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How your business can reap the rewards of a loyal customer base
Business 2 Community
It's a lot easier to keep an old customer than win a new customer. In fact, it can cost seven times as much to gain a new sale than to retain an existing one. Needless to say, every business wants to grow their customer base, however it's far savvier to grow it while retaining your current one. The value current customer’s offer can't be questioned and according to research from SumAll, 25-40 percent of custom for stable businesses comes from returning clients.
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Infographic: Useful features you might not know about on Facebook, LinkedIn and more
Entrepreneur
Did you know you can attach four photos to a single Tweet? Did you know that you can get Facebook messages from people you aren't friends with? Did you know that you can export a list of all of your LinkedIn connections? Chances are you spend a pretty substantial amount of your life on social media. Be sure that you are getting the most out of your experience.
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Legal issues to consider when collaborating with other brands
AllBusiness Experts
Who doesn't think that Doritos Locos Tacos is the most amazing option on the Taco Bell menu? Target's Missoni line generated a shopping frenzy, and its collaborations with Lilly Pulitzer, Altuzarra, Phillip Lim, Prabal Gurung, Zac Posen, Jean Paul Gaultier and Alexander McQueen make it a superstar partner for co-branding.
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SPONSORED CONTENT


Warning: These copywriting tips will skyrocket your sales online
Business 2 Community
According to Statista.com's projections, the number of online shoppers in the U.S. will shoot up to a whopping 206.2 million in 2016. In case you haven't thought about it, you'll be set for life if you'll manage to get even just a 1 percent slice out of that 206.2 million figure. This is a good reminder of why it's crucial for businesses to create a website, and to develop a high converting sales funnel. The more optimized their materials are for sales, the bigger the slice they’ll get out of the "pie": the online shoppers pie. And, this is where professional copywriters come in.
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4 ways to rock social — regardless of network
By Emma Fitzpatrick
Every social media network has its own quirks and best-practice rules. Yet keeping all those tips and tricks top of mind can prove to be tough — especially if you're juggling other aspects of business. Luckily, there's a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. First, it's important to unify your brand's profiles.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


How 12 companies make meetings memorable, effective and short
Fast Company
It's no secret a lot of us hate meetings. According to the National Statistics Council, 37 percent of employee time is spent in meetings, and 47 percent of employees consider too many meetings to be the biggest waste of time during the day — more than social media or email. Some innovative leaders have found ways to make meetings a little more bearable as well as productive. Take a look at what these 12 companies do to boost the effectiveness of the dreaded meeting.
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BEVERAGE NEWS


8 fantastic uses for your coffee grounds
The Huffington Post
After making a morning cup of coffee at home, do you toss the leftover grounds in the trash? You definitely shouldn't. Contrary to popular belief, composting isn't the only way to re-use old coffee grounds. Other sneaky uses for the stuff abound, like a delicious-smelling way to clean out your fridge and a clever DIY wood stain to fuel the Pinterest projects of your dreams.
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PRODUCT SHOWCASE
  Crane's Media Touch Technology

Crane’s Media Touch is changing the way consumers experience vending, helping operators win new business and increase same-store sales. The 7” touch screen can display nutritional information, interactive promotions and digital advertising. Built on NAMA’s open standards, Media Touch provides a powerful platform that’s capable today and ready for the future.
 


Falling coffee prices are creating opportunity
Investopedia
The year 2014 seems like a faint memory, in which the price coffee led the broad commodity markets higher by more than 38 percent. Unfortunately for the bulls, the momentum was unable to carry over to 2015 and based on the chart and analysis shown below, it appears that the next leg of the trend is gearing up to be lower. The question that is now on the minds of most active traders is how to be strategic in setting up a trade.
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Why single-serve coffee sales may have peaked
VendingMarketWatch
Although coffee pod sales have seen a huge boost in the U.S. retail category over the last few years, those days could come to an end, Euromonitor International analysts told Beverage Daily. During a webinar on the state of the coffee market in North America, analysts noted that artisanal coffees, such as those emphasizing how beans are roasted or where the beans originate, could take the place of the popular coffee pod amidst consumers' changing tastes and lower tolerance for the high cost of pods.
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  FEATURED COMPANIES
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Lacas Coffee, Dallis Bros & Gramercy Park; Servicing the Food Service, OCS and Vending markets with our branded & private label programs. Talk to us today about customizing your own brand! Contact Us!

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Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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How tea may help the brain
The Huffington Post
Tea has been soaring in popularity, especially among those looking to boost metabolism or anyone wanting a java-free caffeine kick. Meanwhile, researchers have been exploring the possible benefits of tea for mental health and cognition. While the term "tea" can be broadly applied to any infusion of herbs, fruit, flowers or leaves, for the purposes of this article, we're going to focus on true tea, from the Camellia sinensis plant.
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Coffee prices drop sharply as market support fails
Nasdaq
Coffee prices dropped sharply at the start of trading recently after the market broke below price levels that had held up for months, a technical signal to traders that coffee, which was already in a bear market, is on the way to plumbing new depths.
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Me-tea-morphosis: Tea bags get 2nd life as works of art
NPR
Though tea strainers often come in brightly colored, sweet packaging with punny names like "the manatee," the lowly tea bag is often forgotten. Made from silk, plastic or paper, these bags are meant for one-time use only. Yet some artists are giving the tea bag a second life, letting their simple shapes and colors shine.
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CORPORATE SOCIAL RESPONSIBILITY


Why corporate social responsibility is now part of due diligence
Financial Post
The rising potential of human rights cases and securities class actions, along with some new Canadian government regulations, show that if a company pays lip service to corporate social responsibility, it does so at its peril. Indeed, lawyers tell me it’s becoming standard for them to include a review of a target company’s public statements on CSR when they conduct their pre-transaction due diligence.
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CSR reporting is on the rise and so is its impact
Institutional Investor
Efforts to push companies to publish high-quality reports on the material, non-financial factors that affect their business — everything from water usage and workforce diversity to proximity to human rights violations — have produced a few triumphs recently.
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As corporate sustainability plans grow, so do calls for help
GreenBiz
The days when setting out recycling bins and turning out lights and computers at day's end could be called your company sustainability plan are long gone. As the world hurdles towards that dangerous 2 degree Celsius rise in temperature, leading more governments to consider pricing carbon emissions and consumers to be ever more conscious of the carbon footprints of products they buy, companies have added to the scope and sophistication of their sustainability plans.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to attract and retain loyal millennials (The Washington Post)
5 amazingly helpful sales tips for introverted entrepreneurs (Small Business Trends)
Brand yourself — or others will do it for you (By Hank Boyer)
10 ways small business owners can manage stress (AllBusiness Experts)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Christina Nava, Content Editor, 469.420.2612  
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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