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Infographic: Tips for running an awesome holiday marketing campaign
Entrepreneur
The holiday season is almost here. Along with seasonal snacks, that means some serious shopping. Yet, just as there are many customers, there's no shortage of competition for those customers' limited funds. If only there were some sort of cheat sheet to help you make the most out of the gift-giving months ahead. Well, look no further. The folks at ShortStack have put together a handy guide with helpful insights into the mind of holiday shoppers in 2014. Find out how to make offers effective from social media sites and smartphones, as well as what websites need to offer for the biggest return on their online sales.
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SPONSORED CONTENT


Etiquette tips for traveling with the boss
Forbes
Dan Ruch was just out of college and taking one of his first-ever business trips with a senior colleague at Mindshare, a New York-based marketing firm. Figuring it was OK to get comfy on the flight to Atlanta, Ruch showed up at the airport in sweatpants and a t-shirt. The colleague was wearing a suit. Ruch felt mortified and learned his first lesson about business travel with a superior: Dress up for the flight. He's since flown hundreds of times on business, either with bosses or board members, and had to grapple with how to behave on airplanes, at hotels and on the ground.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


3 tips for repeat business ... this holiday season and always
Forbes
Want more business? Of course you do. Yet wanting more business from the same customers and actually getting repeat business from your customers isn't always as easy it may seem. So just what can you do?
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Cut through the clutter: Make your email marketing stand out this holiday season
Business 2 Community
It's that time of year again when inboxes are flooded with so many special offers, coupons, and "must-haves" that it's impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

• Reduce fuel bill by 20%
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• Improve driver safety

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How your business can get ready for Small Business Saturday
By Jennifer S. O'Reilly
Local businesses cannot survive without their customers and the revenue they generate with each sale. These small businesses get support from the generic public and community, but they can also support each other as well. With that in mind, American Express created Small Business Saturday in 2010, and Nov. 29 marks its fifth year of celebration. Black Friday is all about finding the best deals at major retailers, but the goal of SBS is to support small, local businesses during the holiday shopping season.
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PR tips for a new small business
Business 2 Community
A little press goes a long way for a new small business. But many startups won't have much of an advertising budget, so public-relations efforts will likely fall upon the owner and staff. Here are some tips for getting the word out and boosting your chances to earn attention from the media.
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PRODUCT SHOWCASE
  MTN Products Factory Special

MTN is offering the new Nexus LXp cooler including the new eco3 filter with mounting bracket at a special introductory price of $199. The eco3 filter is NSF Certified for 1500 gallons. This cooler & filter combination special is for a limited time only! (base shown is optional)

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3 tips for maximizing content ROI
CRM Magazine
According to a new report by the Content Marketing Institute, 70 percent of surveyed marketers say they are creating more content than they did just one year ago. Yet only 30 percent of the content that marketing teams put together is actually used by sales. With this divide between content creation and use, it's no wonder that sales and marketing have been searching for ways to better understand and measure the effectiveness of their content. Unfortunately, there's not always a solid relationship between good content production and making a sale. This does not have to be the case. There are ways to directly test which pieces of content are being used by sales, and, as a result, which pieces are most commonly linked to a purchase. Following are three tips for measuring content ROI.
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BEVERAGE NEWS


Arabica coffee ends at 4-week high on weather worries
The Wall Street Journal
Arabica-coffee prices climbed to a four-week high as uncertainty about the weather in top grower Brazil continued to fuel worries over the size of the 2015 harvest. The worst drought in decades reduced the size of the 2014 crop in Brazil, the source of one-third of the world's coffee and about half of the world's arabica beans.
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Nespresso's guide to cooking with coffee beyond desserts
The National
Coffee with your lunch or ­dinner is common enough, but how about coffee in your lunch or dinner? Coffee is a natural fit in sweets and desserts (think tiramisu), but it's increasingly showing up in savory dishes as well. To capitalize on this, the ­coffee-producing giant Nespresso has developed a Nespresso Chef Academy Program where, for the past five years, more than 400 chefs have learned ways to enhance their cuisine using Nespresso's grand crus.
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Eye-opening tips on pleasing coffee and tea lovers
North American Precis Syndicate via The Hutchinson News
Any time is the right time to treat the coffee or tea lovers in your life to an unexpected gift, but the holidays provide an excellent excuse to show them how much you care. Follow these tips and soon you’ll be known as having the gift of gift-giving.
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How much do we spend on coffee? This infographic will tell you (Spoiler: It's probably too much)
Bustle
A few bucks here and there for a cup of coffee on the go might not seem like much — but have you ever wondered exactly how much you spend on coffee? Good news (or bad news, depending on your point of view): Personal finance site Mint has some answers in the form of a handy infographic. Spoiler alert: It's probably too much.
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Arabica coffee slides after USDA raises Brazil forecast
The Wall Street Journal
Arabica-coffee prices posted their largest drop in a month on a better-than-expected outlook for this year's supply of the beans from Brazil. The U.S. Department of Agriculture raised its forecast for production from the world's top coffee grower, surprising traders who had expected a smaller crop after Brazil's worst drought.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 B2B cold calling tips that achieve sales results (Business 2 Community)
Tips to network like a pro and grow your small business (The Huffington Post)
Single-serve coffee competition is brewing again (Daily Finance)
5 tips to help sales use marketing content and gain prospect trust (1to1 Media)
How do leaders select the best talent? (By Betty Boyd)

Don't be left behind. Click here to see what else you missed.


CORPORATE SOCIAL RESPONSIBILITY


From corporate social responsibility to business model innovation
INSEAD Knowledge
CSR teams face formidable internal competition when chasing capital expenditure within their organisation, particularly when moving into untested markets. Compassion, enlightened self-interest and an innovative approach can make CSR projects a viable part of your business operation.
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Corporate social intrapreneurship: Why the most common strategies aren't good enough
Forbes
While the label "corporate social intrapreneur" is a torturous construction, behind it lies an idea that is easy to understand: seeking social and environmental change by trying to change the way companies work. Corporate social intrapreneurs — as opposed to many of their colleagues in CSR or sustainability departments — often work without an internal mandate, but rather pursue positive social change through their own individual agency.
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Marketers: It's time to crowdsource your corporate social responsibility programs
Advertising Age
Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from their corporate largesse. In the best of cases, these decisions are informed by some sense of the mission or purpose of the companies in question. In many more cases, the choices reflect nonprofit names that look good on paper, aren't controversial, or are simply the ones the company has been giving to for as long as anyone can remember. In the worst cases, charities are selected based on the chairman's golf partners. This antiquated portrait, and the long-standing conventions governing corporate social responsibility, are striking not only in their datedness, but in how increasingly isolated they are from what is happening in almost every other aspect of how companies are trying to engage with customers and society at large.
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Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Roni Moore, NAMA VP of Marketing & Communications, 312.346.0370, ext. 239   

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