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9 leadership traits of successful entrepreneurs
Very few people know their own leadership style or strengths and weaknesses, for that matter. But that's a mistake. From leading a company to hiring workers, you necessarily must know what you're good at and what, if anything, you need help with to properly meet your company's goals. One might argue that your leadership-development efforts may be more valuable for achieving startup success than building business skills. But, of course, leadership skills aren't always innate.
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Share your competitive advantage through social media
Big Marketing for Small Business
Being in charge of a small business means constantly competing against the big guys. As a smart business owner, you need to keep your competitive advantage in mind constantly; it should be ingrained in your strategy, and evident on all fronts. This holds especially true when it comes to marketing online, since that's where much of our focus goes. Social media is now one of the most effective ways for you to communicate with your customers, and provides some great opportunities for relaying your competitive advantage to your audience.
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Create more interactive events
Cyriel Kortleven writes, "As a speaker (and sometimes a host), I have had the chance to attend a lot of conferences. While some were very good, most were quite boring. What made the difference? Event organizers who paid attention to these three elements: Making sure people could connect, enabling them to share knowledge and experiences, and creating an atmosphere full of good 'energy.' It's not hard to do — even simple interventions can turn a boring, regular event into a great event."
Make your ideas contagious
As leaders we need to understand how to make our ideas catch on. This is most effectively done through word of mouth and social influence. It's more persuasive than advertising and is more targeted to an interested audience.
Study: Cutting business travel can hurt profits
Businesses that continued to send employees on the road during the recession were more profitable than those that cut back on business travel, a new study out today has found. The study, conducted by Oxford Economics and commissioned by the U.S. Travel Association, attempted to show how travel can affect a company's bottom line just as businesses are starting to once again spend money on trips to meetings and conferences.
Could identity theft impact your small business?
Small Business Technology
Millions of people each year are impacted by identity theft a statistic that now includes small businesses, according to the Small Business Administration. Crafty thieves are coming up with creative ways to scam small business owners. In fact, according to the Ponemon Institute, 60 percent of small businesses have had at least one data breach in the past year, emphasizing the importance of having identity protection in place. Valuable customer data and inside information can be leaked through these data breaches, damaging your company's reputation and potentially costing business.
Conferences need to focus more on learning design and less on information transfer
Recent research shows that conference organizers should focus their conference education efforts more on learning design and less on delivery of information. Too often, conference organizers and meeting professionals secure speakers to present specific topics and then think their job is done. Their focus is completely on the content and the delivery of the information. Research is showing that those steps are not enough.
Tomorrow's leaders will be flexible, selfless and ready to collaborate
Those are the findings of an exhaustive study that asked 64,000 people in 13 countries to identify qualities they want in those at the top. Here, one of the report's co-authors examines what that means for the future of leadership.
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Money-saving business travel tips
During your business travels, you may encounter weather ranging from 100 degrees and 90 percent humidity to 35 degrees with wind and rain. You may need to dress casual, business casual, in a suit and tie and need workout clothes as well. You may also have to travel in planes, trains and automobiles as well as tubes, subways, buses, cabs, trolleys and often by foot for three or four miles to get to your destination. All of this can be exhausting, but the following eight tips will make your business travel easier and cheaper.
Stay hungry: Reawaken your entrepreneurial drive
American Express OPEN Forum
On Monday mornings do you leap out of bed motivated and excited to start the day? Or are you pinned to the mattress by the sheer weight of despondency, like Road Runner squashed under an Acme boulder? The good news is that both extremes are normal and healthy for anyone running a business. Use the following tricks to get your passion back and be re-inspired.
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