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Postal Service considers customer experience improvements
Direct Marketing News Share    
The U.S. Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said at a Mailers Technical
Advisory Committee meeting. "A major goal of mine is that I want us to provide a better customer experience," said Patrick Donahoe, deputy postmaster general and COO, who will become postmaster general Dec. 3. More
US Postal Service facing 'most serious threat in its 200-year history'
Post & Parcel
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Senior congressmen on both sides of the political divide have said the latest financial results from the U.S. Postal Service underline the need for "comprehensive" reform. The U.S. Postal Service unveiled its figures for the fiscal year ending Sept. 30, posting an $8.5 billion loss for the 12 months.
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2011 changes for domestic mailing services
TMCNet
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The Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual to incorporate standards for the introduction of Address Information System services, for the discontinuation of rigid flats claiming flats prices, and other clarifications.
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Mail Green remanufactured postal ink cartridges are comparable in quality, performance and reliability to those manufactured by the original equipment manufacturer (OEM). Mail Green ink cartridges for Pitney Bowes, Hasler, Neopost, Data-Pac and HP are recycled, earth-friendly and cost at least 30% less than the OEM. more
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US Postal Service relaunches direct mail
website
Direct Marketing News
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The U.S. Postal Service relaunched its how-to direct mail website delivermagazine.com
recently. The updated site, a companion to the U.S. Postal Service's print magazine on direct mail and multichannel marketing, Deliver, features a simplified layout and a downloadable smartphone application.
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4 reasons to revive the bulky direct mail piece
MarketingProfs
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"Just a few years ago, I could count on receiving a mailbox full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," writes Dean
Rieck at Direct Creative. "Thick #10's, fat 6x9's, and beefy 9x12's once stood atop the mountain of attention-grabbing communication." Although the recession and a shift to online marketing channels made direct mail seem expensive and outdated, it hasn't gone away - for one simple reason: "What people are discovering is that traditional media, including direct mail, still work. That includes the big direct mail piece," according to Rieck.
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To save Postal Service, modernize
Politico
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If you stand on the corner outside New York's Penn Station, you will see this inscription above the entrance to the United States Postal Service Building: "Neither snow nor rain nor heat
nor gloom of night stays these couriers from the swift completion of their appointed rounds." The inscription doesn't say anything about e-mail, the Internet, Facebook, Twitter, FedEx or UPS keeping couriers from their rounds. But times are changing. People are moving into the 21st century - and it's time the U.S. Postal Service did as well.
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Direct marketing goes digital
NZBusiness
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We all understand the value of building that all-important one-to-one relationship with customers. But making that connection can be time consuming and a bit hit and miss - unless you
have professional help. This is where direct mail organizations come in. Not only do they have access to reams of data about your potential customers, they can offer a range of creative ways to connect with them. These can include personalized color brochures that promote web-based marketing campaigns as the worlds of print and digital combine.
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Choose Stamps.com for your busiest shipping months. Instantly retrieve customer orders from eBay®, Amazon®, and MORE. Batch print all your labels and automatically postback tracking numbers to your store. |
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How to select the best database software
Inc.
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Databases are about more than columns and rows. Whatever type of business you're running, you'll likely need a way to house data you've collected and, whether it's a simple mailing list
or an extensive product inventory, you'll want to maximize that data. Here's a few tips to help you choose the best database software for your business.
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5 tips that could save your direct mail campaign
RISMedia
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Are you worried that your direct mail campaign is stalling? Even though changes may be in store, you are probably closer to success than you ever imagined possible. By following the five tips below, you can save your direct mail campaign from disaster, and subsequently use this marketing strategy to increase sales and profits.
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Reader's Digest to begin sampling campaign as it aims to grow readership by 200,000
The Drum
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An extensive consumer sampling campaign has been launched by Reader's Digest as it aims to increase its circulation by 200,000. The magazine
will distribute free copies of its 160-page issue as it aims to grow its circulation numbers from just over 400,000 to a target of 600,000, the largest sampling campaign it has ever undertaken.
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Direct mail marketers should innovate, says expert
ThomsonLocal
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Chris Bibey, owner of MailMarlin.com, observed that people receive lots of direct mail every week, meaning that companies must do something to stand out. For example, he suggested that businesses send out sales letters or brochures if their competitors in the area are only utilizing post cards. Elsewhere, Bibey urged marketers to show consistency in their email campaigns in order to improve response rates.
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Using internet marketing to drive stronger catalog sales
MultiChannel Merchant
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The majority of catalog sales are now placed online. As a result, it is critical to not only review the catalog proof for accurate item numbers and prices, but to review it from an Internet marketing perspective as well. Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing.
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Federal Government employees and Military Service Members switch to T-Mobile and take advantage of 4G Speeds, Affordable Smartphones, 15% discount on monthly service, Waived activation fee.* (*some restrictions may apply, some offers expire 1/18/11) Call T-Mobile now 1-877-426-2024 and reference your Government or Military affiliation. Already using T-Mobile? Call 1-877-453-866.
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Advertising Magnets are the most requested promotional tool for today’s top advertising! Use a calendar magnet as a valuable tool to keep your logo highly visible all year long. Our calendar magnets are made in the USA. Please call for samples! 1-800-642-6384
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For parcels up to 60 kg
The checkweigher EC-M-SL-3-SI-Basic is specially construed for the integration into transport lines (e.g. distribution centre).
• Transport speed: up to 1,2 m/s
• Weighing range: up to 60 kg
• Accuracy: from +/- 50 g
More info
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MMS remanufactured ink cartridges provides high quality performance equal to the OEM, at savings of 50% and more.
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