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Tips for conducting business across continents
By Benoit Gruber
If you're looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has its own challenges, like keeping up with all of your departments — human resources, sales, marketing and the like. Now, think about doing that, but all over the world where there are different time zones, cultures and expectations. Those of you who already run a multilocation enterprise know how difficult this can be.
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4 marketing techniques that consumers completely ignore
iMedia Connection
As marketers, we are often tempted with a myriad of potential tactics that we can adopt as part of our marketing campaigns. Whether it's a "quick fix" to get a larger audience or an unproven (or disproven) technique designed to boost engagement, these can waste your team's resources, frustrate potential customers, and simply fall flat and return no meaningful results. We are going to look at a few marketing tactics and techniques that consumers are not paying attention to. Some of these are incorrect usages of truly effective tactics and others have passed their prime.
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Things to keep in mind when scaling your business model
Forbes
No matter the product or service you sell, or your individual background in business, founding a startup is risky. Ninety percent of startups fail, and of that 90 percent, roughly 3 of 4 companies fail because of scaling up too soon and too fast. While this is an admittedly bleak outlook, there is good news — premature scaling is preventable.
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SPONSORED CONTENT


50+ mobile marketing terms you need to know
Business 2 Community
Mobile marketing is a fairly new field with its very own lexicon and lingo. Becoming a mobile marketing master requires that you know the terms of the trade. From SoLoMo to SDKs, here are all the must-know pieces of mobile lingo to get you up to speed.
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7 habits for accountability at all levels within an organization
By Betty Boyd
Why is accountability so lacking in today's business world? Is it often due to a lack of engagement, culture or trust. These and other issues can affect accountability at all levels within an organization. In his book "The 7 Habits of Highly Effective People," Stephen R. Covey discusses the journey of personal growth. However, these seven habits can also be adapted to the various levels in an organization. Here is how each of can be used in an organizational setting.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


3 branding mistakes you absolutely must avoid for ultimate success
Small Business Trends
There's so much consideration that needs to go into effectively branding and marketing your business. A lot of mistakes can be made along the way, including not capitalizing on sales opportunities, or failing to provide a valuable — potentially life long customer with the best experience possible. These types of mistakes can lead to bad reviews or a missed opportunity to have a client generate some positive word of mouth for you, but you can recover from these types of issues.
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BEVERAGE NEWS


Vincent Marotta Sr., who helped revolutionize how the world brews coffee, dies at 91
Entrepreneur
The next time you raise a steaming hot cup of coffee to your lips, raise a toast in memory of Vincent Marotta Sr., the gentleman who co-dreamed up the idea for the revolutionary Mr. Coffee machine. The inventive athletic entrepreneur helped forever transform the way the world brews coffee. He died in his Pepper Pike, Ohio, home on Saturday, Aug. 1. He was 91.
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PRODUCT SHOWCASE
  Crane's Media Touch Technology

Crane’s Media Touch is changing the way consumers experience vending, helping operators win new business and increase same-store sales. The 7” touch screen can display nutritional information, interactive promotions and digital advertising. Built on NAMA’s open standards, Media Touch provides a powerful platform that’s capable today and ready for the future.
 


Is cold brew coffee craze a summer consumption game changer?
NBC News
For U.S. coffee shops, business usually cools down as the weather heats up. But as the latest craze, cold brew coffee, moves from a hipster infatuation to mainstream staple, that traditional seasonal pattern is unraveling. Since cold brew often uses more beans than traditional iced coffee, it could boost overall U.S. demand for coffee beans, partially offsetting the effect of the more efficient single-serve pods popularized by Keurig Green Mountain.
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This documentary from Hugh Jackman will have you rethinking your morning coffee
Business Insider
You might have heard or seen the term "fair trade" when buying your coffee. Fair trade coffee provides coffee growers, most of whom live in developing countries, with fairer wages that can help lift them out of poverty. Hugh Jackman journeyed to Ethiopia in 2009 as an ambassador for World Vision Australia, a humanitarian organization, to see firsthand how fair trade coffee makes a difference to both local growers and the environment.
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To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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2 cups of coffee a day reduces risk of cognitive impairment and other diseases
The Science Times
While earlier studies suggest that drinking coffee excessively could place an individual at risk of Alzheimer's disease, still, this does not stop people from taking their coffee breaks and, yes, coffee also offers benefits, especially if you drink the right amount. According to a research published in the Journal of Alzheimer's Disease, people who drink excessive amounts of coffee are at risk of suffering from "mild cognitive impairment," a risk factor for Alzheimer's or dementia. Nevertheless, light to moderate coffee drinkers need not worry.
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Here's the buzz on America's forgotten native 'tea' plant
NPR
During a severe drought in 2011, JennaDee Detro noticed that many trees on the family cattle ranch in Cat Spring, Texas, withered, but a certain evergreen holly appeared vigorous. It's called a yaupon. "The best we can tell is that they enjoy suffering," Detro says with a laugh. "So this kind of extreme weather in Texas — and the extreme soil conditions — are perfect for the yaupon." Detro began researching yaupon — a tree abundant in its native range, from coastal North Carolina to East Texas — and discovered that the plant contains caffeine and has a remarkable history.
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CORPORATE SOCIAL RESPONSIBILITY


5 core competencies of sustainability leadership
GreenBiz
What competencies should a company's leadership demonstrate to ensure its future success? Anyone in the GreenBiz choir understands that companies today must adopt forward-thinking approaches to secure access to resources and maintain their social license to operate. Company leaders, regardless whether they adorn a sustainability title, must demonstrate comfort managing systemic change and navigating complex, interdependent business networks.
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Are coffee drinkers better environmental managers?
Environmental Leader
U.S. cities with the highest concentration of coffee shops are also more likely to be home to businesses that have adopted environmentally sustainable practices, according to a study from Infogroup. The Western US has the highest concentration of "green cities" and coffee shops, making up all of the top 10 green cities and eight of the top 10 coffee-drinking cities for the U.S., six of them from Washington State.
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Starbucks on scaling sustainability innovation
GreenBiz
Jim Hanna, who directs sustainability and environmental impact at Starbucks, challenged GreenBiz Forum attendees to figure out how to scale up and go all out on the giant coffee company's sustainability efforts because "frankly, without this thing called scale, we're not gonna do it." The problem of a warming earth is just that big.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Falling coffee prices are creating opportunity (Investopedia)
How 12 companies make meetings memorable, effective and short (Fast Company)
8 fantastic uses for your coffee grounds (The Huffington Post)
How your business can reap the rewards of a loyal customer base (Business 2 Community)
Why single-serve coffee sales may have peaked (VendingMarketWatch)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Christina Nava, Content Editor, 469.420.2612  
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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