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Sep. 18, 2013

 




NAA News

Senate Judiciary Committee passes shield bill

Last Thursday the Senate Judiciary Committee passed by a bipartisan 13-5 vote the Free Flow of Information Act (S. 987), which would enable journalists to protect confidential sources and the public's right to know. A compromised definition of "covered journalist" offered by Sens. Dianne Feinstein (D-CA) and Dick Durbin (D-IL) was also adopted by the committee. The definition applies to individuals who do journalism regardless of their medium of distribution and, importantly, includes a "safety valve" that would grant broad discretion to federal judges to deem individuals covered by the law even if they don't otherwise fit into the definition. NAA is leading a coalition of more than 70 media companies and journalism organizations advocating for a federal shield law. NAA will continue to work for passage of the shield bill by the full Senate and the House of Representatives.
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NAA applauds Senate Judiciary Committee for passing shield law protecting confidential sources and the public's right to know

Caroline H. Little, president and CEO of the Newspaper Association of America, issued the following statement in response to the passage of the Free Flow of Information Act today by the Senate Judiciary Committee: “The Newspaper Association of America applauds the Senate Judiciary Committee for passing this shield law, which is a critical first step toward protecting the public’s right to know. As recent events have clearly demonstrated, it is essential to protect both the freedom of the press and our national security through a balanced law that applies across all federal circuits. This bill will preserve the integrity of the news gathering process while still ensuring effective law enforcement. We believe this legislation deserves the continued bipartisan support of Congress, as it received in previous years.”
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NAA Webinar: The Strategic Issues in AAM Reporting
Thursday, Oct. 10, 2 p.m. ET
The Alliance for Audited Media has announced a series of changes that will impact circulation and audience reporting for most newspapers starting this fall. The changes have an overall strategic theme that includes adapting to the changing multi-platform media landscape, improving the timeliness and quality of data for newspaper advertisers and streamlined auditing reporting procedures. The solution for most newspapers will be to replace the traditional publisher’s statement with an AAM Consolidated Media Report. Members of the NAA Audience Metrics Committee and AAM staff will provide the strategy behind the adoption of the new reporting opportunity and how newspapers can prepare for the transition. This new reporting format provides newspaper that opportunity to report their total audience across multiple platforms and products beyond the traditional circulation metrics. Registration is Free for all NAA members.

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Business reviews now available on NAA Vendor Links
MultiView
Nearly seven out of 10 people read online reviews before making a purchase. And in the business-to-business world, reviews are even more important in the decision-making process. To help in your purchasing decisions, we are pleased to announce that we’ve now incorporated business reviews into our NAA Vendor Links. Now you have the opportunity to share your experiences about a company’s products or services with your fellow colleagues, or read what others have to say about a potential future vendor. And to help build our database of reviews, we’re offering you a chance to win a trip to Hawaii just by writing a review! Visit NAA Vendor Links to search for a company and write a review.
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Advertising


Storytelling ads — or native advertising — may be journalism's new peril
The New York Times
Joe McCambley, founder of The Wonderfactory, a digital design firm, helped build the first banner ad back in 1994. It was a much-maligned innovation that grew like kudzu until it had all but overwhelmed the consumer Web, defining its look and economics for years to come. Now the new rage is “native advertising,” which is to say advertising wearing the uniform of journalism, mimicking the storytelling aesthetic of the host site.
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PRODUCT SHOWCASE
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The definition of advertising has never been more unclear
Adweek
What we might term the ideological landscape of advertising has become so varied it’s downright contradictory, even contentious. There are those who insist advertising is and must be social — absent social connectivity a message can no longer be heard. There are those who say advertising is and must be mobile — without a connection to place, it is irrelevant to the sales process. Others say advertising is and must be a utility — it must serve a consumer’s needs, and not just inform.
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FTC to examine native advertising more closely
Adweek
Publishers that may be playing fast and loose with native ads, blurring the lines between ads and content, shouldn't be surprised that eventually the Federal Trade Commission would take notice. Worried about whether consumers are confused by native ads or sponsored content, the FTC scheduled a workshop Dec. 4 to do a deep dive into the popular practice, bringing together publishing and advertising industry reps, consumer advocates, academics, and of course, regulators to explore the consumer protection implications.
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Top advertisers boosted spending 4.8 percent in 2012
BtoB
The top 50 B2B advertisers spent almost $4.3 billion on B2B ads last year, up 4.8 percent over 2011, according to an analysis of ad spending data from Kantar Media. The figures include estimated B2B ad spending in business magazines, consumer magazines, newspapers, Internet (display ads only), outdoor, radio and television.
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Brokers, agents back in the advertising game
Inman News
Real estate advertising is back. After declining in 2011 and 2012, the amount brokers and agents will spend on advertising is expected to climb 13.2 percent to $12.5 billion in 2013. The study showed that the amount brokers and agents will spend on newspaper ads in 2013 ($1.7 billion) — the category expected to capture 13.6 percent of their ad dollars, the second-most of any other category — is still free-falling, down 62.9 percent from $4.6 billion in 2011. But the study also reveals that print is not dead.
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Competitors


Video site Upworthy closes $8M round, will build revenue through sponsored conent
TechCrunch
Upworthy, the media site aiming to make videos with a message go viral, has raised $8 million in Series A funding led by Spark Capital, an early investor in Tumblr and Twitter, along with Catamount Ventures, Uprising, and the Knight Foundation. With this latest round of funding, Upworthy is taking a new focus on building revenue streams through its editorial content, which it had only dipped a toe into up to this point.
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PRODUCT SHOWCASE
  The Largest Marketing & Distribution Company in the U.S.

