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Marketing to the dog-lover lifestyle can mean big business

We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc.

source: By Jon Kurtz
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Over the past few years, digital marketing has become a major priority for many small businesses. Previously a "nice to have," digital marketing is now a "must have." The proliferation of social media and online services like...

source: Small Biz Trends

Grooming is an art form. Ask any groomer, and they'll tell you that grooming is so much more than just shampooing and clipping. It's a skill that requires education on the latest tools and techniques. It's a practice that is physically demanding and equally as rewarding. Jill...

source: Pet Age

At Mars Inc., every day is a take-your-dog-to-work day. The food manufacturer allows employees to regularly bring their dogs into its three office locations in Canada and provides several benefits to pet owners. The company's headquarters in Bolton, Ont., have a courtyard...

source: Benefits Canada

Western Canada’s leader in the production of raw food for pets, Red Dog Blue Kat, is attending PIJAC’s National Pet Industry Trade Show. Showcasing their Red Dog Blue Kat raw food for dogs...

source: PIJAC Canada

Known for its high quality premium pet food and commitment to sustainability, Petcurean, is expanding its popular NOW FRESHTM line with stew and pâté recipes for dogs and cats, made with 100 percent fresh wild salmon, turkey or pork in nutrient-rich turkey bone...

source: PIJAC Canada

La Ville de Montréal accorde un délai de trois mois aux 520 propriétaires de chiens de type pitbull à qui elle avait demandé le mois dernier de se départir de leur animal, faute d’avoir terminé à temps leur démarche pour...

source: Le Devoir


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