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Innfo Weekly News
225-year-old Berkshire County, Mass., inn destroyed by fire
WTEN    Share   
An historic building in Western Massachusetts has been destroyed following an early morning fire. The fire started around 4:00 am at the Egremont Inn in South Egremont, Mass. No one was hurt in the fire, but now more than 225 years of history, dating back to the Revolutionary War, have literally gone up in flames. More
Planning board greenlights Ocean Park, Calif., B&B
Santa Monica Mirror    Share   
The Ocean Park neighborhood in Santa Monica, Calif., will now become the home of a new bed and breakfast facility that will be located in a city landmarked building. The property contains a four-bedroom craftsman beach house which was built in 1905 and was designated as a city landmark in June of 2007. More
Enforcement key to B&B bill
Honolulu Star-Bulletin    Share   
Many bed and breakfast homes that have been operating illegally would gain approval under a bill before the Honolulu City Council. Any proposal that is intended as a compromise settling the dispute over the renegade units will not be sufficient unless full enforcement is assured. More
The demise of SEO won't be caused by personalization
Search Engine Watch    Share   
A few people at the Search Engine Strategies Conference in Chicago, including some panelists on stage and many influential members of our industry, made it seem like personalization will mean the death of SEO. Aside from the obvious easy jabs from paid search extremists whose model would predict growth as a result of less emphasis on organic search, others seemed to lean a little too far toward fear mongering. More
Looking ahead: 2010 e-mail marketing trends
BtoB Magazine    Share   
If the recent StrongMail "2010 Marketing Trends" survey is correct, online marketing spending will be up in the coming year. According to the report, 89 percent of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50 percent of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 1725, surveyed 1,057 business executives. More
Couple brings 'casual, fun' personality to B&B
Highlands Today    Share   
Comedian Stu Cassell and his equally gregarious wife, Mary Rose, packed up their stuff and drove from their St. Louis, home to a new life in a homey 1925-era bed and breakfast overlooking Lake Verona in Avon Park, Fla. The Cassells had to choose between a B&B in Montana and the Lake Verona Lodge in Avon Park. It was a no-brainer. More
Morning couscous with oranges and dates
The New York Times    Share   
This is a delicious way to enjoy couscous. You can reconstitute the couscous the night before and keep it in the refrigerator overnight. All it will need in the morning is a steam in the microwave and the addition of the oranges. More

PAII Corner

Deadline tomorrow to submit your nomination for the 2010 Champion Award
PAII    Share   
PAII is introducing the 2010 Champion Award. This award is bestowed upon individuals who or entities which have succeeded in working on behalf of the bed and breakfast industry — local, regionally, nationally, internationally — and have garnered through a significant victory for innkeepers within the past 12 months. For example, the nominee could have had legislative or regulatory success, the creation of an indispensible benefit for innkeepers, or a public relations breakthrough that elevates the role of the innkeeper or profile of our industry.
Submit your nomination today and tell us who you think has been a champion for the industry. More
Go beyond your Web site and learn to use new media to market your inn effectively
WCMH-TV    Share   
Takes place at the 2010 Innkeeping Conference & Trade Show, Austin, Texas
In this all day workshop on Monday, March 8, you will learn about the benefits, challenges and rewards of using "new media" to market your inn. From the basics of using your blog effectively, to the best ways to utilize social platforms like Facebook and Twitter — we will cover some of the biggest "buzz" products and services out there today. See how others have used new media successfully, and some great examples of what not to do. Learn how to use video to promote your inn, how Google and Microsoft are changing search, and the tricks to using some great free tools to gain exposure for your inn and your area. See what's on the horizon — where things are going and how you can keep your inn on the forefront. See examples of some great tools to make managing this mess easy and efficient — even how to share some of the responsibility with your staff! Limited seating available. More

Upcoming Industry Events

Jan. 10-13, 2010
2010 Mid-Atlantic Innkeepers Trade Show & Conference
Hot Springs, Va.

Jan. 17-19, 2010
Tri-State Conference - Indiana, Ohio and Kentucky
Louisville, Ky.

Jan. 31 Feb. 2, 2010
InnSpire Conference & Trade Show
Napa, Calif.

Feb. 78, 2010
Bed & Breakfast Inns of Missouri Conference
Columbia, Miss.

Feb. 2224, 2010
The Soft Side of Innkeeping - hosted by the Bed & Breakfast Association of Arkansas
Morrilton, Ark.

Feb. 28 March 1, 2010
Bed and Breakfast Association of Virginia Innkeepers Gathering and General Meeting
Charlottesville, Va.

Feb. 28 March 2, 2010
Annual Illinois B&B Association Meeting
Springfield, Ill.

March 811, 2010
2010 Innkeeping Conference & Trade Show
Austin, Texas

April 18-20, 2010
Minnesota Bed and Breakfast Association Conference
Minneapolis, Minn.

Complete schedule of events

Innfo Weekly News
Ben Maitland, Director of Advertising Sales, 972.402.7025  Download media kit
John Medellin, Content Editor, 469.420.2628  Contribute news
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