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8 tips for planning your small business' 2014 marketing strategy
Search Engine Land
While the holiday season is undoubtedly a busy period for small business owners, it's important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of the competition?
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Drafting a written collections policy is good for business
By Nate Budde
While sometimes overlooked — or just noticed but ignored — a strong collection policy is an important piece of a complete and thorough credit policy. A well-conceived collection policy, coupled with a detailed lien policy, will save a business much of the time and expense taken up by the litigation that sometimes seems necessary to get paid. Some collectors and collection agencies have rightfully gained a less-than-stellar reputation, and it's understandable if companies want to keep the collections process in-house. Either way, a good in-house or outsourced collection program can benefit your bottom line.
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BEVERAGE NEWS


With a twist, Immerset looks to change pour-over coffee
CNET
Small things can make a big difference. Obviously this is true with coffee. The little bean transforms easily into a robust popular beverage that shows no sign of slowing down. If anything, coffee is gaining steam; new ways to brew the dark elixir of life seem to sprout up every day. Sometimes, like coffee itself, all it takes is a little change to make a big difference. The Immerset Kickstarter campaign takes two traditional methods for brewing coffee and gives them a twist. Literally. A small, helical valve is the secret to what inventor Chic Kelty thinks will make a big difference in how people enjoy coffee at home or in a café environment. The addition of the valve changes a simple pour-over coffee cone into something more resembling a French press.
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17 gifts for coffee lovers
Los Angeles Times
There's probably a coffee gift that's perfect for anyone on your holiday list, whether that person is inclined to make coffee with a manual dripper or is more interested in pods, is someone who drinks Intelligentsia espresso or sips Dunkin' Donuts mocha mint, downs three coffees a day or prefers coffee in cake form. Here are 17 caffeine-inspired gifts for those who love (or even just like) coffee.
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PRODUCT SHOWCASE
  Little Debbie's Bakery Fresh Pastries

All Little Debbie products are now available as pre-ordered bakery fresh pastry with your vend distributor. This includes Mini Donuts, Zebra Cakes and Swiss Rolls. Distributors may also be stocking top-sellers like the Oatmeal Cream Pie and Nutty Bar. Call your distributor today to place your order (or pre-order) for Little Debbie snack cakes.
 


The Coffee Bean & Tea Leaf names new CEO
KPCC-FM
The Coffee Bean & Tea Leaf recently named a prominent Dunkin' Donuts executive as its new CEO. John Dawson will take over the reins as CEO of the Los Angeles-based coffee and tea chain on Jan. 1. Dawson last served as global development officer for Dunkin' Brands, where he oversaw day-to-day operations for franchising, development and construction. He was key in Dunkin's rapid expansion and will be an asset to Coffee Bean, analysts said.
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PRODUCT SHOWCASE
  GPS Tracking System Ensures Fleet Efficiency & Safety

• Reduce fuel bill by 20%
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How coffee prices affect the profit in a cup
DailyFinance
When investors trade on the commodities exchange, they largely deal with fungible goods. A bale of cotton from Farm A is replaceable with a bale from Farm B. In most cases, consumers treat coffee like this, and on the commodities market, investors trade it as if it were fungible. That doesn't mean that it always is, though, and while the price of Arabica beans has been falling on the market, bean prices for specialty coffee companies have remained firm.
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Coffee goes under the microscope
The Wall Street Journal
It's a question that nags at you: Is the coffee in this bag really the coffee on the label? Leslie Josephs joins MoneyBeat with a look how retailers are trying to ensure quality from farm to store.
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Brazil coffee aid may fund crop switching as prices slump
Bloomberg
Coffee farmers in Brazil, the top producer, may get funds to grow other crops and the option to sell more of their output at subsidized prices as part of aid measures the government is considering after prices plummeted.
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Coffee shop holds food drive for tip jar thief
USA Today
A man was caught on camera stealing from a tip jar. But instead of pressing charges, a local coffee shop is choosing to host a food drive. If you saw the surveillance video from the Nervous Dog Coffee Bar in Stow, Ohio, you would probably think it was a Christmas grinch stealing from these hard-working baristas.
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To find out how to feature your company in the NAMA News Brief and other advertising opportunities, Contact Tom Crist at 972-402-7724

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Tea maker moves to Maine to launch new drink
Business Sun Journal
Jay Lombard was a soda junkie with a thirst for something healthier. Overweight, inactive and living in New York, he was horrified by the ingredients in commercial soda. The avowed root beer lover bought a seltzer machine to make his own. But the flavor packets they sent him were even worse. Riddled, he says, with carcinogens. "There is nothing out there for flavoring soda naturally," said Lombard. So he rummaged around his kitchen and settled on tea. Brewing up a strong pot, he added seltzer water and a delicious, new tea drink was born.
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Coffee spread falls from record on Vietnam sales; cocoa retreats
Bloomberg Businessweek
The premium robusta coffee for delivery in January commands over the March futures fell from a record on rising sales from Vietnam, the world's leading producer of the variety. Cocoa retreated. The beans used to make instant coffee and espresso for January delivery climbed to as much as $60 a metric ton above the March futures, a record since the spread started trading in July 2012.

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Now even your coffee-brewing tools are going tech
VentureBeat
Coffee brewing is getting more complicated and more nuanced and people absolutely love it. So, it's no wonder that Cupertino-based Acaia has created a digital scale that brings the "art" down to a science.

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Cold-brew coffee gaining popularity
StarNews Online
While the method has been around for centuries, few techniques in the world of coffee preparation have enjoyed a mercurial rise in popularity like cold brewing. A way to extract much of a roasted bean's flavorful compounds while leaving behind a considerable portion of acidity, cold brewing involves steeping coffee grounds at room temperature in cool water for as long as 24 hours before filtering.

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Rimini readies to host World Barista Championship in 2014
Global Coffee Review
The world's best baristas will gather in Rimini next June when the Speciality Coffee Association of Europe, together with its sister company World Coffee Events, host the prestigious World Barista Championship. The flagship competition will take top billing at World of Coffee 2014, a three-day coffee event which is set to attract more than 5,000 leading international coffee professionals and suppliers to the Italian city from June 10-12.
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  FEATURED COMPANIES
Advertise here!

To find out how to feature your company in the NAMA eNewsletter and other advertising opportunities, Contact Tom Crist at 972-402-7724.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 simple questions to help ensure effective employee evaluations (Forbes)
Cold-brew coffee gaining popularity (StarNews Online)
How to brew super-strong coffee at home without a fancy machine (Business insider)
Controlling blood pressure with hibiscus tea (The Seattle Times)
How much coffee should you drink every day? (The Weather Channel)

Don't be left behind. Click here to see what else you missed.
 
Keeping In Touch With NAMA
Colby Horton, Vice President of Publishing, 469.420.2601
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Brie Ragland, Content Editor, 469.420.2639   
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