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Journalists report the facts, giving their readers and viewers the details they need to make informed decisions about their lives and the world around them. While they are usually background players, in recent weeks they have taken center stage, not as the storytellers, but as the story. During Super Bowl LIII, The Washington Post highlighted this point in an ad about the value of journalists to our democracy.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Op-Ed by News Media Alliance President & CEO David Chavern, originally published in The New York Times on January 31, 2019 — Facebook and Google have been brutal to the news business. But this primarily reflects a failure of imagination. The tech giants are the world's best distribution platforms and could be an answer for journalism instead of a grave threat. As readers have shifted to digital sources, the two companies have taken a large majority of online advertising revenue. More important, the platforms now act as "regulators" of the news business — determining what information gets delivered to whom, and when. With the flick of an algorithmic finger, those two companies decide what news you see and whether a publisher lives or dies.
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The News Media Alliance 2019 adXchange conference will be held at Bally's Hotel in Las Vegas on February 27-28, immediately following Mega-Conference. This event offers a cost-and-time-saving opportunity for members to have private one-on-one meetings with advertisers and agencies. Alliance members receive complimentary registration to adXchange. You must register to attend. Note: adXchange and Mega-Conference require separate registrations. The deadline to reserve a room in the hotel room block is this Thursday, February 7. Click here to register for adXchange. Member login required.
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To be successful in today's digital landscape, publishers must prioritize the customer experience and pursue a strategy that reduces friction and builds engagement and loyalty among their readers.
The Washington Post is the industry standard for this approach, adopting a relentless focus on the customer and becoming one of the most read news brands in the world. On the morning of Wednesday, February 27 at Mega-Conference, hear about this evolution from Scot Gillespie, the newspaper's chief technology officer, as we delve into the in-house technology that powers it.
Register now.
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Each year, communications marketing firm Edelman conducts a global study to understand trust in institutions and governments worldwide. Edelman's new study, released in January, builds on its legacy of assessing how trust impacts brands, market sectors and broader trends by surveying over 33,000 individuals in 27 different countries. While this year's study probed less into trust in media and journalism than previous years, there are still key findings that the news industry can use.
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On January 29, House Antitrust Chairman David Cicilline (D-RI) once again underscored the need to preserve critical access to trusted, high-quality news, as he committed to re-introducing the "Journalism Competition and Preservation Act." The bill, as it was introduced last Congress, would provide a limited safe harbor for news publishers to collectively negotiate with Facebook, Google and other platforms for better business arrangements. News Media Alliance President & CEO David Chavern said, "We applaud Chairman Cicilline for his commitment to journalism. We strongly supported his safe harbor bill last Congress, and we are thrilled he remains committed in his new role. We look forward to news publishers having a seat at the table with the platforms in the near future."
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization — from reporters to social media managers, advertising directors to CMOs and publishers — are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials first, before they are released to the public. Click here to become an Alliance Insider.
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USA Today
By any measure, the media is in crisis. Trust in the news media is at historic lows. Bad actors have hijacked social media platforms to spread false information. Just last Thursday, Facebook and Twitter removed hundreds of accounts tied to misinformation campaigns originating in Russia, Iran and Venezuela. Meanwhile, news outlets including Gannett as well as BuzzFeed, Vice and HuffPo, have been forced by financial pressures to lay off thousands of journalists in the past few weeks.
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The New York Times
The New York Times Company generated more than $709 million in digital revenue last year, growing at a pace that suggests it will meet its stated goal of $800 million in digital sales by the end of 2020.
The results prompted the company to set another lofty target: "To grow our subscription business to more than 10 million subscriptions by 2025," Mark Thompson, the chief executive, said in a statement announcing the company's fourth-quarter financial results.
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INMA
Last November I attended the INMA Consumer Engagement Summit held in Miami. Attendees came from a wide cross section of the publishing industry, from small news brands to well-known brands like USA Today and The New York Times.
As I sat through the conference, I heard jargon: "acquisition," "retention," "average revenue per user," "lifetime user value," "churn reduction," "propensity modelling."
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Philly.com
If you think that Facebook and Google pretty much control the Internet, you're right — at least when it comes to advertising.
And that can be bad news to some smaller firms, particularly ones that run afoul of Google and Facebook's oftentimes draconian advertising rules that restrict the promotion of potentially controversial merchandise and services such as unregulated drugs, certain "adult" products, pay-day loans and weapons.
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AdAge
When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York on Tuesday, she did not mince words: The social network is not here to save their businesses.
Facebook's head of global news partnerships was addressing an audience of print media professionals at the American Magazine Media Conference, many of whom are struggling to thrive in an era when Facebook and Google, and increasingly Amazon, have taken the lion's share of digital advertising dollars.
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AdAge
Unilever's effort to rid itself of influencers with fake followers hasn't made much difference, at least for its Dove brand, according to a new report. And despite the industry's concern about fakes, the report, from analytics firm Points North Group, says spending on influencers continues to snowball.
Unilever Chief Marketing and Communications Officer Keith Weed said in June that the company would stop working with influencers who buy fake followers.
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WAN-IFRA
Anita Zielina is just starting her new role as Director of Innovation and Leadership at the Craig Newmark Graduate School of Journalism at the City University of New York, but she will be back in Europe in early April to talk about accelerating digital transformation in media organizations at the Digital Media Europe conference.
At CUNY, she is founding a leadership program together with Jeff Jarvis and Sarah Bartlett.
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Reynolds Journalism Institute
Like many journalists, I can remember when I first thought about pursuing a career in the field.
As a teenager, I loved writing and reading well-done stories, and I often found them in the newspaper. By the time I reached high school, I was reading The Detroit News and The Detroit Free Press everyday, and out of that, a sense of calling to the profession simply grew within me.
But like many others who grew up during the glory days of newspapers, I must say I never envisioned the kind of innovations that technology has brought to journalism.
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Poynter
The forces facing local news aren't all bad.
Report for America is putting more reporters in local newsrooms. ProPublica's adding local investigative journalists. And in the last three years, the Associated Press has worked with member newsrooms to localize data stories. On Monday, the AP shared the results of a project it started to get localized data to local newsrooms and help journalists make the best use of it.
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