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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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Le Président & PDG de PIJAC Canada, Louis McCann, prendra sa retraite après 40 ans de service dans l'industrie des animaux de compagnie, desquelles 27 ont eu lieu au sein de cette organisation. Louis a été le...

source: PIJAC Canada

Le Conseil consultatif mixte de l'industrie des animaux de compagnie du Canada (PIJAC Canada) assure une direction et une communication entre tous les secteurs de l'industrie des animaux de compagnie. Nous voulons offrir...

source: PIJAC Canada

The Pet Industry Joint Advisory Council of Canada (PIJAC) provides leadership and communication between all sectors of the pet industry. Our goal is to give member businesses the tools and support they need to be a successful and responsible pet business. We provide critical...

source: PIJAC Canada

PIJAC Canada President & CEO, Louis McCann will be retiring after 40 years of service to the Canadian pet industry, 27 of which have been with the association. Louis has been the face of Canada’s industry dedicating his professional...

source: PIJAC Canada

One Vancouver startup is wagging its proverbial tail quite happily today. GoFetch has announced a $3.4 million round of funding. The new funding comes from a currently undisclosed set of angel investors and venture capital firms and will go towards fuelling expansion...

source: TechVibes

The Human Animal Bond Research Institute (HABRI) and the North American Veterinary Community (NAVC) has launched a new certification course for practicing veterinarians, veterinary nurses and veterinary practice managers - Human Animal...

source: News Dog


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