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What a coffee shop can teach you about finding loyal customers
Fast Company
Coffee shops have some major advantages over other types of businesses when it comes to building a loyal following. About 83 percent of adult Americans drink coffee, consuming an average of three cups each day. As a nation, we spend $12 billion a year at independent coffee shops, with 24,000 shops in the U.S. alone to satisfy this demand — a number expected to double in the coming years. Obviously, coffee is a popular beverage, not least of all due to its addictive properties. On the other hand, since coffee is one of the most commoditized products on Earth, coffee shops face intense competition. While some people swear by one particular shop or chain, most are willing to jump ship for a better price, fancier selection or even just Wi-Fi access. People have plenty of options, and from this perspective, it can be tough to build and maintain a loyal following. Yet repeat visitors are the key to driving consistent and incremental revenue and are therefore indispensable to cultivating a healthy business.
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Why you need a social media policy — and how to get started
By Liz Murphy
Unfortunately, it's not uncommon for companies to make headlines for embarrassing social media blunders — ranging from inappropriately capitalizing on national tragedies to poorly-timed messaging. But public "fails" on official social media channels are not the only challenges organizations face in today's fast-paced world of technological innovation. As real-time social networking continues to gain traction, employees are now facing disciplinary actions for tweets, posts and photos made on personal accounts.
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SPONSORED CONTENT


The secret to going viral: 5 social media tips
BusinessNews Daily via Fox Business
For many social media users, the ultimate goal is to "go viral." Whether it's the owner of a YouTube channel or a small business brand manager trying to establish a social presence, people just want their post, tweet, photo or video to be noticed and shared by users with a large number of followers, thereby exponentially increasing their audience reach. Because of the public nature of social media, any user with the right marketing strategy has the potential to go viral.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


4 simple questions to ask in each selling situation
By Marc Wayshak
Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don't be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you're running a small business today, you know what I mean. Luckily, there are ways to master your environment and give your company a leg up. The number one rule is this: You absolutely must know how to sell your product or service. And you need to do it better than your competitors do.
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BEVERAGE NEWS


Listen to your coffee beans — it'll perfect your roasting skills
Smithsonian
Acoustic researcher Preston Wilson normally spends his time studying underwater sounds. But, like many of us, Wilson often relies on coffee to keep him energized. He's enough of a coffee connoisseur, too, that he roasts his own beans. And he noticed that the sounds those beans make while roasting give away where they are in the cooking process. These clues, he thinks, could be harnessed to perfectly time a light, medium or dark roast's preparation.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

• Reduce fuel bill by 20%
• Increase employee productivity
• Improve driver safety

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Bottled water: The next big zero cal beverage?
FoodNavigator-USA
Buoyed by a growing number of Americans abandoning carbonated soft drinks for bottled water and a spate of innovation in the category, the bottled water market as a whole is projected to increase from $13.1 billion in retail sales to $17 billion in 2018 — with the strongest numbers set to come from sparkling/mineral water.
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New coffee trend unfolds in the Phoenix area
azcentral
An old-fashioned cup of coffee has become a trend of the past with the introduction of a new coffee movement across the nation. The Third Wave Coffee Movement, which focuses on high-quality specialty coffees, has existed for several years in major cities like Seattle and San Francisco. The trend recently began edging its way into new locations like Phoenix and New Orleans.
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  PRODUCT SHOWCASES
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Should you be drinking butter coffee?
Wicked Local Plympton
How do you like your coffee — black? With a sprinkle of sugar? A dash of milk, perhaps? But what about dropping a pat of grass-fed organic butter (yes, butter) into your morning cup of joe? It might sound gross, but so-called "butter coffee" is being touted as the latest elixir for better health.
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Mexican organic coffee: A big, troubled enterprise
Arizona Daily Star
A cup of organic fair-trade coffee begins in places like the 2.5 acres of highlands forest where Mariano Saramanco Gutierrez has been growing coffee almost all his life. Saramanco Gutierrez's coffee plot, inherited from his parents, is a short walk down the road from his small home. It is spread across two hillsides separated by a small creek. The shrublike coffee trees vary in width and height and are interspersed throughout the tropical cloud forest, set in between larger trees that drip with dew even as the day nears noon.
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  FEATURED COMPANIES
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Chamomile tea packaging changes to show the calming effects of the herbal drink
PSFK
A product's packaging typically serves as a compartment to hold its goods, as well as a mini advertisement with the brand's logo and the item's details. Good design, however, accentuates the functionality of the product by showing — not telling — why that specific item is better than its extremely similar competitor. Packaging that can convey how its insides will improve your health or make your life that much simpler without relying on cliché catchphrases and over-used sayings will grab a shopper's attention.
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Tea may surpass coffee in popularity and health benefits
KHOU-TV
Coffee has long been one of the most popular drinks in the U.S., but experts say that change is brewing. A beverage steeped in history is now starting to steal the spotlight — tea.
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  RealCup™: Perfection in a Cup!
Introducing RealCup™ Single Serve Coffees and Teas. With a unique filter design that offers full flavor. K-Cup® compatible*. Please call 1-800-387-9398 for more information.

