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In this issue...
  • Senators lobby both sides of postal moratorium
  • Personalization, personalization everywhere and not a drop to drink
  • Real estate broker sees postcard responses rise 46 percent
  • 12 reasons to fuse direct marketing and video marketing now
  • Operation Medicine Delivery shows 'postal option is a viable way to get medicine to the public'
  • Have you forgotten about the value of direct mail?
  • Leveraging QR codes
  • Sen. Levin: Reform bill an important step in preserving Postal Service
  • Postal Service ad creates national buzz for small West Michigan company

  • Senators lobby both sides of postal moratorium
    The Hill    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    With a Postal Service moratorium on closing facilities set to expire in less than two weeks, senators have lobbied the agency to both slow down and press ahead with its consolidation efforts. Almost half of the Senate's members have now called on Postmaster General Patrick Donahoe to extend the moratorium, after the chamber passed its postal legislation recently. More



    Personalization, personalization everywhere and not a drop to drink
    Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    There's no doubt about the fact that personalization has changed the landscape for direct marketers. We're helping companies achieve a robust return on investment every day with personalized acquisition and retention campaigns. More

    Real estate broker sees postcard responses rise 46 percent
    Chief Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46 percent. The postcards are part of an integrated marketing program including email and social media. More

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    12 reasons to fuse direct marketing and video marketing now
    intro60    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Tried and true direct marketing formulas plus online video equal your next powerful marketing opportunity. Blending direct marketing sales approaches with online video, where 40 billion videos are watched monthly, can showcase your products and services, build trust, close deals, and raise money. Here are reasons to fuse together the power of direct marketing with online video. More

    Operation Medicine Delivery shows 'postal option is a viable way to get medicine to the public'
    Security Management    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    U.S. Postal Service and public health officials are pleased with the initial results of Operation Medicine Delivery, the first test run of a program to distribute emergency antibiotics to a population after a widespread biological attack. More

    Have you forgotten about the value of direct mail?
    The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    All businesses want to engage in sophisticated multichannel marketing, but many are forgetting about the power of direct mail as a vital element of their media mix. As we reported earlier this year, a recent Direct Marketing Association study found that 93 percent of marketers using multiple channels indicated they have attempted to integrate their messaging, but only 27.4 percent of these said their efforts are 'effective'..." More


    No QR Code? - No Problem.


    Join AddressVision for a Webinar on May 10 and learn how to realize the USPS summer mobile discount with your already printed IMb®.


    Leveraging QR codes
    Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Mobile marketing has become an essential component of the overall direct marketing experience as more consumers adopt smartphones and tablets. As the technology has evolved, run-of-the-mill mobile marketing practices such as SMS and push notifications have given way to more sophisticated practices such as quick response, or QR, codes and location-based services (LBS). More

    Sen. Levin: Reform bill an important step in preserving Postal Service
    Postal News Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Sen. Levin writes, "In late April, the Senate approved an important bill to reform the U.S. Postal Service. Though the bill was not perfect, it makes important changes to help the Postal Service adapt and thrive in the 21st century. And it includes an amendment that I helped write that I believe will help protect postal facilities in Michigan and across the nation from unjustified closures." More

    Postal Service ad creates national buzz for small West Michigan company
    Mlive.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Never Enough Auto Accessories is riding high after a U.S. Postal Service advertising campaign featured the speed shop in glossy magazines such as National Geographic, History Channel, Popular Photography and Scientific American. It's not where shop owner Brad Vlastuin would spend his advertising dollar. He sells custom hot rod parts to do-it-yourself gearheads around the world via his website, NeverEnoughAuto.com and his warehouse store in this tiny Newaygo County, Mich., village. More


     


    NPF Postal Industry Forum

    Colby Horton, Vice President of Publishing, 469.420.2601
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