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Text Version   RSS   Subscribe   Unsubscribe  Archive   Media Kit   November 12, 2014

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The 7 best tips for using social media to grow sales
Business 2 Community
Social Selling is about reaching your target demographic at the right stage of their buying process with the right message using the right channels. Today's social media channels allow you, as a sales rep, to develop your own professional brand through various digital channels. Like anything, Social Selling requires the right kind of process, planning and dedication to ensure your success. Here is the process most commonly used by today's top performing social sales reps when developing their professional brands through social media and engaging their target audience to gain permission to sell to them.
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SPONSORED CONTENT


What's the big deal about motivation?
By Anne Rose
Thousands of books have been written about motivation. It's a popular subject for seminar presenters, talk-show hosts and magazine columnists. Researchers study and publish scholarly articles on the subject. So what's the big deal? Why does the subject of motivation merit this amount of attention? Because it's crucial to a successful organization. Motivation spurs your staff to action. It inspires them to perform above minimum expectations. But what is the best way to achieve it?
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


Sales managers — tips to fix the time sieve
Business 2 Community
Sales managers universally tell us that time is their most valuable asset — and they also tell us they are continuously "running out of time." So let's look at some of ingredients that make up the modern-day sales manager time sieve.
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How deep can marketing automation go into your CRM?
Clickz
This article presents a look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like.
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How to use email marketing to increase sales this holiday season
CIO Magazine
The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers. So what can businesses and marketers do to make sure their emails will be opened and clicked on before Christmas day? Dozens of email marketing experts share 12 can't-miss tips for making your email marketing deliver for the holidays.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

• Reduce fuel bill by 20%
• Increase employee productivity
• Improve driver safety

Learn more
 


5 tips to get your brand noticed online in 2015
Clickz
Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015.
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9 tips for building terrific mobile retail apps
Enterprise Apps Today
Creating mobile retail apps that engage consumers and increase sales can be tricky. From creating a strategy to getting the right features, these tips can help.
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  FEATURED COMPANIES
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Bringing innovation to the vended coffee segment with our new Rubi Micro-Cafe. Delivering coffeeshop quality and an engaging touchscreen experience, Rubi can elevate your business and help win new accounts. MORE

Contact Jim Craig for more information.


No more like gates: Rethinking your Facebook marketing plans
By Jessica Taylor
Just as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Facebook is taking down the "like gate." The social media platform will no longer allow companies to require a user to like a Page to gain access to content, contests, apps or rewards. After an abundance of like gating, Facebook found that the likes were not authentic because the increased number of likes would diminish after a promotion had run its course. What does this mean for your business?
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PRODUCT SHOWCASE
  MTN Products Factory Special

MTN is offering the new Nexus LXp cooler including the new eco3 filter with mounting bracket at a special introductory price of $199. The eco3 filter is NSF Certified for 1500 gallons. This cooler & filter combination special is for a limited time only! (base shown is optional)

www.mtnproducts.com
 


10 ways to become better at your job today
Forbes
With a still-tepid recovery and stagnating wages, many of us have a tough time feeling inspired to extend any extra effort at work . But if you can do a better job, you will put yourself in a good position to climb up the ladder should an opportunity materialize, or to move to a totally new job, in case you hear of an opening at another company. What's the best way to become better at your job?
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3 tips to keep your small-business values intact
The Arizona Republic
People often love running or working for a family business because of the tight-knit culture and the "non-corporate" feel. These characteristics can be easy to maintain when the organization is small, but that sometimes becomes more difficult to keep as the number of employees grows. If you're convinced that growth is the right path for your organization, consider these approaches.
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10 ways small business owners can improve their financial literacy
The Globe and Mail
As a small business owner, a deep understanding of your company's financial situation drastically improves your chance of long-term success. When you know exactly where you stand in terms of your financials, you can plan for the future and avoid common financial management pitfalls.
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4 tips for implementing a successful social sales program
Business 2 Community
Launching a social selling program may seem daunting, but you can increase your company's odds of launching a successful program by leveraging best practices from inception. Below are some tips that we at rFactr are proud to implement in each of our program launches.
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10 entrepreneurs share must-know tips for new founders
Business News Daily
When you're getting ready to start a business, you may think all you need is a great idea and the cash to make it happen. This is a good place to start, but there are so many other elements to startup success that entrepreneurs tend to overlook when they're caught up in the excitement of a launch. Ten successful startup founders and executives shared the best tips they believe every aspiring entrepreneur should know before starting a business.
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BEVERAGE NEWS


