Business Master Class, LSU graduate and Reputation Capital Media founding Managing Director Mary Ellen Slayter shares tips on how to successfully build a strong remote workforce. As businesses evolve, decrease office space and go paperless, it's become increasingly important for them to have a clear plan of communication and how each staffer contributes to the business. Slayter, a former business reporter who still considers herself a journalist, has written on the topic extensively for leading business publication Forbes.
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SPONSORED CONTENT


6 ways to simplify small business life
Forbes
Being an entrepreneur or small business owner doesn't mean you need or should do it all yourself. In fact, successful entrepreneurs are expert delegators. This doesn't always mean delegating to other people, but rather understanding how to delegate key, but painful tasks and how to use delegation tools and solutions. Here are a few ways to make entrepreneurial tasks less difficult.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


30 simple tips that can significantly improve your online marketing
Business 2 Community
Here's a roundup of some of Business 2 Community's most popular blog posts with quick online marketing tips. From search advertising best practices to social media tactics, these are tips that any small business owner can use to help consumers find them online.
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3 tips for communicating with your sales team about content
Business 2 Community
With the rise of content marketing, sales outreach is changing. And for the better. Modern marketers know that to stay competitive, salespeople must leverage content when selling. Which is why content is strategically produced not only to engage the buyer, but to convert. Sales-driven organizations know that content is the new cold call.
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6 tips to create a more customer-focused business
StartupSmart
If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give. But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

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• Increase employee productivity
• Improve driver safety

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How to attract traffic to your website
By Mayur Kisani
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. A website with zero traffic is like having a billboard that is not seen by anyone. So read on to know how to get your website in front of as many relevant visitors as possible, so it can help you grow your business.
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Save time and resources with social media: 3 tips for small businesses
Business 2 Community
As a small business owner, you're busy and on a tight budget. Unlike costly (and often ineffective) traditional marketing, social media offers a direct line with customers for a low cost. But with social media, what you save in dollars you invest with time. So you need to know how to use your time wisely. U.S. Small Business Development Centers help new entrepreneurs and Americans confronting the challenges of running a small business solve everyday problems. Their advisers frequently answer questions and offer guidance on how social media can help solve those problems. We asked social media experts from four SBDCs about what they're doing to help small businesses succeed with social media. With their help, we've put together these three tips.
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  PRODUCT SHOWCASES
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5 tips to build a winning proposal team
By Jenna Beck
Do you cringe at the thought of responding to a request for proposal? Does your win rate suffer due to poorly-written documents? Do you have difficulty selling your solution in writing? If you answered "yes" to any of these questions, you need to invest in a proposal team. Building a proposal practice can be a daunting task. Alleviate common challenges by following these five steps.
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BEVERAGE NEWS


Coffee fungus raising prices for high-end blends
The Associated Press via Yahoo News
VideoBrief The U.S. government is stepping up efforts to help Central American farmers fight a devastating coffee disease — and hold down prices. At issue is a fungus called coffee rust that has caused more than $1 billion in damage across Latin American region. The fungus is especially deadly to Arabica coffee, the bean that makes up most high-end, specialty coffees. Already, it is affecting the price of some of those coffees in the U.S.
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  FEATURED COMPANIES
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Climate change may be killing all our fancy coffee
The Wire
The American government is stepping in to help farmers in Central America battle a disease that is devastating coffee crops in several important coffee-producing countries. The disease is a fungus known as "coffee rust." It sounds absolutely terrifying, and it could be enabled by climate change.
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US to help Central American coffee farmers fight fungus on high-end coffee blends
Fox News
The U.S. government is stepping up efforts to help Central American farmers fight a devastating coffee disease — and hold down the price of your morning cup. At issue is a fungus called coffee rust that has caused more than $1 billion in damage across Latin American region. The fungus is especially deadly to Arabica coffee, the bean that makes up most high-end, specialty coffees.
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Finally, an explanation for the coffee rings in your mugs
The Huffington Post
What's the deal with coffee rings? You know them well — those dark, circular stains that inevitably form when you're drinking a cup of coffee. Whether you accidentally spill a little on your desk or it forms a ring inside the cup, coffee always makes a very distinctive splotch. Why does a ring always form, instead of the coffee spreading out into a uniform layer? Why is there always a dark, defined edge?
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Someone finally designed a better disposable coffee cup lid
Gizmodo
Given how much money the average American spends on coffee, why wouldn't you want the best drinking experience possible? Even if it's from a disposable cup? That's what inspired a Seattle-based company called Vaporpath to finally redesign the disposable plastic lid and address many of the shortcomings of what we're forced to use now.
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  RealCup™: Perfection in a Cup!
Introducing RealCup™ Single Serve Coffees and Teas. With a unique filter design that offers full flavor. K-Cup® compatible*. Please call 1-800-387-9398 for more information.

* Mother Parkers and RealCup™ have no affiliation with K-Cup® or Keurig Incorporated. K-Cup® is a registered trademark of Keurig Incorporated.
 


