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Campaign Spotlight
Pampers celebrates 50th birthday with Little Miracle Missions program
Drug Store News    Share   Share on
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Part of its 50th anniversary as a baby care brand, Pampers has launched its Little Miracle Missions program. The program's goal is to celebrate, support and protect babies and their families while encouraging parents to "pay it forward" and support others, Pampers said. The program launch is being supported through TV ad spots and through Pampers' Facebook platform, where consumers can participate in the first Little Miracle Mission — to congratulate and offer support to an expectant mother with a gift or surprise to underscore how special it is to become a parent. More



Game-based ad network gives real rewards
Marketing Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Carl's, Jr. Dr. Pepper, Sony, Vitaminwater, GNC, popchips and Sephora are among the advertisers on board as Kiip, a game-based advertising network that rewards players with real, advertiser-sponsored items, according to Wired. Kiip is not based on earning points to redeem merchandise, a la Microsoft's Club Bing. Instead, when a player clears a certain level, an alert for an advertiser-paid reward pops up. More

Universal Studios sells tickets to 'Fast Five' in Car Town
Promo Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film's storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town. What makes this promotion unique is that Universal has taken advantage of many of the features Cie Games, the social networking publisher and creator of Car Town, offers. For example, players will be surprised to encounter an in-game incentive of virtual gifts to purchase tickets while they play the game. More

Here's the deal: Buy a Volvo, see Sweden
Marketing Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If the idea of a sm"rgås is enough to get you to a Volvo dealership, the company's U.S. marketing arm has a couple of offers for you. Volvo Cars of North America's is extending its Overseas Delivery Program, offering buyers an opportunity to pick up their vehicle from the factory in Sweden, with the automaker paying for the trip and the vehicle's trip back to the States. More

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Promotion and Marketing News

MMA releases rules for mobile couponing
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article
In response to rising mobile-commerce activity, the Mobile Marketing Association has issued guidelines for mobile couponing. The new rules and best practices cover the five stages of mobile price promotions, general and campaign-specific best practices and tips for designing coupons. More

Industry News

LivingSocial grabs $400 million, ready to battle Groupon
Online Media Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not about to let Groupon rule the social buying space, rival LivingSocial has secured $400 million from several unnamed investors. The new monies will bring the site to "tens of millions of new members" worldwide, says CEO Tim O'Shaughnessy. More

Insights, Trends

26 ways to engage with customers using video
SocialMedia Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you using video to connect with customers and prospects? Videos will enhance client communication and collaboration, and help support and drive new business. The following are 26 ways you can engage and interact with your customers by using video in several different forms. More

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What's new in retail

Chains cooking up photo-sharing contests
Marketing Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Photo-sharing contests used as an engagement and email-generating method are hardly a new idea, but restaurant chains seem to be knocking themselves out on creative variations these days. First case in point: Chipotle's "Wrap What You Love" contest. The contest is an extension of the chain's "Unlimited Time Only" campaign, in which all of its burritos are being wrapped in gold foil (rather than its usual aluminum foil) to call attention to its unchanging "unlimited time" mission of delivering premium-quality, sustainable fast food. More

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Users register social network comments while shopping
Online Media Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One-quarter of customers share their experience in online conversations from smartphones while in the physical store, according to a recent study from ListenLogic. It analyzed thousands of mentions of retailers and restaurants for 10 national brands. More

Insights, Trends

Integrated Marketing Workshop 201 - New York
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop!

New York - May 3-4



Chicago - June 14-15



PMA Annual Conference & REGGIE Awards review
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Photos from the Annual Conference and REGGIE Awards Gala are being updated on the PMA website and Facebook page. If you are not already a fan of the PMA's Facebook page you should be — search for The PMA — Promotion Marketing Association and join today! Speakers presentations are also available to conference attendees on the agenda page of the GameChanger microsite.

 
 
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