California's new coffee farm isn't your average joe
Grist
Amid reports that Arabica coffee beans could be extinct by 2080 and concerns that drought and coffee rust, a fungal disease, are driving up the costs of beans in Brazil, it wouldn't be surprising if caffeine junkies worldwide have started stocking their bunkers in preparation for the worst — the day when it may not be possible to start the morning off with a rockin' buzz anymore. But fear not, fellow bean counters. Research is starting to take off in California, and there's hope that one day farmers will be able to yield successful harvests in countries not traditionally known for growing coffee.
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The truth about coffee and tea: Which is really better for your health?
Salon
It's an age-old question: What's better for you, coffee or tea? Even back in the 18th century, inquiring minds wanted to know. Now, the question is finally answered.
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Bottled water industry has lowest water and energy use ratios among all packaged beverages
International Bottled Water Association
The results of a second benchmarking study released today by the International Bottled Water Association show that the amount of water and energy used to produce bottled water products in North America is still less than all other types of packaged beverages.
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Coffee companies going for the holiday cookie-coffee combination
The Boston Globe
This holiday season, it seems, is all about the cookie-coffee combination. Caribou Coffee just came out with the Gingersnap Cookie Mocha. Dunkin' Donuts is now out with two new drinks, the Sugar Cookie Latte and the Snickerdoodle Cookie Latte. And Starbucks, out with its first new holiday drink in years, this week is launching the Chestnut Praline Latte.
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Latin American coffee farmers prosper in a new partnership with Chick-fil-A
The Huffington Post
Coffee lovers take note: a new partnership has formed between Chick-fil-A and THRIVE Farmers. This partnership brings the first-ever specialty-grade coffee to the quick-service restaurant industry, and it is currently available at Chick-fil-A restaurants nationwide.
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Tea or coffee — which do YOU prefer? From weight loss to cancer prevention, we reveal the health benefits of both
The Daily Mail
Some people swear they can't wake up in the morning without a strong coffee, while others prefer to start the day with a nice pot of tea. But with the benefits and dangers of regularly consuming these drinks hotly debated each week, which is better for us? Now, a new graphic pitting the two against each other claims coffee and tea are good for you in different ways.
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How to make Cuban coffee
Boing Boing
Making Cuban coffee is an art that's passed down jittery generations. And now you can do it too. This article and video tell you everything you need to know.
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Cott to acquire water and coffee provider for $1.25 billion
The New York Times
The Canadian soft-drink maker Cott Corporation has agreed to acquire the parent company of DS Services of America, a U.S. direct-to-consumer provider of bottled water, office coffee and water filtration services, for $1.25 billion.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    6 reasons why authenticity results in more sales (The Huffington Post)
15 free online learning sites every entrepreneur should visit (Entrepreneur)
Can Apple win the mobile wallet war? (CNBC)
10 tips to handle difficult customers in your small business (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


CORPORATE SOCIAL RESPONSIBILITY


Customer data protection is a corporate social responsibility
ZDNet
It's time for businesses to start protecting customer privacy and data as conscientiously as they protect their own. Wait. No, better that that.
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The 5 dimensions of responsible leadership
INSEAD Knowledge
A changing world demands a new leadership style emphasizing societal impact and commitment to the common good.
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Supercharge your CSR commitments through employee engagement
TriplePundit
According to early findings of the Conference Board of Canada's second Canadian Corporate Community Investment Benchmarking report, employees are the drivers of reputation. Happy employees usually equal profitable companies. For these reasons, most companies are putting increased resources into improving their employee engagement metrics.
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Style vs. substance in corporate social responsibility
Forbes
Today, most companies at least pay lip service to the idea of corporate social responsibility and its close cousin, "cause-related marketing." The idea is that companies can — and should — do well by doing good. With few exceptions, not many would argue with that proposition. But the problem can be a fundamental one: a disconnect between reality and appearance — between style and substance.
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Keeping In Touch With NAMA
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