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Brand-building from the inside-out
By Randall Craig
How much does your organization spend on your brand? Usually, this question yields answers in the following categories: logo design, collateral production messaging and ads. For more sophisticated organizations, it also includes elements of social media. But what about the two fundamental delivery mechanisms of the brand itself: people and the online user experience?
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9 sales apps to help small businesses sell better
Small Business Trends
Nothing describes selling today better than that old standby phrase, "Knowledge is power." That's because the best way for small businesses to sell better is to get to know their prospects and customers better. It's almost like you need to know what those prospects and customers want and when they want it before they do. You don't need to be psychic to do this, however. All you have to do is mine your customer and prospect data, both historical and real-time.
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Organizing for productivity: 4 tips for minimizing distractions
By Danielle Wegert
The typical workday is eight hours. Most people will say they wish they could work less, but in reality, we wish there were more hours in the day so we could get more done. With technology, we thought we would be able to get more done. In Parts 1 and 2 of this series, we discussed organizing email, and documents and links. This isn't going to be as specific. Now is time to organize in other ways.
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SPONSORED CONTENT


How does your social media marketing measure up?
AllBusiness Experts
Is your small business using social media marketing? If you are, you're in good company. Some 96 percent of business owners, marketers and "solopreneurs" in this year's Social Media Marketing Industry Report are using social media for marketing efforts. Out of those, a whopping 92 percent "agree" or "strongly agree" that social media marketing is important for a business to do.
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The 4 types of decisions, and how to approach each one
Entrepreneur
Making good decisions is critical to business success. The first step in good decision-making is to understand that not all decisions are created equal. We like to differentiate decisions along two dimensions: importance and urgency. An important decision is one that has the potential to have a significant impact on your business or on a person’s life. An urgent decision is one that you must make immediately — there is no time for further consideration.
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PRODUCT SHOWCASE
  Shoppers Buy 52 Times/Second

That's right - Every 52 seconds, shoppers buy a Little Debbie SKU. Are you getting a piece of that pie? 6 Little Debbie products are available to vending operators including the Double Decker Oatmeal Creme Pie, Nutty Bars, Zebra Cake, Fudge Brownie, Fudge Round and PB Creme Pie. Contact foodservice@mckee.com for samples and information on Fresh, FOA and Fit Pick Options.
 


8 personality types and how to manage them
Fast Company
Every team is made up of different personality types, and some demand more time and attention from the leaders who manage them than others. As every team leader knows, there's no hard and fast management strategy that fits every kind of employee. Short of that, though, there's a rough framework managers can use to decide how to direct their energy toward getting the most out of all the personalities on their teams. Here’s a quick rundown of eight of the most common personality types and how to manage each one.
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BEVERAGE NEWS


Iced tea: Simply refreshing
The Montana Standard
Iced tea is a simplicist. After all, it requires only two ingredients, one of which is fresh water. The other, tea, could be black, green, white or herbal. But even though it's a minimalist drink, it does have a spot among the pantheon of cold beverages and harps on quality. Good, fresh tea leaves and water are paramount for a perfect iced tea. "It is important to use fresh ingredients because they give the best flavor," says Nathaniel Pantalone, owner and manager of Dobra Tea in Pittsburgh's Squirrel Hill.
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PRODUCT SHOWCASE
  Crane's Media Touch Technology

Crane’s Media Touch is changing the way consumers experience vending, helping operators win new business and increase same-store sales. The 7” touch screen can display nutritional information, interactive promotions and digital advertising. Built on NAMA’s open standards, Media Touch provides a powerful platform that’s capable today and ready for the future.
 


Chobani's founder sees opportunity in a coffee insurgent
The New York Times
Having shaken up the yogurt world, Hamdi Ulukaya, the founder of Chobani, now has his sights on a much tougher target — coffee. Ulukaya has taken a stake in La Colombe Coffee Roasters, one of the many coffee brands that have sprung up over the last 10 years to cater to the tastes of coffee drinkers who consider themselves connoisseurs. "Anyone will tell you, I am a tea maniac," Ulukaya said. "I travel with my own tea bags."
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Coffee: The world's biggest source of antioxidants
EcoWatch
Some believe it is healthy and energizing, while others claim it is addictive and harmful. When you look at the evidence, the majority of studies on coffee and health actually show that it is good for you. For example, coffee has been linked to a reduced risk of type 2 diabetes, liver diseases, Alzheimer's and more. The reason for this may be the impressive amount of powerful antioxidants found in coffee.
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Circling the globe with coffee customs
Nation's Restaurant News
Specialty coffee is fluent in Italian, the common tongue of the worldwide espresso boom. It also chats in Spanish, Japanese, Swedish, Greek and Turkish. The interplay of global cultures is enriching the coffee experience in America. This summer, sultry temperatures are making Italian-style iced coffees like caffe shakerato — espresso rattled with ice in a cocktail shaker until frosty and foamy — veritable lifesavers.
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Coffee rise on supply risk; sugar falls on Brazil production
Nasdaq
Coffee prices surged recently as traders abandoned bearish bets in anticipation of tighter supplies. Arabica coffee futures for September jumped 4.5 percent to $1.335 a pound on the ICE Futures U.S. exchange. It was the most actively traded contract's biggest daily gain since March 16 and its highest close since June 25.
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  FEATURED COMPANIES
Great Brands. One Company.

Lacas Coffee, Dallis Bros & Gramercy Park; Servicing the Food Service, OCS and Vending markets with our branded & private label programs. Talk to us today about customizing your own brand! Contact Us!

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Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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Scientists think they've figured out why green tea helps you lose weight
ZME Science
Green tea is one of those things that's really healthy for you, but its health benefits have been greatly exaggerated; one of the things which has been consistently reported about green tea is that it helps you lose weight, but scientists didn't know how (or if) this happens. Now, a team from Poland believe they've zeroed in on this mystery: it's all about the starch.
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CORPORATE SOCIAL RESPONSIBILITY


7 lessons from a successful corporate social responsibility program
Forbes
Corporate social responsibility programs are practically a given at most companies these days, but that doesn't necessarily mean all companies have truly accepted the calling to be good corporate citizens. Some CSR programs are really nothing more than a marketing ploy, and a poorly executed one at that, struggling to get employees excited to participate and give back to the community.
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The social profit handbook: Setting and achieving mission-driven goals
GreenBiz
Leaders of mission-driven organizations know the benefits of having an "elevator speech" — a succinct explanation of why their programs and services exist. Authors should have their speeches ready, too, if they are asking for the attention of busy people.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 marketing techniques that consumers completely ignore (iMedia Connection)
7 habits for accountability at all levels within an organization (By Betty Boyd)
Things to keep in mind when scaling your business model (Forbes)
3 branding mistakes you absolutely must avoid for ultimate success (Small Business Trends)
50+ mobile marketing terms you need to know (Business 2 Community)

Don't be left behind. Click here to see what else you missed.

 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Christina Nava, Content Editor, 469.420.2612  
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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