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May 4, 2011
 
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NAA News


Report

Newspapers see Web traffic, single-copy surge with Osama bin Laden coverage
While the nation — and the world — buzzed with news of Osama bin Laden's death, U.S. newspaper websites experienced surges in traffic. On the print side, production teams added extra editions and saw substantial bumps in single-copy sales. A new NAA report documents individual member newspapers' experiences and strategies for handling increased demand on both the print and digital sides of the business. MORE




Webinars

Real estate: It's all about the buzz
How can newspapers use social media to recapture lost readers? Real-estate shoppers are going far afield and to the Internet. Their housing desires and needs have changed. Their searches are broader and their reliance on networking has increased. Register now for our May 11 webinar and find out how newspapers can compete.

Learn how to reach younger readers
Younger readers, who represent the largest generation since the baby boomers, remain a challenge for news media. The NAA Foundation’s May 12 webinar offers ideas for developing and offering products that deliver the information younger readers want in formats that engage and attract them. Sign up today!

Case Study

Autotrader.com's evolution provides lessons
Over the past 10 years, Autotrader.com has successful transformed from a newsprint brand to a full-fledged Internet company with 16 million unique monthly visitors. It’s a strong case of an industry responding well to the threat and opportunities provided by the Web. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Advertising


Sales growth the big surprise on Wall Street
The Associated Press via Google News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies have found a new way to surprise analysts: They're selling more stuff. More

Coupons are more popular than ever
Detroit Free Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Coupons are back to stay, industry officials say. The recession was so painful, they believe, it permanently changed spending habits, and consumers will continue snipping, organizing and redeeming the vouchers even after household budgets and the economy recover. More

Successful Daily Deals Program?
Join The Washington Post, McClatchy, Scripps, Lee Enterprises and more who switched or chose Second Street's Deadline Deals platform.

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Digital


Newspaper sites reach two-thirds of net users
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Buoyed by dramatic events in Japan and the Middle East, newspaper websites reached approximately two-thirds of all Internet users in the first quarter, according to the latest comScore figures released by NAA. More

Social media advertising to quadruple
Nashville Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media advertising revenue, which totaled $2.1 billion in 2010, will grow to $8.3 billion annually by 2015, according to Texas-based media consulting company BIA/Kelsey. More

Competitors


AOL News will no longer produce original content
FishbowlNY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This does not mean that the AOL News brand will cease to exist, but that all of the content will be produced and overseen by the Huffington Post team. More

Google experiments with news
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google has been testing a new format for its news page. This design gets a little more social by displaying expandable sections with related stories about the subject, highlighting movable modules. More



Time Inc., Apple reach deal on iPad subscriptions
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazine publisher Time Inc. has reached a deal with Apple to make all of its iPad editions available for free to print subscribers, signaling a possible resolution to an impasse between Apple and publishers. More

Business Models


Newspapers have the stories that matter
The Plain Dealer    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
It's no revelation that people get a lot of their news and information from the Internet. Newspaper folks don't (or shouldn't) run from that reality. More
 
 
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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