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Dear ##FirstName##,
As you know, NAMA delivers Keeping in Touch with NAMA direct to your inbox each Wednesday, briefing you on the latest industry news that impacts your business. But we know you are busy and may have missed an important article or two. To that end, here's your monthly recap of the top five refreshment stories your peers accessed this month. For more articles, or to see what's trending now, visit the Keeping in Touch with NAMA news portal. To unsubscribe from this monthly recap, click here.


The strange scientific connection between coffee shops and creativity
Fast Company
Something strangely productive happened in 17th-century England: The meeting spot of choice changed from ale house to coffeehouse, and correspondingly, a population went from intoxication to stimulation — and as Where Ideas Come From author Steven Johnson observes, a flowering of innovation soon followed.
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Customers willing to pay for a smile
Fox Business
It may seem simple, but a smile may be the secret to small business success. A recently released study from London’s Kingston University found that a smile and a friendly greeting were the most common reason why shoppers felt loyalty toward independent businesses. The study examined more than 2,000 consumers and 1,200 small- and medium-sized businesses. While great customer service seems like a no-brainer, only half of the businesses surveyed said a smile and greeting were a common practice for their staff.
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Iced tea is a perfect summer sipper
The Fremont Tribune
June is National Iced Tea Month and the ideal time to brew a pot of perfect tea, chill it and invite friends and neighbors to enjoy a glass or two. But what exactly is the difference between different teas (black and green) and tisanes?
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A magical elixir, coffee confers a plethora of health benefits
Medical Daily
There are few downsides to drinking moderate amounts of coffee and many proven health benefits — though some researchers warn of the risk of bad breath and increased dry cleaning bills. A large, Venti-sized epidemiological study of more than 400,000 older Americans showed that men who drank two to three cups of coffee per day were 10 percent less likely to die than those who didn't drink coffee, while women drinking the same amount were 13 percent less likely to die. Though it's unclear how coffee may influence longevity, the correlation is significant.
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Coffee makers wrestle with recyclability of single-serve pods
Waste & Recycling News
As America's culture of convenience continues to flourish, single-cup coffee makers have become increasingly popular among coffee drinkers. But beneath those expedient one-cup coffee pods lies a growing environmental problem. As consumers become more and more aware of the recyclability issue, single-serve coffee manufacturers are looking for more sustainable solutions.
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Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Brie Ragland, Content Editor, 469.420.2639   Contribute news
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