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Home   Membership   Expos   Publications   Knowledge Center   Education   Coffee Service   Gov. Affairs Nov. 4, 2011

Impact of new swipe fees on the vending industry
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The "Dodd-Frank Financial Reform Legislation" was enacted to bring fundamental changes to the U.S. financial system after the last financial crisis affecting the banking industry. The added "Durbin Amendment" required a limit on "swipe fees" that VISA, MasterCard and others can charge for debit card transactions.

Effective Oct. 1, major changes went into effect which cut average debit card swipe fees by approximately 45 percent. Although this will be beneficial for large ticket transactions there is an adverse impact on the vending industry due to our typical "small ticket transactions." This new cap could as much as triple the net "swipe fee" for small transactions (gateway provider contracts vary from operator to operator therefore the impact on rates will vary.)

Card companies/banks now have the option to charge up to 21 cents per transaction plus an additional .05 percent of the transaction to mitigate fraud losses and 1 cent for fraud protection. The situation is changing every day so contact your provider directly to ask how the new rate caps will impact your business.

NAMA is currently working on a legislative strategy on this issue in Illinois and in Washington, D.C., including meeting with the office of the House Small Business Committee. NAMA is also meeting with VISA and MasterCard directly, as well as BAMS. We will continue to keep updated information on the NAMA website at

Vend.Love.Win. Facebook contest has officially launched and it's ready to help energize your business!
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The nationwide Vend.Love.Win. Facebook contest ( encourages consumers to upload pictures or videos of their favorite vending machines or vended products, along with a short description explaining why they love them, for a chance to win cash prizes every month. In addition, entrants are encouraged to check out the "Vend This" and "Vend Here" tabs, which allow consumers to provide direct feedback about new products and new locations for vending machines. Vend.Love.Win. will create a direct, positive impact on your vending business by generating excitement and increasing sales. For quick and easy ideas on how you can take advantage of Vend.Love.Win., contact NAMA's marketing firm, Healy & Schulte, at 312-765-8770 or

California: Attorney General sues bottled water companies over biodegradability claim
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California Attorney General Kamala Harris has filed suit against two bottled water makers and their bottle supplier for falsely claiming that the bottles are "biodegradable." The suit alleges that the claims are false, and their use violates California law. The suit calls for the bottles, tens of thousands of which are sold at retailers throughout California, to be pulled from shelves.

The lawsuit, filed in Orange County Superior Court, names bottled water producers Aquamantra and Balance Water, and bottle-maker ENSO Plastics. "These falsely labeled bottles pose several serious problems," said Mark Murray, executive director of Californians Against Waste. "Consumers are being deceived. The chemicals added to these bottles to theoretically allow them to break apart have zero environmental benefit. They simply cost consumers more and fill up our landfills just like any other bottle." The most serious and costly problem is the threat of contamination these chemical additives pose to California's 100 million dollar plastic recycling industry. For more information, contact Sandy Larson at .

Florida: Public school food programs transferred to state Department of Agriculture
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The U.S. Department of Agriculture signed off on legislation to allow Florida to transfer public school food and nutrition programs to the control of the state Department of Agriculture and Consumer Services. Lawmakers endorsed the change earlier this year but needed the approval of the USDA, which bankrolls the nearly $1 billion program. For more information, contact Mary Lou Monaghan at

Florida: Home grown food at schools
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In an attempt to show that school lunches are more than tater tots and pizza, the Florida Department of Education and the Florida Department of Agriculture and Consumer Services kicked off "Florida Grown School Lunch Week" to highlight the foods grown in Florida used in school lunches. The event had culinary demonstrations by staff who work with growers and schools and several examples of school lunches. For more information, contact Mary Lou Monaghan at

Michigan: MDVA members hosted 'Trick or Treat' candy line for legislators
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On Oct. 26, the Michigan Distributors and Vendors Association hosted a Halloween "Trick or Treat" candy line for members of the Michigan Legislature. Invitations were sent out to all members of the state Senate and House of Representatives. Although it was a busy afternoon/evening in Lansing, with receptions, fundraisers and dinners scheduled, over 80 legislators, along with two members of the Governor's staff joined in the fun. For more information, contact Pam Gilbert at

North Carolina: Provisions of new employment security commission suspended
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Gov. Bev Perdue suspended four provisions of a new law aimed at reforming the state's Employment Security Commission because they put the state in violation of federal legislation. Federal officials warned Perdue in September that the provisions threatened the eligibility of state employers to qualify for credit under the Federal Unemployment Tax Act, prompting her to veto the bill. State lawmakers overrode the veto but altered it to allow her to veto those specific provisions until they return to session in May. For more information, contact Mary Lou Monaghan at

Ohio: Tax amnesty program offers rare tax saving opportunity
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On June 30, Gov. John Kasich signed into law Am. Sub HB 153, Ohio's 2012-2013 budget bill. The legislation included "Temporary Tax Amnesty" that, under a certain set of circumstances, could provide significant tax savings. The general amnesty program will be conducted between May 1 and June 15, 2012. Personal income tax, vendor's sales tax, seller's use tax, corporate franchise tax, motor fuel tax, cigarette tax and others will be included. The program applies only to taxes that were due and payable as of May 1, 2011, which were unreported, under-reported or remain unpaid. If the taxpayer pays the full amount of tax owed and one-half of any interested that has accrued, within the May 1–June 15 time period, all applicable penalties and the other one-half of interest due will be waived. For more information, contact Pam Gilbert at

Oklahoma: All invited to legislative update Nov. 15
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The Oklahoma Vendors Association has invited all Oklahoma vendors to a legislative update by Greg Piatt at Johnnie's Charcoal Grill on Nov. 15, from 12-3 p.m. Greg Piatt is OVA's lobbyist who helped secure a victory on lowering the per machine tax imposed on all Oklahoma vendors. The OVA also extended a sponsorship/presentation offer for all suppliers in Oklahoma to attend. Please support your state association and see firsthand what working together can accomplish.

If you need accommodations, OVA has an agreement with the Fairfield Inn & Suites by Marriott — Oklahoma City Northwest/Warr Acres. If you are interested please cut and paste the following into your browser for $79 and up per night:

2 Queens:

1 King:

If you have any questions about hotel arrangements, please contact the hotel directly at 405-470-8484. Questions about the event will be answered by Mary Lou Monaghan at 678-916-3852 or

Tennessee: Highest sales tax collections since 2006
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Tennessee posted an 8.3 percent growth rate in sales tax collections in September 2011. That is the highest rate the state has seen since January 2006. For more information, contact Mary Lou Monaghan at

Utah: University study to determine ways to make healthier vending choices
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A study will begin this month at Utah Valley University in Orem to determine what impact clearer nutritional and health information on vending machine items has on buyers' food choices. Students, faculty and staff will become part of the study intended to help consumers make healthier choices.

Food items in five vending machines around campus will be marked with red, yellow or green stickers for about three weeks. Green items are the healthiest selections, lower in fat and calories. Yellow items have moderate fat and saturated fat, while red items are the highest in fat and calories. It's a research project of students and faculty in the Public and Community Health Department, who will collect information through November and release final data this spring. For more information, contact Sandy Larson at .

The National Automatic Merchandising Association

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WESTERN OFFICE: 80 South Lake Avenue, Suite 538, Pasadena, CA 91101, Voice: 626-229-0900, Fax: 626-229-0777

Keeping In Touch With NAMA - Legislative Edition
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