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Meat Beacon, the 'Netflix for news'
Forbes
Would you pay $5 a month to support your favorite writer? What if doing so gave you access not only to that writer’s articles, but also to a large and growing body of exclusive work from like-minded journalists? That’s the idea behind Beacon, a new startup that catchily describes itself as a sort of “Netflix for news.”
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Social advertising: How Twitter can compete with Facebook
Fast Company
Twitter announced recently that it had filed for an IPO, which for many drummed up memories of a similar announcement that Facebook made last year. It makes sense to compare the two companies. Both make money by learning their users’ interests and allowing advertisers to target those users accordingly. Both are social media tools. As of recently, both make use of hashtags. But if both companies offered up exactly the same advertising opportunity, Facebook would be a clear choice.
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Sprint buys Handmark to boost its advertising services
All Things Digital
Wireless carrier Sprint said Sept. 16 it is buying mobile app developer Handmark. Kansas City-based Handmark, which is located not far from Sprint’s Overland Park, Kan., headquarters, is a mobile name that dates back to the Palm Pilot era when it shipped games and other software for handheld computers. More recently, Handmark and its OneLouder Apps unit have expanded into creating advertising-related services.
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FEATURED ARTICLE
TRENDING ARTICLE
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FTC to examine native advertising more closely
Adweek
Publishers that may be playing fast and loose with native ads, blurring the lines between ads and content, shouldn't be surprised that eventually the Federal Trade Commission would take notice. Worried about whether consumers are confused by native ads or sponsored content, the FTC scheduled a workshop Dec. 4 to do a deep dive into the popular practice, bringing together publishing and advertising industry reps, consumer advocates, academics, and of course, regulators to explore the consumer protection implications.

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Publishers enlist editorial staffers on behalf of advertisers
AdAge
Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers -- such as Mashable and Mental Floss -- are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.

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The New Yorker goes native
Digiday
Like many publishers before it — from the digital kids at Gawker and BuzzFeed to the more traditional types at the Atlantic to Forbes — the New Yorker has begun running content on behalf of brands. But unlike those who set the stage a year or so ago, there has been little fanfare around that fact that one of the most prestigious publications in print has gone native.

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Digital


What does 'mobile-first' mean to publishers?
Digiday
Publishers increasingly toss out the phrase “mobile-first,” even though there is no consensus on how to define the term yet. The phrase has been used to refer to anything from responsive design, to bigger images, to less clutter, to short-form content. It can mean a focus on video or a focus on social. It means a lot of things to a lot of people. Digiday spoke with several premium publishers about what mobile-first means to them.
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Twitter co-founder Evan Williams lays out his plan for the future of media
TechCrunch
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.
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Adobe, MPA unveil metrics for digital publications
MediaPost
Consumer and advertiser interest in digital publications is growing fast, but audience metrics for digital magazine audiences have remained scattered and inconsistent. Adobe and the MPA, The Association of Magazine Media, hope to change all that with new, standard metrics for digital publications, unveiled over the weekend as part of Adobe’s Digital Publishing Suite.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Publishers enlist editorial staffers on behalf of advertisers (AdAge)
Bezo's reveals native intent for Washington Post (AdNews)
No more free digital access for People print subs: New options are $112 to $200 per year (paidContent)
New Report: Essential Elements for Insert Integrity and Coupon Security
The New Yorker goes native (Digiday)


Don't be left behind. Click here to see what else you missed.


Business Models


How a magazine in Canada struggling to survive four years ago is now celebrating its 10th anniversary issue
Globe and Mail
The Walrus magazine reversed its path from 2009 by pursuing many different revenue generating sources. The Walrus is no longer just a magazine; it is a “multiplatform brand that finds expression in a tablet edition, a blog, podcasts, e-books, a series of short non-fiction films, speaking events and sometimes even a cruise through the Northwest Passage,” writes Simon Houpt. “We don’t have an advertising department anymore, we have a sales department,” says Shelley Ambrose, the magazine’s co-publisher and executive director of The Walrus Foundation.
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WAN-IFRA releases paid-content report
News & Tech
The World Association of Newspaper and News Publishers released a new report -— Paid Digital Content: The Journey Begins — out of its Shaping the Future of News Publishing project. The report was designed to help news publishers design and implement paid content business models. “In the future, we will see more complex paid content models than we see today,” the report reads. “And in the end, it’s not which paid content model you chose that matters. What really makes the difference is how well the chosen method is deployed.”
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'Can you help?': Media startups find models for journalism without ads
PandoDaily
NSFWCorp is one of several startup publications experimenting with business models to try to make quality journalism sustainable in the mobile era of the Internet. If you believe Business Insider CEO Henry Blodget – and, in this case, I do – we are now in a “golden age” for journalism, in which the costs of news production and dissemination are lower than ever before, and the proliferation of mobile devices has made it possible for any news organization to reach readers all over the planet at any time of the day, all without the constraints of the print age. The only problem, as Blodget points out, is that the business side is yet to catch up.
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Behind newspapers' social media efforts
Media Life Magazine
When The New York Times web site went down last month, the paper began publishing story updates on Facebook and Twitter so as to keep people up to date on the latest world developments. That’s just one way social media has become an integral part of newspapers’ audience growth strategy. A new study from Unmetric, a social media benchworking company headquartered in New York, finds that newspapers’ Facebook and Twitter accounts see big growth tied to news events.
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Thompson and Thomson: The newspaper pseudo-CEO phenomenon
The Guardian
Who's in charge, really in charge, in a news operation? This has always been a loaded question. The historic battle in news management has traditionally been between the newsroom and the business side – the editor versus the ultimate executive. But the best drama now isn't between church and state, as the divide was once called, but between ego and alter ego.
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NAA Updates

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