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January 07, 2015

 




NAA News


Dallas Morning News to launch community media training programs
The Dallas Morning News aims to boost audience engagement with the launch of two programs that will equip Dallas residents with resources to become citizen journalists. These initiatives will involve handpicked contributors to report on topics ranging from health to food and social issues.
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Five answers with Susan Page, USA Today
"I am an optimist about the future of news. The barrage of information now available from, well, everywhere, only increases the need for sources people trust to tell them what's happening and why, to put developments in context, to hold the powerful accountable."
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Statement from NAA CEO Caroline Little on the deadly attack of Charlie Hebdo
More than 250 years ago, the French political philosopher Montesquieu wrote that political liberty, "is a tranquility of mind arising from the opinion each person has of his safety." Today, political liberty suffered a horrible blow with the deadly attack at the offices of Charlie Hebdo, a satirical newspaper published in Paris.
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SPONSORED CONTENT


Is your news organization planning to start or expand fact-checking efforts?
The American Press Institute has developed guidelines for implementation and best practices and can arrange custom training. To receive a copy of the materials or learn more, please contact Jane Elizabeth, API's senior research project manager at jane.elizabeth@pressinstitute.org. API's Fact Checking Project aims to assist news organizations in developing and improving fact-checking journalism, particularly in preparation for the 2016 election cycle.
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What 2 demographic trends mean for newspapers
As the U.S. population transforms, newspapers have new opportunities to build their readership. Newspapers may find new readers by reaching young minority men and women through mobile technology. Survey findings suggest that smartphones and tablets may serve as robust "news consumption tools" for minority groups.
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Chasing clicks: Metrics should support a strategy, not be a strategy
Much has been made of new capabilities — often more imagined than available — to track each and every reader, guiding them to the very thing they most want to see. And publishers are doing everything they can to optimize their experiences to wring out more clicks and more time-on-site, the two numbers most sought after by their advertisers.
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Business Models


Tribune newspapers are using the AP again
JimRomenesko.com
In January of 2012, the Chicago Tribune and six other Tribune-owned papers dropped the Associated Press for Reuters. "We hope they'll return to AP as their circumstances change," the wire service's spokesman said at the time. Tribune's no-AP arrangement was working out just fine, according to a Poynter story that ran just five months ago.
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Why aren't more newspapers cutting the number of days they print each week?
Nieman Lab
The start of a new year seems to be a good time to rehash the old question: What if newspapers just gave up their print editions and went digital-only? Could they survive? As many had done before, in 2012, Frédéric Filloux (digital operations director of Groupe Les Echos and co-proprietor of the estimable Monday Note) took a crack at the question in a column on how to make money from digital news.
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Why papers gave up on parenting sites
Net News Check
Despite the popularity of parenting sites, newspapers have largely ceded the territory to independents including an army of mommy bloggers, reports Diana Marszalek. Experts say low barriers to entry and a wealth of competition largely deterred papers from staying in the parenting game, though some, like The St. Louis Post Dispatch and The Rockford Register Star have found there is still opportunity with the right formula.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Advertising


Survey: Existing customers, not new ones, more important to publishers
Folio
As advertising continues to be challenged, publishers are turning to their subscribers and customers for new revenue opportunities. In doing so, lifetime value models change and acquisition costs become more acute. Even so, many publishers are only now discovering that there are many nuances to increasing per-customer revenue.
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Newspaper and magazine websites looking to mobile in video ads fight against YouTube
The Independent
Leading British newspaper and magazine websites have seen a significant slowdown in video advertising growth as they struggle against the might of YouTube but are looking to mobile to fight back against its global rivals, industry research showed. Online video ad revenue increased just 5 percent in the third quarter against 70 percent in the same period a year ago, according to the Association of Online Publishers and Deloitte.
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Why is the New Yorker printing scammers' ads?
BuzzFeed
Free pet scams are almost as old as those emails from supposed Nigerian princes who just need a few hundred dollars to send you millions in return. They say the pet is free, but you have to pay several hundred dollars for supposed vet bills, or change of ownership papers, or to have the pet shipped to you the next day via air mail from some far flung location.
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Competitors


Facebook extends mobile mission, buys app maker Wit.ai
MediaPost
Facebook just made its first purchase of the New Year, and it signals an interest in voice-activated services. For an undisclosed sum, the social giant is now the proud parent of Wit.ai — a 2-year old start-up that specializes in natural language-powered apps. Wit.ai boasts a network of more than 6,000 participating developers.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


When is a media company also a tech company? It's complicated
GigaOM
Elizabeth Spiers is the former editor-in-chief of Mediabistro, co-founder of Breaking Media and the founding editor of Gawker, so it's worth paying attention to a recent blog post she wrote about the top five mistakes that digital media entities make when launching something new. But one of her points in particular stuck out for me, and that was the one about media companies that think they are technology companies, just because they happen to have a proprietary content-management system.
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A brief history of the decade that saw social media redefine the 'mainstream' news outlets
Scroll.in
It is the biggest natural disaster in living memory. It killed 2,300,000 people in 14 countries. The 2004 Indian Ocean tsunami struck at a time when many were busy with Christmas holidays. It was exactly 10 years ago. There is a lot for the world to remember and learn, but for many of us it is also an anniversary of another kind. When the tsunami struck, bloggers Peter Griffin, Dina Mehta, Bala Pitchandi, Sunil Nair, Angelo Embuldeniya and others got the TsunamiHelp blog going.
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Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Digital


5 things we learned about content in 2014
Digiday
Last year was a big one for "content," that corporatized term for what we used to call articles. It's a horrible, bloodless word, yet one we can't seem to help using. Facebook, brands and content recommendation engines — like Taboola and Outbrain, which refer us to things from "around the Web" — influenced what we saw and clicked on.
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When content becomes a virus, the viral scientists ultimately win
GigaOM
The week or so between Christmas and New Year's is always a slow period, even on social networks like Twitter, but one article made my feed light up despite the slowdown, at least for the media folks that I follow: namely, a piece in the New Yorker about Emerson Spartz, a 27-year-old entrepreneur the magazine refers to as the "King of Clickbait."
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Can Apple do for wearable ads what Facebook did for mobile?
Ad Week
TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company to reveal a programmatic offering for wearables in the last few months, coming on the heels of FitAd's debut with Amtrak.
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