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The 4 C's of effectively marketing to moms

Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some...

source: By Emma Fitzpatrick
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Dazzle camouflage is not subtle; the in-your-face style popularized in WWI seems more suited to a modern art gallery than a battle zone. Now, in commemoration of the Great War, a 1918 relic floating on the banks of the Thames in England...

source: Gizmodo

The House has passed legislation broadening a federal tax law that makes it cheaper for retailers to remodel their stores. Lawmakers voted 258-160 today to make "bonus depreciation" permanent, and granted the National Retail Federation’s request that it be expanded...

source: National Retail Federation

Capitalism with a conscience. The purpose-driven economy. Social entrepreneurship. By whatever name you...

source: By Michael J. Berens

Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn't always about giving a person information about a product. Oh sure,...

source: Marketing Land

Sherwin-Williams Co. said its second-quarter earnings jumped 13 percent as revenue growth was driven by higher sales volume in its paint stores and benefits from acquisitions. The results were in line with the higher end of the company's expectations, while its outlook for...

source: MarketWatch

It made sense when the U.S. Environmental Protection Agency banned lead in many consumer products in order to protect children. The agency banned lead in gasoline, in paint and in plumbing products that convey drinking water. This all started in the 1970s. When lead was...

source: Contractor Mag

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