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Social media may influence your credit worthiness
Information Week
Tech startups and small businesses: Pay attention to your social presence. That's the message from a crop of new lenders that want to take your social data into account to determine the risk of awarding you loans.
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Plan your work and work your plan: 3 tips toward effective execution
By Adam C. Wright, Ph.D.
Leading a team and getting the job done is easier said than done. In today's market-driven economy where everything is about the bottom line, executives cannot afford to waste resources on personnel who do not know how to execute. Knowing how to effectively execute your work can mean the difference between landing that promotion you've always dreamed about or finding your way to the end of the unemployment line.
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Blogging tips for small business: Using writing as your tool to business marketing
KpopStarz
Putting up a small business is what most people have in their minds. Besides, if you have the financial capabilities, why not right? However, achieving such a goal requires more than just money. It also needs dedication and effective planning. One of the things you better plan for is the marketing strategy you would use in order to draw your product or service to the market, and vice versa. If your business is just a startup, chances are you would not have enough finances to run a full scale marketing ad or campaign. Some of the biggest businesses in the industry are using all sorts of electronic media in order to get their message across. How would you compete? Fortunately, the Internet has come a long way, and it can now help you promote your product, business and service without the hefty bills and fees. The answer is blogging.
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3 ways to use online video in small business marketing
Small Business Trends
If you're not using online video content to draw in traffic and new customers for your small business, you're behind the online marketing curve. Video is a huge platform in the online world — a 2013 survey from consulting firm Accenture finds that 90 percent of global consumers watch video content online. How can your small business tap in to the power of online video content?
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8 best website resources to grow your small business
The Huffington Post
Technology now gives your small business access to a world economy and new markets far beyond your doorstep. Unfortunately, the same holds true for your competitors, who want nothing more than to steal your customers and will use every resource available to do so. Given the large number of small businesses that will be out of business before their fifth anniversary, you want to arm your business with every advantage you can — right from the start. While there are many helpful resources out there for small businesses, the internet offers some of the best. Here are my pick of the eight best website resources to grow your small business.
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  PRODUCT SHOWCASES
Little Debbie's Bakery Fresh Pastries

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Let your customers come up with content for your marketing efforts
By Cindy Woudenberg
These days there is a tremendous amount of content available to your customers and prospects online. That makes it essential for you to engage in and play in the marketing space of social media, online public relations, blogger relations, and article and email campaigns. The onslaught of information for customers has now forced businesses to become even more creative, engaging and entertaining. You literally have to fight for your brand online, and engage with a new breed of customer.
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5 core values for the workplace
The Huffington Post
There are many fine values, such as courtesy, confidence, ingenuity, thrift and so on. The trouble is that the list of values grows easily and can cause many employees to lose their focus. They fail to prioritize. A "short list" of values is far more useful in putting the workplace back on track. Moreover, when the core values exceed four or five points, it becomes difficult to communicate and reinforce them. The following are five candidates for the practical values having foremost importance.
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Successful leaders drive success because of their people
Financial Post
Marty Parker, who founded Waterstone Human Capital in 2003, and the Canada's 10 Most Admired Corporate Cultures program two years later, is one of the most recognized and respected experts on human capital, leadership and winning cultures. Parker recently shared some advice and insights on leadership and organizational culture for small to mid-sized companies with Alexandra Lopez-Pacheco.
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BEVERAGE NEWS


In the land of coffee, but not coffee drinkers
The Economist
Colombia is renowned the world over for is fine Arabica coffee beans. Oddly, few Colombians appear keen on the stuff. Each consumes just 1.5kg of coffee per year on average. A typical Brazilian, by comparison, glugs 6kg-worth. Americans knock back less — around 4kg — but a lot of it comes from Colombia, which is the world's fourth-biggest producer. But for the past decade Juan Valdez coffee shops, owned by the powerful National Coffee Federation, which represents growers, have tried to convert Colombians to the pleasures of high-end coffee.
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Vietnam getting a boost from its coffee
APM: Marketplace
People in Vietnam have seen a lot of bad economic news over the past few years. But there's one industry that's perking them up — coffee.
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TRENDING ARTICLE
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Coffee exports from Indonesia drop most in 2 months in August
Bloomberg
Coffee shipments from Indonesia's southern Sumatra, the main growing region in the world's third-largest robusta producer, fell the most in two months in August as Eid holidays slowed trade.

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4 steps for more secure small business websites
Dark Reading
Content management systems run by small and midsize businesses have come under increasing attack by botmasters looking to build high-bandwidth infrastructure for executing denial-of-service attacks or as drive-by download sites for malware campaigns. However, a handful of simple steps can make these sites harder to hack.

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Readers are steeped in ways to keep tea bag tags dry
The Washington Post
On the scale of human misery, having to handle the wet tag of a tea bag ranks pretty far down, somewhere between dribbling a blob of toothpaste onto the edge of the sink and famine — but closer to the toothpaste end, obviously.

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Iced tea — tips for brewing the 'pitcher perfect' cup
KABC-TV
There's nothing better than a cold glass of iced tea on a hot summer day. Tea expert David de Candia doesn't recommend brewing sun tea — literally in the sun. He gave a host of reasons, including the possibility of micro-organisms.
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Study: Starbucks less snooty than local boston coffee shops
TIME
Think your local independent coffee shop will treat you better than the corporate coffee overlords at Starbucks? Think again. According to a study of Boston coffee shops conducted by anthropologists at the West Virginia University, Starbucks offered a better social environment than competing independent coffee shops in the area and came out on top in other categories as well.
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5 reasons why you should switch to tea from coffee
PolicyMic
There's nothing better than flipping pages and sipping tea with the frosty window near you, looking out into the mist. But surely coffee is just as good? Coffee comes with its own colorful sun-ripened berries and the promise of bright-eyed energy. But recent reports suggest that tea might be much better for you in the long run. Here are some reasons you might want to make the switch.
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Central American coffee farmers fear ruin from rust fungus
Reuters
Central American coffee industry officials say the region's Arabica crop is weathering an outbreak of leaf-rust fungus, but try telling that to small-hold farmers like Graciela Alvarenga.
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CORPORATE SOCIAL RESPONSIBILITY


Coffee cup switch saves trees
Phys.Org
Reusable coffee cups are helping students at The University of Western Australia to put less rubbish in the bin — and send less waste to landfill. And their efforts were recently commended when UWA's Student Guild won a Highly Commended Award in the Community category of the Waste Authority's Infinity Awards. KeepCups were released on campus as part of a campaign to reduce the environmental impact of the 270,000 takeaway coffees sold at the University every year.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How small businesses can mine big data (PC World)
The biggest problem small businesses still have with their employees (Small Business Trends)
Figuring out when it's time to add an employee (The New York Times)
The truth about coffee (The Huffington Post)
How to make perfect coffee (The Atlantic)

Don't be left behind. Click here to see what else you missed.


NAMA NEWS


 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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