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Your business's biggest mistake: Not being on Facebook
Business News Daily
As a small business, you may have ignored Facebook. Who cares about teenage selfies and vacation photos, right? But it turns out that by not having a presence on Facebook, you could be missing out on a huge business opportunity. The social networking site has a huge influence on what products and services people buy, according to a study from digital marketing solutions firm G/O Digital. More specifically, Facebook significantly influences millennial shoppers' opinions of small businesses, including their decisions to purchase items not just online, but in-store as well.
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The importance of momentum in marketing
By Randall Craig
What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver giving a single pump of the gas pedal. Let off the gas, and it will eventually slow down, stop and then start rolling downhill. Likewise, the inertia of the market — competitive noise, client disinterest and short-term memories — can only be overcome with more than a single pump of marketing energy.
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Put your customers first or perish, seriously
Business today has entered a twilight zone of sorts where what you used to know doesn't really apply any more. From the firewall mentality in IT to traditional marketing and advertising approaches in marketing to the way you run your customer service desk — it's all changing because of the digital transformation happening all around us. And you have to change too by putting your customer at the center of everything you do, or you could be risking the very survival of your business.
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  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.

4 big mistakes small businesses make in e-commerce
Small Business Trends
Whether you run a brick-and-mortar location or operate exclusively online, e-commerce can help your small business expand your customer base, increase visibility and boost profits. But there's more to e-commerce than setting up an online storefront and hoping that people will buy. Many small businesses fail to consider their e-commerce operations from a customer point of view. As a result, they see little to no online sales. You don't have to be Amazon to succeed with e-commerce, but you should still emulate the aspects of successful e-tailers that keep customers flocking to them for online purchases.
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5 guidelines for social-media posts that hit the mark
Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally. Obviously, entrepreneurs have a high stake in making the most of their time spent online. While you can't control the masses, and which content will become truly viral is anyone's guess, there are some concrete things you can do to give your social media posts a better shot at getting noticed.
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5 proven ways to boost employee morale, increase productivity, and drive sales
Business 2 Community
Who you have in your store is nearly as important as what you have in it. Your staff has a direct effect on sales, customer satisfaction, and the overall success of your store, which is why it's important that you should not only invest in finding and hiring the right people but also put in the effort to keep them happy and motivated. To help you accomplish this, here are some pointers on how to drive employee morale and performance.
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  GPS Tracking System Ensures Fleet Efficiency & Safety

• Reduce fuel bill by 20%
• Increase employee productivity
• Improve driver safety

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K-Cup coffee prices rising 9 percent
More bad news for coffee drinkers. First it was Starbucks and grocery store brands. Now, even single-serve packets are getting more expensive. Keurig Green Mountain said it plans to hike prices by 9 percent for the K-Cup packets used in its signature brewing system, as well as other single serve packets, bulk coffee and other products beginning in November.
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Green tea extract prevents wrinkle formation
Sunlight or ultraviolet B irratdiation induces production of reactive oxygen species in the skin, which in turn triggers expression of matrix metalloproteinases and collagen degradation. Chronic exposure of the skin to UVB irradiation can histologically change the skin leading to the formation of wrinkles, abnormal pigmentation and loss of elasticity. Korean scientist recently tested green tea extract in hairless mice that were exposed to UVB irradiation.
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McDonald's to sell packaged coffee nationally
The Associated Press via ABC News
McDonald's plans to start selling its packaged coffee at supermarkets nationally by early next year, a move intended to help raise the profile of the coffee sold at its U.S. restaurants. The world's biggest hamburger chain has made a deal with Kraft Foods to manufacture and distribute the bags of McCafe ground and whole bean coffee, as well as single-cup pods that can be used in at-home coffee machines.
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CTW Operators: Stay ahead of trends in the marketplace
to help you grow your business!

According to a three-year study conducted by StudyLogic, single serve coffee pods are overtaking pour over as the number one workplace OCS. For study highlights, click here. To learn more about consumption and buying trends overall, brought to members by StudyLogic and NAMA, click here.

How this coffee shop helps people in need
Deseret News
When Seth and Kelly Kelley went to a heated neighborhood meeting, they were surprised by the negative reaction some had to plans for a new low-income housing project for the homeless. The Colorado couple decided to do something about it. The Kelleys got the idea to open Redtail Coffee, a small coffee shop that employs the homeless.

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Drink your coffee, it's good for you
The Seattle Times
Nutritionist Barbara Quinn brings back coffee wisdom from a trip to Kona, Hawaii. Among the things she learned: Coffee is full of antioxidant substances known to protect cells in the body from destruction.

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Taking a vacation can improve your health — have you scheduled PTO yet?
By Jessica Taylor
I recently took a family vacation to the beach, where I was sure I was going to relax and enjoy time away from the office ... until I started the "party foul." Every night I would check my work email to make sure everything was going smoothly. It wasn't until I responded to an email and got the following response — "Not supposed to be looking at or answering emails while on vacation! Serious party foul!!" — that I realized what I was doing.

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How old is the average bottled water drinker?
60 million adults consume an average of at least one glass of still, bottled water per day over seven days, according to market research publisher Packaged Facts in the report Bottled Water in the U.S. Frequent drinkers of bottled water tend to be younger than the adult population as a whole, with the 35-44-year-old age group exhibiting the highest likelihood of reaching for bottled water frequently. Those drinking high volumes of bottled water are more interested in staying physically fit and are more likely to drink thirst quencher/activity drinks.
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Dr. Pepper Snapple conserves 60.7 million pounds of PET
Packaging World
Dr. Pepper Snapple Group has released its 2014 Corporate Social Responsibility Report highlighting its progress toward its five-year goals. Among the highlights of the report, the company announced that it has met and exceeded one of its packaging-related environmental sustainability goals by conserving 60.7 million pounds of PET through lightweighting and packaging redesigns since 2007.
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Learning Counts
Use your experience and what you already know to earn college credits. Please share with your employees. Click here for details.

Fairtrade coffee enters a new era with Cafédirect
The Guardian
Earlier this year one of the Fairtrade pioneers, Cafédirect, launched the U.K.'s first 100 percent Fairtrade range of Nespresso machine compatible pods, an exciting innovation for the coffee industry, Fairtrade and shoppers alike. Innovation comes with many challenges, but the dynamic becomes complex when you're trying to balance social, environmental and commercial considerations.
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Pepsi bottles cashew juice, scales up sustainable supply chain
Envrionmental Leader
PepsiCo will begin incorporating cashew juice into its blended juice products next spring, in a partnership with the Clinton Foundation that aims to encourage sustainable agriculture and improve the livelihoods of smallholder farmers in Maharashtra, India.
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Dallas, Texas ● Dallas Hyatt Regency ● November 11-13
CTW 2014 Open for Business:
Open the link to register, view the exhibitors
and make your room reservations at the Dallas Hyatt Regency.

Missed last week's issue? See which articles your colleagues read most.

    Taking a vacation can improve your health — have you scheduled PTO yet? (By Jessica Taylor)
5 tips to make your business boom that you can't afford to ignore (Business 2 Community)
9 tips to write sales copy like a pro (Business 2 Community)
10 SEO tools for small business (Business News Daily)
7 tips to get more customers, more often (Small Business Trends)

Don't be left behind. Click here to see what else you missed.

Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Senior Content Editor, 469.420.2639   
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

Kelly Doherty, NAMA Marketing & Communications, 312.346.0370, ext. 242   

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