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Should you quit and start your own business?

If you are thinking about it and have been for a while, then the answer is probably yes. Making the move, however, can be fraught with challenges. In addition to the operational steps — like market research, feasibility studies and business plans — there are...

source: By Catherine Iste
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French fashion icon Pierre Balmain said, "Good fashion is evolution, not revolution." And the same holds true for branding an organization. I've found that one of the significant differences between large branding agencies that work with big brands and Fortune 500 companies...

source: Forbes

Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching...

source: Business 2 Community

Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number...

source: Harvard Business Review

Business today is inseparable from technology, particularly from the utilization of technology for business purposes. Technology is affecting virtually every industry on the market in more ways than one, and it will continue to do so as we enter 2020.

source: Newswire

There’s no doubt now that AI works, and it can work very well indeed – as a technology, at least. And as one of our recent research projects reported, AI-based machine learning is increasingly being used to automate complex processes such as logistics planning...

source: Computer Weekly

When I reflect on my journey into entrepreneurship, I think about the factors that have been central to my success and how I can better leverage them in the future. One key to fruitful entrepreneurship is the ability to recognize and take...

source: Forbes

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