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Home   Membership   Expos   Publications   Knowledge Center   Education   Coffee Service   Gov. Affairs Oct. 21, 2011

Impact of new swipe fees on the vending industry
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The "Dodd-Frank Financial Reform Legislation" was enacted to bring fundamental changes to the U.S. financial system after the last financial crisis affecting the banking industry. The added "Durbin Amendment" required a limit on "swipe fees" that VISA, MasterCard and others can charge for debit card transactions.

Effective Oct. 1, major changes went into effect which cut average debit card swipe fees by approximately 45 percent. Although this will be beneficial for large ticket transactions there is an adverse impact on the vending industry due to our typical "small ticket transactions." This new cap could as much as triple the net "swipe fee" for small transactions (gateway provider contracts vary from operator to operator therefore the impact on rates will vary).

Card companies/banks now have the option to charge up to 21 cents per transaction plus an additional .05 percent of the transaction to mitigate fraud losses and 1 cent for fraud protection. The situation is changing every day so contact your provider directly to ask how the new rate caps will impact your business.

NAMA is currently working on a legislative strategy on this issue in Illinois and in Washington, D.C., including meeting with the office of the House Small Business Committee. NAMA is also meeting with VISA and MasterCard directly, as well as BAMS. We will continue to keep updated information on the NAMA website at

Vend.Love.Win. Facebook contest has officially launched and it's ready to help energize your business!
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The nationwide Vend.Love.Win. Facebook contest ( encourages consumers to upload pictures or videos of their favorite vending machines or vended products, along with a short description explaining why they love them, for a chance to win cash prizes every month. In addition, entrants are encouraged to check out the "Vend This" and "Vend Here" tabs, which allow consumers to provide direct feedback about new products and new locations for vending machines. Vend.Love.Win. will create a direct, positive impact on your vending business by generating excitement and increasing sales. For quick and easy ideas on how you can take advantage of Vend.Love.Win., contact NAMA's marketing firm, Healy & Schulte, at 312-765-8770 or

Mississippi: Jobs program could be national model
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Some analysts believe the Mississippi program that is already creating jobs could be a model for the nation. The Subsidized Transitional Employment Program and Services, or STEPS, pays some of the cost of workers' salaries in the hope that employers will keep them on after the state money stops. Under the program, which was launched in Dec. 2009 with federal stimulus money and ended in Sept. 2010, companies that hired new workers who met poverty guidelines and were caring for at least one child under the age of 18 didn't have to pay any of those workers' wages in the first two months of employment. The subsidy then phased out over the next four months. State officials said that more than half of the 3,200 people who got jobs through the program were still employed six months after the program ended. Funding for STEPS 2 runs out in December, but President Barack Obama's jobs bill includes a proposal that would provide states $5 billion for job training and subsidizing employment. For more information, contact Mary Lou Monaghan at

Ohio: Study estimates that achieving parity on tax collections between retail stores and Internet-only retailers would allow the state to recapture 11,000 direct retail jobs
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The Ohio Council of Retail Merchants reports it has released a study commissioned by their research arm, Focus on Ohio's Future, from the University of Cincinnati's Economics Center. The Ohio Automatic Merchandising Association is a member of OCRM. The study concludes that Ohio is losing approximately $200 million annually in sales tax revenues on online and catalog sales. In addition to the lost tax revenue — estimated to total more than $1.1 billion between 2007 and 2012 — Ohio brick-and-mortar retailers are projected to lose as much as $600 million in sales this year due to the lack of tax collections on Internet retail transactions. The study also estimates that achieving parity on tax collections between retail stores and internet-only retailers would allow the state to recapture 11,000 direct retail jobs — a figure that could rise to 15,000 when the indirect effects of spending are taken into account. eFairness legislation has been introduced in the U.S. House by Rep. Womack, R-Ariz., which OCRM believes is a strong step in the right direction towards leveling the playing field for all retail businesses across the country. For more information contact Pam Gilbert at

Wisconsin: Effort to recall Gov. Scott Walker set to begin
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Wisconsin's Democratic Party has announced that a petition drive to recall Republican Gov. Scott Walker will begin Nov. 15. The recall is a result of the governor's controversial anti-union policies. Recall supporters will have until Jan. 17 to collect 540,208 signatures. If they meet this number, a primary election could come as early as March 27. No Democratic candidates have announced their intent to run against Walker, although a number have been mentioned as potential candidates. For additional information, contact Kim Radulski at

The National Automatic Merchandising Association

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WESTERN OFFICE: 80 South Lake Avenue, Suite 538, Pasadena, CA 91101, Voice: 626-229-0900, Fax: 626-229-0777

Keeping In Touch With NAMA - Legislative Edition
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