* Mother Parkers and RealCup™ have no affiliation with K-Cup® or Keurig Incorporated. K-Cup® is a registered trademark of Keurig Incorporated.
 


Brewing a proper cup of tea
The Epoch Times
Brewing quality loose tea leaves is neither difficult nor complex. Yet, if you don't do it correctly it is like eating a raw or overcooked piece of excellent meat. I guess you could become a vegetarian as a result, sue the butcher, or learn to live with it. But you might as well learn how to properly grill a steak. Brewing tea is no different, and I dare to say that if people in the Western hemisphere brewed tea properly, tea would overtake its archenemy coffee in popularity.
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TRENDING ARTICLE
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5 ways to maximize your paid search advertising campaign
Business 2 Community
Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses that currently do not rank highly for target keywords to bid for top positions, giving brands first-page visibility and an advantage over competitors.

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Don't burn through your IT budget: 5 ways to save money
Business News Daily
When a small business has the right technology, it can boost sales, customer engagement and the bottom line. On the other hand, the wrong tools can lead to small inefficiencies, which add up to big monetary losses in the long run.

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Be image conscious and flexible: Marketing tips for small businesses
The Guardian
Businesses are built by people and their success is dependent on the quality of those people. Both you and your employees represent your company so it is essential you think about the image you are projecting. When creating and implementing your marketing plan, it is important to think about your branding and how you want your business to be perceived, both in the short and longer term. Here are my key tips for successfully marketing a small business.

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CORPORATE SOCIAL RESPONSIBILITY


Canadian entrepreneur gives water bottles new life as roof tiles
The Tico Times
Donald Thomson and his family have lived in Costa Rica since 1990, but as he transitioned into "partial retirement," he and his wife, Terry-Lee, moved to Playa Pochote, a small beach town near the tourist destination Tambor on the Nicoya Peninsula. Walking down the shore everyday, Thomson noticed that the sand was littered with plastic water bottles. The tide of plastics was even worse after a heavy rain, he observed. Thomson and his wife started organizing a volunteer beach cleaning initiative, and one day a group of kids lined up the bottles they had collected and started jumping on them. The flattened bottles caught Thomson's imagination. What if these could find a new life? Maybe they could be roof tiles.
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Dallas, Texas ● Dallas Hyatt Regency ● November 11-13



US acts to fight disease harming 'fair trade' coffee
Business Recorder
The U.S. government recently announced a new $5 million effort to fight a disease savaging Central America's "fair trade" coffee bean harvest and pressuring the price of a morning cup. The U.S. Agency for International Development said the outbreak of coffee rust has caused $1 billion in damage in Central and South America and the Caribbean since 2012 and threatens a half-million jobs.
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Fairtrade products fail to help the poor
CTV News
Coffee and tea drinkers spending an extra few dollars on Fairtrade-certified products are not actually benefiting the lives of the poorest workers in rural Ethiopia and Uganda, according to a new report. Researchers at the School of Oriental and African Studies at the University of London spent four years studying rural labor markets in areas producing coffee, tea and flower crops for export.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Be image conscious and flexible: Marketing tips for small businesses (The Guardian)
Finally, an explanation for the coffee rings in your mugs (The Huffington Post)
6 ways to simplify small business life (Forbes)
30 simple tips that can significantly improve your online marketing (Business 2 Community)
How iced tea can help you stay slim (ABC News)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
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