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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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A Vancouver veterinarian has been honoured with a national award for her part in the rescue of hundreds of exotic birds, including several species of parrots. Anne McDonald, owner of Kitsilano's Night Owl Bird Hospital, received the Canadian Veterinary Medical Association's...

source: Straight.com

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer...

source: Small Business Trends

Nous travaillons depuis des années pour faire tomber les barrières commerciales qui vous empoisonnent la vie, et nos efforts ont payé : l’Accord de libre-échange canadien est enfin entré...

source: FCEI

After years of CFIB's advocacy, the Canadian Free Trade Agreement came into effect on July 1! This is a great gift to the country on the 150th anniversary of Confederation, but there is a lot of work to be done before trade barriers actually fall.

source: CFIB

North America aquarium accessories is expected to be one of the largest aquarium accessories market due to the high penetration rate in the region in 2016. In terms of pet fish ownership US and Canada aquarium accessories accounted for...

source: OpenPR

With experts predicting families who have been evacuated from British Columbia's wildfires could be unable to return home for weeks, Canadian pet retailer Pet Valu has donated $100,000 worth of products to help animals...

source: CISION


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