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Tips to network like a pro and grow your small business
The Huffington Post
People want to buy products and services from businesses run by people they like, know and trust. This means that as a small business owner, your personal network becomes your net worth in business. You must work at building great word of mouth about your business — to grow sales and encourage customers to come back for more. Growing your business with repeat customers will ensure it'll be around for the long haul. If you're not paying attention to building and maintaining your network, your sales will dry up, leaving you scrambling to find new customers. How do you create a new referral stream? You hit the ground running at networking events and build new relationships. Here are some tips to network like a pro and grow your small business.
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SPONSORED CONTENT


5 B2B cold calling tips that achieve sales results
Business 2 Community
"Success is where preparation and opportunity meet," said Bobby Unser, who is one of the 10 drivers to win the Indianapolis 500 three or more times. His words not only apply to finishing first on a racetrack, but also to sales people who strive for first-place results in cold calling. So, how do you prepare for success? Start with these cold calling tips.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


5 tips to help sales use marketing content and gain prospect trust
1to1 Media
As a B2B marketer, you are likely aware that for sales, there has been a dramatic shift from relationship selling to insight selling. Salespeople must now provide insights and personalized communications at each stage of the buying cycle to earn prospect trust. This presents a major challenge, as buyers are doing homework on their own and often engaging later in the process, and they are only engaging with a person and company with expertise they respect.
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Infographic: 6 simple steps a CEO can take to improve employee engagement
Business 2 Community
One of the easiest ways to improve your company's performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of that same organization.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

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How do leaders select the best talent?
By Betty Boyd
One of the fundamental issues a leader must face is hiring the right people for the organization. This sometimes can seem like an insurmountable task, but it is the leader's responsibility in doing the front-end work necessary in hiring the best person. So how do leaders select the best talent? Here are five key components to building an effective team.
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5 ways you can drive better employee engagement and healthcare consumerism
Forbes
Employers have many ways of influencing the behavior of their employees. They invest in technologies to improve communication and boost achievement by offering rewards. But can employers motivate workers to be healthier and make better healthcare choices?
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PRODUCT SHOWCASE
  MTN Products Factory Special

MTN is offering the new Nexus LXp cooler including the new eco3 filter with mounting bracket at a special introductory price of $199. The eco3 filter is NSF Certified for 1500 gallons. This cooler & filter combination special is for a limited time only! (base shown is optional)

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Press releases: Double the chance your release will be published
By Jeffrey Dobkin
When writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing products. So I ask myself in a more sober — I mean somber — moment, "If the press release works perfectly, what do I want the reader to do?" Only after answering that question do I write the release — specifically to fulfill the objective.
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BEVERAGE NEWS


As espresso rises, will 'Greek coffee' be left to the Turks?
NPR
Greeks have loved coffee for centuries. Today, they drink more per capita than even the French and Italians, and almost as much as Americans, and they may spend hours each week in cafes. They're proud of their coffee too, and if you call their rich, gritty signature brew "Turkish coffee" instead of Greek, you're practically asking for a fight in the Greek islands. But while coffee can be a matter of national pride, increasingly, the Greeks are sipping on a decidedly non-Greek brew: espresso. Chalk it up as one more sign of globalization.
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Potential super-antioxidant in coffee may protect against obesity
Yahoo Health
Past research has shown coffee is packed with antioxidants and their subsequent benefits, potentially preventing conditions like cardiovascular disease, Alzheimer's and Parkinson's. Now, a new study suggests a chemical compound found in coffee might protect against a host of obesity-related diseases, as well.
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Ivory Coast targets coffee production of 400,000 tons by 2020
Reuters
Ivory Coast aims to produce four times as much coffee as its current annual output of around 100,000 tons by 2020 under a new development plan, the agriculture minister said. Green Robusta coffee output in the West African nation, which is the world's largest producer of cocoa, peaked at 380,000 tonnes in 2000, statistics from the United Nations' Food and Agriculture Organization show.
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How you make your coffee matters
CNET
Depending on if you dig drip, French press, cold brew or prefer to single-pod it up, your method of coffee making has a measurable impact on flavor and quality.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The 7 best tips for using social media to grow sales (Business 2 Community)
What's the big deal about motivation? (By Anne Rose)
No more like gates: Rethinking your Facebook marketing plans (By Jessica Taylor)
10 entrepreneurs share must-know tips for new founders (Business News Daily)
5 tips to get your brand noticed online in 2015 (Clickz)

Don't be left behind. Click here to see what else you missed.


Single-serve coffee competition is brewing again
Daily Finance
Things are starting to heat up in the single-serve coffee market. Keurig Green Mountain continues to dominate this growing niche, but a big gamble on a new platform and hungrier competition are setting the stage for a more competitive future.
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Study: With coffee, cookies are out, coconut is in
The Boston Globe
We recently did something here on the latest coffee chain trend: coffee that tastes like cookies. These sounded a bit off to me. But now we have some evidence: Bottlenose, a company that tries to detect trends across social media platforms, recently did a report on fall-time coffee offerings. Results? Among consumers, cookies are on the outs; coconut is on the rise.
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Battered by falling prices, Kenya's tea farmers threaten to uproot
Reuters
Emerald-colored tea bushes blanketing the rolling hills of Nandi County have long provided a livelihood for small-scale farmers, helping make Kenya one of the world's biggest tea exporters. But ideal weather and bigger harvests, instead of producing bumper earnings, have led to a glut of Kenya's speciality black tea. The threat facing smallholders, who produce about two-thirds of Kenya's tea output, could spell broader trouble for the east African nation's economy.
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CORPORATE SOCIAL RESPONSIBILITY


HR's crucial role in sustainability efforts
Environmental Leader
Human resources should play a major role in company's sustainability processes, practices and strategies, according to MIT Sloan Management Review. They write that a good starting point is for HR to build sustainability into everything it does. For example, hiring should promote sustainability and the selection process should evaluate a prospective hire's commitment to contributing to sustainability activities.
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How to make a difference: Embedding CSR at the core of your business
Recruiter
There has been a lot of talk about the role of corporate social responsibility within a company, in particular on how it is shifting from being an add-on to the business to becoming an integral part of an organization's strategy. Indeed, there are many benefits to be gained from embedding corporate social responsibility in a business, from staff retention to improving profitability to increasing a company's competitive advantage.
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Social responsibility can influence what you buy — but should it?
Consumer Affairs
Should you buy a product just because the company selling it is donating a portion of the sale to a good cause? You certainly have plenty of opportunities to do so as more companies see linking to a popular cause as a way to do good and just maybe, boost sales and mollify their critics. While corporate philanthropy is to be applauded, it's worth noting that a company's use of corporate responsibility for marketing can have a manipulative effect on you.
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Keeping In Touch With NAMA
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