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Home   About   Membership   Conferences and Events   Reggie Awards   Store Feb. 3, 2011

Insights, Trends

Welcome to PMA's new eNewsletter, The PMA-Link, a revised version of The PMA SmartBrief. We will continue to send you this weekly eNewsletter every Thursday with the industry news and integrated promotion marketing campaigns we think are of importance to you. This new format provides more flexible reporting (i.e., no limits on number of articles and headings), so as to provide coverage on the most relevant news of the week. We hope you enjoy this weekly communication and welcome your feedback.

Bonnie Carlson

Annual Marketing Conference
PMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We are excited to announce PMA's 100th Anniversary Annual Marketing Conference on April 5-6 at The Fairmont Hotel in Chicago. This year's theme is "Game Changers: The Marketing Conference of Big Wins and Bold Thinkers" and we have a notable line-up of speakers and topics. The structure of the conference is to have eight C-level speakers inspiring you with their game-changing stories both mornings, with a deeper dive each afternoon on the "how" to be a game-changer. The afternoons have three themes: Changing Behavior, Changing Business Models, Changing at Retail and there are a total of 15 break-out sessions. The conference addresses all the timely themes of our times – shopper marketing, social media, green marketing, global marketing, multi-cultural marketing, marketing in a poor economy – with a combination of established brands and new technologies. In addition, there are white paper presentations each morning and an added value Resource Book of just-published white papers from agency, brand and research leaders.

The conference has something for everyone – great content, great networking, the 100th Anniversary celebration of our industry and a great evening to celebrate this year's REGGIE winners. Click here for full agenda and registration details.

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Promotion and Marketing News

Companies use social media in Super Bowl ads
St. Louis Post-Dispatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's showtime for social media. This year's Super Bowl will serve as the launching pad for a new age of advertising — marketing campaigns that incorporate fast-growing social networking sites such as Facebook and Twitter. "Social media has really come into its own as an accepted method for businesses to connect with consumers," said Thomas Harpointner, chief executive of AIS Media, an Atlanta-based digital marketing agency. "A year or two years ago, it was a shiny new object." More

Campaign Spotlight

Pepsi bets on local grants, not the Super Bowl
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What's better than reaching more than 100 million viewers during last year's Super Bowl? For Pepsi, it could be 6,000 football fans during a high school game on Friday night in central Texas. Or a group of parents who wanted a new playground in their Las Vegas neighborhood. That is the bet that PepsiCo made when it walked away from spending $20 million on television spots for Pepsi during last year's Super Bowl and plowed the money into a monthly online contest for people to submit their ideas and compete for votes to win grants. More

Cottonelle asks consumers to 'switch' to its brand
Promo Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales. Toilet tissue, a $9 billion category, is not something people tend to spend a lot of time thinking about. In fact, marketers refer to the category as "low involvement" because many shoppers out of habit just grab a package and toss it in their cart, and since price promotions often rule there is not a lot of brand loyalty. So a key word in this new campaign, "switch," is an effort to get people to think about the brand they are buying and try Cottonelle Ultra. More

How Starbucks will perk up mobile
Social Media Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Raise your hand if you have been to Starbucks in the last week. Now raise your other hand if you have an iPhone or BlackBerry. Now, drop everything, because whether you think of it this way or not, Starbucks launching mobile payments is huge news for location-based social — even if it doesn't, yet, allow you to get an automatic check-in with your chai latte. In case you haven't read it already, as of today, Starbucks is launching mobile payments nationwide, thus changing, with one last swipe of an old-fashioned Starbucks card, the way we handle small amounts of money, and the so-far niche behavior of location-based social. More

Insights, Trends

Building brand through event marketing
Experiential Marketing 2.0    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Branding. In event marketing it's more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. Think of it this way. People build perceptions through five lenses: emotion, reason, knowledge, personality and experience. It is exceedingly difficult to effectively address these through logos, signage and the like. To truly build a positive brand impression requires the building of trust and relationships. Here are 13 ideas to help you build your brand through broader and deeper audience engagement at your events. More

Mobile is disrupting the shopper journey
Marketing Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers are engaging with retailers using mobile devices more than ever before and it means that competitors can now infiltrate each other's once sacred in-store environment. Tesco, the U.K.'s biggest retailer, has started the year guns blazing on the mobile front. The supermarket launched its first television advertising campaign lauding the everyday use of its iPhone and mobile apps. The app includes a barcode scanner, which allows users to scan any item, anywhere and add it to their online Tesco shopping list. More

Industry News

Yahoo's gesture-based interactive video wall
Digital Signage Universe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tronic Studios latest work can be seen at Yahoo's campus and features a nine screen, 3-by-3 interactive video wall that engages with viewers as they pass by the screen. As people walk by the display the video wall begins to interact with viewers. The system senses a viewer's presence and initiates a greeting to attract their attention. An animated sequence opens with a life-size Yahoo! logo that is built from stacks of tiles. More

What's new in retail

Shop floors get a technological transformation
Marketing Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Technological advances are making in-store environments more engaging and customer-friendly and breaking down barriers between the online and offline worlds. From eye-catching digital displays in stores to contactless payment facilities and touch-screen facilities, retail has become a technology driven arena, making shopping easier and more fun. And shoppers' experience of digital signage is set to move up a gear as more retailers are preparing to install touch screens in their shops, according to research. More

PMA Link
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Ashley Whipple, Content Editor, 469.420.2611   Contribute news
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