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5 secrets to communicating effectively with millennials
Entrepreneur
The millennial generation is one of the most sought after — and most misunderstood. Will Pearson, president and co-founder of mental_floss, has managed to hit the right note with this young audience in print, online, books, board games and T-shirts. Pearson shared his insights for communicating with 20- and 30-somethings at the recent World Innovation Forum in New York City. Here are his top five tips.
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Are you a leader or a manager? There's a difference
Inc.
Leaders aren't always managers and vice versa. It is a rare individual that is both of these things. They have very different skill sets, both critical to success at a high-growth business. Understanding who your leaders are and who your managers are will help you create an organizational structure that not only addresses core business functions and needs but also morale and culture, which are equally if not more important.
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Leadership playbook: 3 ways to coach, not criticize employees
Entrepreneur
Most entrepreneurs hate giving their employees feedback on how they're doing. As a result, they do this once a year in the form of employee performance reviews, or they avoid the process entirely. That's because people often equate feedback, especially the negative kind, with confrontation. Most of us are usually never taught how to give feedback in a welcoming way, yet we know how to receive constructive criticism in other areas of our lives and actually appreciate it.
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PRODUCT SHOWCASE
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Here's why strategy is so misunderstood
CEO.com
Strategy has to be one of the most misused words in business. The word is tossed around boardrooms and customer meetings with reckless abandon. You’ve likely heard this: "Our strategy is to become the biggest and the best." Deciding to become a global corporation, to diversify or to increase sales by a certain number of dollars per annum is not strategy. Such aspirations are goals or objectives.
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Strategies for successful small business marketing
The Huffington Post
Your small business train will sputter along without a solid marketing approach. When developing a marketing strategy, think about who is your target customer and how are you going to rise above the crowd of competitors clamoring for attention. Drill down your message to appeal to your niche customer to get more bang for your marketing buck. You want to stand out as number one in your field and focusing on a tighter market can get you there faster than trying to be all things to all people. Try these strategies for successful small business marketing.
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PRODUCT SHOWCASE
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Customers willing to pay for a smile
Fox Business
It may seem simple, but a smile may be the secret to small business success. A recently released study from London’s Kingston University found that a smile and a friendly greeting were the most common reason why shoppers felt loyalty toward independent businesses. The study examined more than 2,000 consumers and 1,200 small- and medium-sized businesses. While great customer service seems like a no-brainer, only half of the businesses surveyed said a smile and greeting were a common practice for their staff.
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BEVERAGE NEWS


Will Starbucks lose its coffee smell to fresh croissants?
Fast Company
Starbucks is about to bake croissants inside 3,500 of their stores. The pastry selection will improve immeasurably, but will a Starbucks still smell like a Starbucks?
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Decaf vs. regular coffee: Can you taste the difference?
The Huffington Post
Coffee drinkers, there is this thing we've all done: someone asks us "Regular or decaf?" We crinkle our noses up. "UGH, regular, thank you." But would we really even be able to tell the difference between the two? To the taste-testing cave!
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The startup toolbox: 12 free tools every small business needs
Forbes
Here are the 12 FREE tools Nick Taranto and his cofounder used to manage, document, sell — and keep themselves sane as small-business owners.

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Coffee exports from Indonesia seen slumping to 2-year low
Bloomberg
Coffee bean shipments from Indonesia, the third-largest robusta grower, are set to slump to the lowest level in two years as domestic processors boost purchases and the harvest drops because of rains.

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Green tea could protect against cancer
Toronto NewsFIX
Green tea could have specific effects against cancer cells, according to a new study. Researchers at Menlo Park, California, reveal how synthesized analogs of the active ingredients of green tea can react with cancer cells.

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Iced tea is a perfect summer sipper
The Fremont Tribune
June is National Iced Tea Month and the ideal time to brew a pot of perfect tea, chill it and invite friends and neighbors to enjoy a glass or two. But what exactly is the difference between different teas (black and green) and tisanes?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Making social marketing make sense for small business (Forbes)
Your green office: Energy-saving tips for small businesses (Small Business Trends)
Cold-brewed coffee is a hot summer beverage (Salt Lake Tribune)
5 steps to create brand advocates for your small business (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


Whether thinking inside or outside the bottle, for Nestlé Waters North America, healthy hydration is key
CSRwire
A major shift is underway in what people drink. It's been developing for more than a decade, but it's really picking up steam now, and not a moment too soon. According to Centers for Disease Control and Prevention, two-thirds of Americans are overweight or obese. That's driving increased healthcare costs and a spike in diabetes, now the fifth leading cause of death in America. One reason for this unpleasant reality is the role sweetened and high-calorie drinks have come to play in people's daily diets.
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CORPORATE SOCIAL RESPONSIBILITY


Sustainability code for tea industry from July 11
The Economic Times
Tea Board Chairman MGVK Bhanu has said the board unveiled a "sustainability code" for the industry on July 11, and redefined the way it operates. Addressing the 24th annual general meeting of the Federation of All-India Tea Traders Associations at Anand, said: "The board will introduce a set of parameters which will redefine the way tea industry works, right from production to certification to labor welfare to maintenance of global safety standards."
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Sustainability is a key driver of innovation
The Huffington Post
In the 1990s, new technology was the catalyst for business innovation. Today, sustainability is seen as a new way to innovate and gain or maintain competitive advantage. Some companies such as Patagonia and Toyota figured out a while back that sustainability and innovation go hand in hand. In the last few years, more and more companies are doing the same. As a result, we have been seeing sustainability move from realm of the facilities management, compliance and marketing departments to the C suite.
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NAMA NEWS


 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Content Editor, 469.420.2639   
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