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Making social marketing make sense for small business
Forbes
When author and small business expert Steve Strauss was commissioned to write the third edition of the best-selling Small Business Bible, his publisher asked if enough had changed in the business world since the 2009 second edition debuted to warrant a new installment. "The only social network around when I wrote the last installment was Myspace," he laughed when he recently stopped by Forbes to discuss the release and a new survey revealing new insights into the ways small businesses should and are (and in many cases aren't) using social media in their marketing efforts.
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Your green office: Energy-saving tips for small businesses
Small Business Trends
Unless you enjoy working by candlelight on a manual typewriter, the power bill is a necessary evil for your small business. It's also one of the last areas business owners consider when it comes to reducing expenses — but it should be at the top of the list. There are plenty of ways you can save big on your energy costs, while helping the environment at the same time. From small changes in your habits to investments that pay for themselves, here are some great energy-saving tips for your business.
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5 steps to create brand advocates for your small business
The Huffington Post
In today's socially-driven world, your customers aren't just customers — they're valuable marketing assets. Word of mouth — or keyboard, as these days it's mostly done via social media — is what drives your business' success. If companies want to promote themselves in an organic way, they've got to develop brand advocates. Here are five steps to creating brand advocates for your small business.
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PRODUCT SHOWCASE
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BEVERAGE NEWS


A magical elixir, coffee confers a plethora of health benefits
Medical Daily
There are few downsides to drinking moderate amounts of coffee and many proven health benefits — though some researchers warn of the risk of bad breath and increased dry cleaning bills. A large, Venti-sized epidemiological study of more than 400,000 older Americans showed that men who drank two to three cups of coffee per day were 10 percent less likely to die than those who didn't drink coffee, while women drinking the same amount were 13 percent less likely to die. Though it's unclear how coffee may influence longevity, the correlation is significant.
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Brazil's coffee growers accelerate harvesting after dry weather
Bloomberg
Coffee growers in Brazil, the world's largest producer, accelerated harvesting of this year's crop as dry weather recently returned to producing regions, according to Rio de Janeiro-based broker Flavour Coffee. Growing areas will get dry weather for an extended period starting June 5, Sao Paulo-based weather forecaster Somar Meteorologia said in a report e-mailed on June 3. There was "abnormal rain" in the beginning of this month, it said. Brazil is harvesting its 2013-14 crop and production will be a record for a year in which trees enter the lower-yielding half of a two-year cycle, the government estimates.
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A barista brings gourmet coffee and espresso to New York streets with his Fiend cart
New York Daily News
An upstart barista is giving new meaning to the phrase "sidewalk cafe." Byron Kaplan has turned an old roasted nut cart into a coffee shop on wheels — transforming the to-go culture of street food into a sit-down scene with his six plastic stools.
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PRODUCT SHOWCASE
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Cold-brewed coffee is a hot summer beverage
Salt Lake Tribune
When warm weather rolls around, many coffee drinkers switch from hot to iced for their caffeine fix. "I still drink hot coffee in the morning but then I'll switch to iced coffee later in the day," said Jacob Adkinson, a regular at Nobrow Coffee Werks. "I just crave it. It's refreshing." The easiest way to make iced coffee is to simply pour fresh-brewed java over ice. However Nobrow, and several other area coffee shops, are making iced coffee using a method called cold brewing, which involves soaking coffee grounds in cold or room temperature water for up to 24 hours.
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  PRODUCT SHOWCASES
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Coffee blight in Central America: Changing livelihoods and your cup of joe
The Christian Science Monitor
Across Central America, even as rains arrive, many coffee plantations contain only spindly, nearly defoliated bushes, the result of a blight known as coffee leaf rust whose devastation, so far, has yet to affect the prices of premium highland coffee that baristas serve around the developed word. But while Americans have yet to feel its effects, the blight may soon prove to be as disastrous as any earthquake or volcanic eruption to afflict Central America.
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Green tea could protect against cancer
Toronto NewsFIX
Green tea could have specific effects against cancer cells, according to a new study. The health benefits of green tea have long been promoted – from lowering cholesterol from fighting infection. Researchers at Menlo Park, California, reveal how synthesized analogs of the active ingredients of green tea can react with cancer cells.
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Coffee exports from Indonesia seen slumping to 2-year low
Bloomberg
Coffee bean shipments from Indonesia, the third-largest robusta grower, are set to slump to the lowest level in two years as domestic processors boost purchases and the harvest drops because of rains.

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Coffee and cigarettes part ways in Starbucks smoking ban
Medical Daily
For many, coffee and cigarettes go together like peanut butter and jelly — only with a significantly higher rate of morbidity than the children's lunchtime favorite.

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Steps toward enhancing the sustainability of packaging
Environmental Leader
Sustainable packaging encompasses multiple initiatives, including producing effective solutions with minimum resources, protecting the product, transport efficiency and effective end of life management.

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How green tea helps with Parkinson's
Toronto NewsFIX
Experiments in mice show that compounds in green tea protects brain cells from Parkinson's disease. Polyphenols are antioxidant compounds in green tea which have been credited with protecting against cancer, heart disease and other health problems. Researchers at Baylor College in Houston, reveal that green tea polyphenols may also protect the brain from Parkinson's disease.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    42 tips for producing a memorable small business event (Small Business Trends)
6 things small businesses should do this summer (The Associated Press via Daily Herald)
5 most important online tools for small businesses (Business 2 Community)
5 powerful ways leaders practice patience (Forbes)
Coffee makers wrestle with recyclability of single-serve pods (Waste & Recycling News)

Don't be left behind. Click here to see what else you missed.


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CORPORATE SOCIAL RESPONSIBILITY


Fairtrade Access Fund distributes $3.7 million
Global Coffee Review
The Fairtrade Access Fund, established to address the long-term financing needs for smallholder farmers in developing countries, is growing fast. So far, a total of $3.7 million has been distributed to seven cooperatives in Latin America, and the Fund is continuing to gather steam. By the end of 2013, the Fund is expected to grow to $25 million, and will eventually expand to Africa and Asia.
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NAMA NEWS


 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Content Editor, 469.420.2639   
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