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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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As 2017 starts to draw to a close, let's start looking back on some of the wild and wonderful things that have happened around Canada this year. In this slideshow, we bring you 10 wild, weird, cute and incredible Canadian animal stories we've seen in 2017.

source: MSN

The ability to offer a unique and innovative mix of products has always been an important competitive strength for pet specialty retailers. But as other retail channels and online outlets increasingly seek to carve out their own slice...

source: Pet Business

Clean label has been a trend in both pet food and human food for several years. Now Innova Market Insights, as part of its annual list of human food trends for the year ahead, has elevated it and expanded it to a more encompassing concept that it calls mindful choices. Or,...

source: Pet Food Industry

This and That Canine Company Inc. (This & That Canine Co.), a Canadian industry standard in the natural pet treat category, is proud to announce Dan Collins as the company's Vice President of Sales. Collins' responsibilities will include implementing a groundbreaking sales...

source: PIJAC Canada

L'administration de la mairesse Valérie Plante entame une réforme du règlement sur le contrôle animalier, qui interdit l'acquisition de chiens de type pitbull à Montréal. Elle donne ainsi suite à l'une des promesses faites par Projet Montréal...

source: Radio-Canada

Valérie Plante’s administration is moving ahead with a campaign promise to scrap Montreal’s ban on pit-bull-type dogs. Craig Sauvé, a city councillor and an associate member of the executive committee responsible for animal control, said on Friday...

source: Montreal Gazette

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