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Campaign Spotlight

HBO's Kenny Powers takes to Facebook for K-Swiss's March Madness promo
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kenny Powers, the foul-mouthed antihero from HBO's Eastbound and Down, will shill for K-Swiss again, this time for a Facebook-centered March Madness promotion. Tournageddon, as the program is known, will let K-Swiss and Powers fans fill out their NCAA Basketball Tournament picks with input from Powers. Fans are directed to Yahoo's Tourney Pick 'Em group to make their selections before the March 17 tipoff of the tournament's first game. More



Jeweler launches ugliest engagement ring contest
Marketing Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail
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Turns out that lots of women say "yes" even while they're thinking, "Eew--that's the ugliest engagement ring I ever saw!" So Since1910.com, an online jeweler, has launched a contest to find the World's Ugliest Engagement Ring Contest, running through April 16. Participants upload a photo, along with a written description and winners will be selected via Facebook "likes" in August. The winner gets a new $5,000 ring. More

Motorcycle retailer rides shared Facebook sweeps to sales wins
Promo Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How do you build a critical mass of followers in social media — those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore, a relatively new entrant to the social whirl, the answer was in Facebook sweepstakes promotions whose entry details — and prizes — could be shared among friends. More

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Kraft treats for tweets about Mac & Cheese
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kraft Foods is taking to Twitter to talk up Mac & Cheese. The company's promotion involves sending any two people who happen to be tweeting about the dish — and apparently there are quite a few — a "Mac and Jinx" callout and a link. The first one to call "Jinx" by clicking the link and giving their address gets free Kraft stuff. More

Jackson Hewitt bows social media contests
Marketing Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jackson Hewitt Tax Service is launching both a sweepstakes and a contest with more than $25,000 in cash prizes. Consumers can enter one or both social media initiatives between now and April 15 for a chance to win a $1,000 weekly cash prize through the "Jackson Hewitt's Got My Back" photo sweepstakes or $20,000 in total cash prizes through "Win Win with the Big Check" video contest. More

Insights, Trends

Promoting for peanuts
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every business needs to promote to attract interest and customers. However, cash-strapped startups often have trouble finding the money to devote toward expensive marketing campaigns. Not to worry: These experts have some smart ideas that won't cost a fortune. More

Twitter do's and don'ts
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is no right or wrong way to use Twitter. However, if you're using the micro-blogging service as a marketing tool to build your brand and business, you should follow the unwritten rules of Twitter use and etiquette to ensure your efforts deliver. Remember these basic do's and don'ts. More

Industry News

Al Jazeera launches Twitter dashboard to track uprisings in Egypt, Yemen, Libya and Bahrain
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Qatar-based news outlet Al Jazeera has launched a Twitter dashboard to illustrate tweets about uprisings and revolutions around the world. The dashboard tallies the daily number of tweets about developments in each listed country (the site is currently tracking Egypt, Yemen, Libya and Bahrain) and shows the average number of such tweets per minute for each country. It also graphs the number of such tweets from each country over time and shows a visual representation of the "hashtag distribution for each country getting the most attention in the Twittersphere." More

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Industry News

3 steps to start a mobile coupon strategy
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bargain hunters may be savvy with scissors or an online coupon code, but consumers are just getting used to the idea of redeeming coupons through their mobile devices. This means the people and the technology behind your point-of-sale need to be equipped to troubleshoot issues with new paperless price reductions. As a small-business owner, one advantage is that you don't need to invest in pricey technology to make your coupons easy to use. Building an effective mobile coupon strategy is as simple as following these three steps. More

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Retailers make hay by responding to negative comments
Promo Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all know that "listening" to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important. In fact, retailers who act on that information can actually regain disgruntled customers loyalty, even converting them to advocates for your brand, a new study from RightNow and conducted by Harris Interactive has found. More

Insights, Trends

Annual marketing conference early pricing ends Friday
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The early bird pricing for PMA's GameChanger Conference ends Friday, March 11. Don't miss the opportunity to save some bucks, hear great content and network with your peers. The Conference is a celebration of our 100th Anniversary, and includes nine game-changing C-Suite level executives, 15 breakout sessions, and four white paper presentations. April 5-6 at the Fairmont Hotel in Chicago, the program covers hot topics such as social media, geo targeting, eCommerce, grass roots segmentation and so much more. To register, go to www.pmalink.org/annual2011

PMA Reggie finalists announced
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sixty finalists were announced in 20 categories in the 2011 REGGIE Awards this week. A number of programs were named to the top tier in multiple categories, such as Walgreen's Arm Yourself for the Cure, and MillerCoors' Give a Veteran a Piece of the High Life, both by Arc Worldwide, Pop-Tarts World, entered by Gigunda, Marketing Arm's Game Stop Surprize Attack 2 program and multiple programs for 7-Eleven by Tracy Locke and Fresh Works.
The Bronze, Silver and Gold Awards and the Super REGGIE for the Best of the Best will be awarded April 6th at the REGGIE Gala in Chicago. For more information and to see a full list of finalists visit www.pmalink.org/?reggieawards

 
 
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