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How often should you update your small-business blog?
Small Biz Trends
Running a small-business blog makes a lot of sense, marketing-wise. It's great for SEO because search engines love websites with a steady stream of fresh, quality content. It's great for engagement because visitors enjoy looking forward to new articles, resources and information on a regular basis. So, how often should you update your blog?
US small-business owners see glass as half-full
The Associated Press via Gulf News
Many small-business owners are saying they're ready to hire.
That's the finding of a survey released by Bank of America. Thirty-one percent of the participants in the survey said they plan to hire during the next year. They include many owners who are optimistic about prospects for their businesses over the next 12 months. More than half said they want to hire workers to handle an expected increase in sales.
US Air Force has billions set aside for small business, tech needs
The Business Journals
With more than $18 billion in work targeted at small business over the next few years, the message couldn't be any clearer: Large companies better look to include small businesses when they try to sell to the Air Force Life Cycle Management Center. The Life Cycle Management Center, with about 26,000 employees across 77 locations, is responsible for management of Air Force weapon systems from their inception to retirement. So where will most of the center’s money flow in the coming years? Executive director Patsy Reeves outlines these nine technology areas, which are expected to be the main source of business activity.
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New health care proposal is 'bad policy' and 'short-sighted'
As President Barack Obama announced new rules allowing insurance companies to extend noncompliant health care plans into 2014, Katie Vlietstra, Director of Government Affairs for The National Association for the Self-Employed, the nation's leading advocate and resource for the self-employed and micro businesses, has called the Administration's new proposal "bad policy." The announcement by the White House comes a day after officials at the Department of Health and Human Services released enrollment numbers for the first month in the Affordable Care Act's showing a dismal 106,185 enrollees.
IRS plans to step up small-business audits
The head of the IRS's small-business unit said his division expects to move from focusing on audits of small corporations to partnerships. During a speech at the American Institute of CPAs' National Tax Conference in Washington, D.C., Faris Fink, the commissioner in charge of the IRS's Small Business/Self-Employed Division reportedly told attendees that his unit would make a top priority of auditing the tax returns of partnerships and other pass-through entities.
Tips to help you become media savvy
Creating word-of-mouth buzz often involves the media, whether through national print publications, a local TV station, or bloggers. Journalists are always looking for content, but they are much more likely to cover attractions that are media friendly. If you follow these 10 essential tips for becoming media savvy, it does not take too much money — or too much effort — to be a destination that garners press.
3 low-cost online marketing options for small-business owners
Business 2 Community
When you're running a small business in this kind of economy, you don't have room for unwise or overspending. Every dollar has to be accounted for and if allocated for marketing purposes, should make a nice return on investment for you. Generally speaking, the more targeted your marketing efforts are, the more success you are going to have not only generating leads but generating leads that end up in conversions. Here are three ways that you can use inbound marketing to increase your leads and ultimately, your sales.
Tax code overhaul could put small business at risk
National Center for Policy Analysis
Small-business owners might be right to worry about a tax code overhaul. It turns out small businesses benefit most from some of the breaks that could be at risk, new research suggests. Those include the domestic-production deduction; accelerated depreciation deductions; and some retirement-savings breaks.
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Confessions of a miser: The thrill of profit
By Bob Fortune
Frugality, thrift and good budgeting can and will lead to profit — financial profit as well as human and social thriving. It's worthy to point out that profit and frugality do not oppose themselves. The origin of the word frugality is "fruit" or "to bear fruit." And the fruits of a successful business are wildly exciting. Profit allows companies to purchase assets to grow revenue, increase earning power for staff, share their wealth with charities and offer more perks to employees.
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SBA's online portal now accepting 2014 National Small Business Week Awards nominations
The U.S. Small Business Administration's online portal is ready to accept nominations for its 2014 National Small Business Week Awards, including the annual Small Business Person of the Year award. Since 1963, National Small Business Week has recognized the outstanding achievements of America's small businesses for their contributions to their local communities and to our nation's economy.
Small Business Saturday: Not just for retailers anymore
It may seem like retailers have a lock on Small Business Saturday. Traditionally, it's a day for shoppers to support their local businesses while holiday shopping but what's often overlooked are the many non-retail businesses that fit into a consumer's daily life. Where's the love for the plumber? The consultant? The home health care agency and the auto repair shop?
Giving e-commerce customers what they want
Endicia via Entrepreneur
E-commerce is a $231 billion industry. To compete, companies need to suss out customers' changing wants and needs and adjust their logistics programs to match. This infographic from Endicia breaks down what shoppers value in online shopping so your company can plan accordingly.
The what, who and how of small-business database access and use
As small businesses and startups just start to emerge and build on initial proposals and structures, there are some basics that often get lost in the mix. One of these is the specific game plan for database use. That's use, not development or acquisition. The kinds of problems that entrepreneurs and small business leaders face are different on a case-by-case basis. Some businesses secure contracts but find they lack support and can't figure out how to use database products and services. Some neglect the process altogether until they realize that their needs for data are bigger than their idea people previously thought. Any of these kinds of situations can lead to serious operational challenges in how a growing business moves forward based on the use of important data.
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