And the best coffee in Costa Rica is ...
The Tico Times
The anticipation was palpable May 16 as a room of coffee producers from across Costa Rica met at the Costa Rican Coffee Institute's field office in San Pedro de Barva, Heredia, to hear who would win the honor of the best coffee in a country renowned for its high quality beans.
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Is Aloe Vera juice a miracle drink?
POPSUGAR
Let us shed light on a drink that's been popping in conversations and is even included in one of our favorite pressed juice blends: aloe vera juice. You probably already know that, as a topical agent, aloe vera can alleviate general discomfort from a bad sunburn (and has also shown some promise as a treatment for psoriasis), but imbibing this plant is a whole different story.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Don't burn through your IT budget: 5 ways to save money
Business News Daily
When a small business has the right technology, it can boost sales, customer engagement and the bottom line. On the other hand, the wrong tools can lead to small inefficiencies, which add up to big monetary losses in the long run.

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Coffee sales to slow in Vietnam as reserves decline
Bloomberg
Coffee sales by growers in Vietnam, the biggest producer of robusta beans used by Nestle SA, may slow after stockpiles slumped 54 percent from an all-time high. Unsold reserves shrank to 390,000 metric tons at the end of April, or about 23 percent of the record 1.7 million-ton crop, according to the median of 10 trader and shipper estimates compiled by Bloomberg.

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8 expert online marketing tips for small businesses
CIO
Today, businesses have more ways — and places — than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult.

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Tea versus coffee: What's really better for you?
One Green Planet
It's been an ongoing grudge match for several years now. People get up in the morning and look for something stimulating to drink, but what should it be, coffee or tea? (For our purposes and a level playing field, we'll be considering caffeine-rich black tea only.) The good press on both of these beverages is so praiseworthy and vehement. Then, the negative side effects seem so condemning. It's early, our brains aren't working, and we just want something to get us going.
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Professor finds difficulties growing coffee beans in Georgia
Gainesville Times
If there is one characteristic that college professors have in common, it's curiosity. The desire to experiment and to learn new things is what drives research and discovery. When Richard Stafford, a professor at Georgia State University who holds a doctorate, got a set of green coffee beans, he asked himself: "Why isn't coffee produced locally in Georgia?"
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Why does Mondelez see coffee as key to future growth?
The Motley Fool
Snack food giant Mondelez International is putting a greater emphasis on its coffee portfolio as sales of its snack foods in emerging markets slow. With the addition of D.E. Master Blenders to its coffee business, the company will acquire 49 percent of the company and receive approximately $5 billion in cash after taxes. With the completion of the transaction later this year, about 85 percent of Mondelez's net revenues will be derived from its snack-food segment. The combined coffee business, to be called Jacobs Douwe Egberts, is expected to generate more than $7 billion in revenues, nearly double the $3.9 million generated by Mondelez alone in 2013.
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How iced tea can help you stay slim
ABC News
Making the necessary lifestyle changes to lose weight and get healthy can be brutal. It seems that everywhere we look, from the aisles of the grocery store to the break room at work, there are temptations: two for one Doritos or that skeleton of birthday cake that still has one remaining sliver with the perfect frosting to cake ratio. It's never easy at first, but lifestyle changes aren't about the sprint; they're about the marathon, and those first wholesome steps are essential in making long-term changes to the way we think about food.
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Brazilian exports cool coffee's rally
The Wall Street Journal (subscriber)
Buy your coffee now. Surging coffee prices have spurred Brazilian growers and dealers to export more beans. The increase in shipments has helped bring prices down 14 percent from a more than 26-month high hit last month. But the exports have reduced stockpiles, setting the stage for tight supplies and another round of price spikes later this year, traders and investors say.
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How apps are helping small farmers bring you better coffee
Grist Magazine
People may elbow you in the Starbucks line, but coffee's real ground zeroes are places like Guatemala and Brazil, where rural farmers are battling coffee plant diseases and uncooperative weather. If you can get a Venti iced mocha with whipped cream, they should be able to get a little help doing the hard part, right? As Fast Company's Tina Amirtha recently asked, "What if there [were] a way for small coffee producers to have up-to-the-minute information on climate trends, advice on sustainable farming practices or coffee market conditions?"
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CORPORATE SOCIAL RESPONSIBILITY


Bottled water sector to help EU develop environmental footprint guidelines
FoodBev
The European Federation of Bottled Waters has reached a new milestone for assisting the bottled water industry to further assess and improve its environmental performance as well as inform consumers of the environmental impact of consuming a bottle of water.
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How CSR can improve employee performance
Environmental Leader
Employee engagement in corporate social responsibility activities including environmental initiatives can demonstrably improve job performance, according to research from ESMT European School of Management and Technology.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    8 expert online marketing tips for small businesses (CIO)
6 tips on running a business people love to work for (The Guardian)
3 business tips to build lasting relationships with your clients (The Epoch Times)
How email marketing helps your small business (Business 2 Community)
For more productivity, think social responsibility (ASAE)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
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